Smart Campaign Analytics
Key metrics for Smart Campaigns: saves, follows, clicks, and engagement.
Smart Campaign analytics reveal how ads drive streaming actions like saves and follows, as well as link engagement. These metrics are central to understanding Spotify and Apple Music growth.
Primary metrics
| Metric | What it means |
|---|---|
| Saves | Users who saved or liked the track |
| Follows | Users who followed the artist profile |
| Unique clicks | Deduplicated users who clicked the ad |
| Landing page views | Users who reached the smart link page |
Spend and efficiency
| Metric | What it means |
|---|---|
| Spend | Total spend for the selected date range |
| Cost per result | Spend divided by results (saves, follows, etc.) |
Efficiency metrics help determine whether a campaign is delivering value relative to its budget. Lower cost per result generally indicates stronger performance.
Learning and variance
During the first week, larger day-to-day swings are common as the ad platform optimizes delivery. Use the 7-day and 28-day views to judge overall trend direction rather than reacting to daily fluctuations.