Managing Campaigns
How to monitor campaigns, interpret statuses, and make safe changes.
How to monitor campaigns, interpret statuses, and make safe changes.
How to monitor campaigns, interpret statuses, and make safe changes.
Campaign Management provides a central view of all active, paused, and archived campaigns. Use this page to monitor performance, check statuses, and make adjustments.
Go to Marketing and select Campaign Management from the sidebar. This page shows all campaigns for the current artist, organized by status.
Monitor these key indicators for each campaign:
| Indicator | What to Look For |
|---|---|
| Status | Deploying, Active, Paused, or Subscription Paused |
| Spend | Whether the campaign is delivering budget as expected |
| Results | Saves, follows, views, or clicks depending on campaign type |
| Status | Meaning |
|---|---|
Deploying | Campaign is being created in the ad platform |
Active | Campaign is running and spending budget |
Paused | Campaign is manually paused, no spend |
Subscription Paused | Campaign paused due to billing issue |
Archived | Campaign is permanently ended |
A campaign shows the Learning badge when it is less than 7 days old and currently Active or Deploying. During this period, the ad platform is optimizing targeting and performance may fluctuate daily.
The learning period is normal. Wait for at least 7 days before evaluating campaign performance or making changes.
When making changes to active campaigns:
| Recommendation | Why |
|---|---|
| Wait 7 days before changes | Let the campaign complete its learning period first |
| One change at a time | Multiple simultaneous changes make it hard to identify what worked |
| Allow time to stabilize | Give each change 3-5 days before making another |
Pause a campaign if:
See Pausing Campaigns for detailed instructions.
Campaign Management provides a central view of all active, paused, and archived campaigns. Use this page to monitor performance, check statuses, and make adjustments.
Go to Marketing and select Campaign Management from the sidebar. This page shows all campaigns for the current artist, organized by status.
Monitor these key indicators for each campaign:
| Indicator | What to Look For |
|---|---|
| Status | Deploying, Active, Paused, or Subscription Paused |
| Spend | Whether the campaign is delivering budget as expected |
| Results | Saves, follows, views, or clicks depending on campaign type |
| Status | Meaning |
|---|---|
Deploying | Campaign is being created in the ad platform |
Active | Campaign is running and spending budget |
Paused | Campaign is manually paused, no spend |
Subscription Paused | Campaign paused due to billing issue |
Archived | Campaign is permanently ended |
A campaign shows the Learning badge when it is less than 7 days old and currently Active or Deploying. During this period, the ad platform is optimizing targeting and performance may fluctuate daily.
The learning period is normal. Wait for at least 7 days before evaluating campaign performance or making changes.
When making changes to active campaigns:
| Recommendation | Why |
|---|---|
| Wait 7 days before changes | Let the campaign complete its learning period first |
| One change at a time | Multiple simultaneous changes make it hard to identify what worked |
| Allow time to stabilize | Give each change 3-5 days before making another |
Pause a campaign if:
See Pausing Campaigns for detailed instructions.