Analytics Overview

How to read performance across Smart and YouTube campaigns.

Analytics help identify trend direction over time. Most platforms report with some delay, so focus on multi-day trends rather than single-day fluctuations.

Smart Campaign Analytics dashboard showing key metrics like spend, saves, save rate, cost per save, and efficiency metrics

Date ranges

Analytics views support multiple time windows:

Range	Best for
Last 7 days	Monitoring recent changes
Last 28 days	Primary reporting window
Last 90 days	Longer trend analysis
Custom / Maximum	Specific campaign periods

Data freshness

Update timing varies by platform. Some actions appear later due to reporting delays and attribution windows.

Note When numbers appear mismatched between days, allow time for the platform to settle. Re-check using the 7-day or 28-day view for a more accurate picture.

Navigating analytics

Access analytics from the sidebar under Marketing. Smart Campaign and YouTube Campaign analytics are available in separate views, each tailored to the metrics most relevant for that campaign type.