Analytics Overview
How to read performance across Smart and YouTube campaigns.
How to read performance across Smart and YouTube campaigns.
How to read performance across Smart and YouTube campaigns.
Analytics help identify trend direction over time. Most platforms report with some delay, so focus on multi-day trends rather than single-day fluctuations.
Analytics views support multiple time windows:
| Range | Best for |
|---|---|
| Last 7 days | Monitoring recent changes |
| Last 28 days | Primary reporting window |
| Last 90 days | Longer trend analysis |
| Custom / Maximum | Specific campaign periods |
Meta data updates more frequently than Google and YouTube. Some actions appear later due to platform reporting delays and attribution windows.
When numbers appear mismatched between days, allow time for the platform to settle. Re-check using the 7-day or 28-day view for a more accurate picture.
Access analytics from the sidebar under Marketing. Smart Campaign and YouTube Campaign analytics are available in separate views, each tailored to the metrics most relevant for that campaign type.
Analytics help identify trend direction over time. Most platforms report with some delay, so focus on multi-day trends rather than single-day fluctuations.
Analytics views support multiple time windows:
| Range | Best for |
|---|---|
| Last 7 days | Monitoring recent changes |
| Last 28 days | Primary reporting window |
| Last 90 days | Longer trend analysis |
| Custom / Maximum | Specific campaign periods |
Meta data updates more frequently than Google and YouTube. Some actions appear later due to platform reporting delays and attribution windows.
When numbers appear mismatched between days, allow time for the platform to settle. Re-check using the 7-day or 28-day view for a more accurate picture.
Access analytics from the sidebar under Marketing. Smart Campaign and YouTube Campaign analytics are available in separate views, each tailored to the metrics most relevant for that campaign type.