# Metrics Glossary | Dynamoi Docs

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Description: Definitions for Dynamoi campaign, Smart Links, YouTube, audience, revenue, delivery, and optimization metrics.

Analytics Metrics Glossary Definitions for Dynamoi campaign, Smart Links, YouTube, audience, revenue, delivery, and optimization metrics. Last updated Jun 1, 2026 5 sections Every metric in the Dynamoi dashboard, defined. Keep it open while you read your campaign performance. Delivery Metric Definition Impressions Times an ad was shown Reach Unique people who saw an ad (when available) Spend (USD) Billable ad spend for the selected range CPM Cost per 1,000 impressions Clicks and engagement Metric Definition Link Clicks Clicks on the ad link that sends people to your Smart Link landing page Landing page views Landing page views reported by the ad platform Likes Likes on the ad Comments Comments on the ad Shares Shares of the ad Post saves Saves of the ad post (not a Spotify save) Profile visits Visits to the social profile Streaming actions (Smart Campaigns) Metric Definition Saves The primary Smart Campaign conversion event Save Rate Saves divided by link clicks Cost per Save Spend divided by saves These metrics are specific to Smart Campaigns and track listener engagement on Spotify and Apple Music. Video (YouTube) Metric Definition Earned Organic Views Organic YouTube views earned after an ad view Lift Rate Earned organic views divided by ad interactions Cost / Earned Organic View Spend divided by earned organic views Subscribers Subscribers attributed to the campaign (30-day window) Cost / Subscriber Spend divided by subscribers Earned organic views and subscribers are the primary success metrics for YouTube Campaigns, as they represent lasting audience growth. Revenue (YouTube with AdSense) Metric Definition AdSense Revenue Estimated earnings from monetized views RPM Revenue per 1,000 views ROI Return on investment shown as a percentage (revenue divided by spend) Attributed Revenue Revenue from views directly linked to campaign activity Revenue metrics require a monetized YouTube channel with AdSense enabled. Channels without monetization can still run campaigns but won't see revenue data.