Smart Links
Understand how smart links power conversion tracking and route listeners to their preferred streaming platform.
Understand how smart links power conversion tracking and route listeners to their preferred streaming platform.
Understand how smart links power conversion tracking and route listeners to their preferred streaming platform.
Smart links are the bridge between your ads and your music. They detect each user's preferred platform and track conversions back to your campaigns.
A smart link is a single URL that:
| Function | How It Works |
|---|---|
| Platform detection | Identifies if user prefers Spotify, Apple Music, etc. |
| Automatic routing | Sends users to the right streaming service |
| Conversion tracking | Measures saves, follows, and streams |
| Audience building | Captures data for future campaigns |
Dynamoi's smart links are powered by FeatureFM, the industry standard for music marketing links.
They see your ad on Facebook, Instagram, or another platform.
The link detects their device and installed apps.
Users see buttons for their preferred streaming platforms.
Clicking opens the track directly in their streaming app.
Saves and follows are recorded back to your campaign.
When creating a Smart Campaign, you can:
| Option | When to Use |
|---|---|
| Create New Link | First time promoting this content |
| Use Existing Link | Reusing a link from a previous campaign |
If you select "Create New Link":
Let Dynamoi create the link automatically. This ensures tracking is properly configured from the start.
Each smart link connects to a specific piece of content:
| Content Type | What the Link Opens |
|---|---|
| Track | The single song on streaming platforms |
| Album | The full album page |
| Playlist | Your curated playlist |
One smart link = one piece of content. You cannot promote multiple tracks with a single link.
Smart links track key actions:
| Metric | What It Measures |
|---|---|
| Clicks | Users who clicked through to the link page |
| Platform Clicks | Users who selected a streaming platform |
| Saves | Users who saved/liked your track |
| Follows | Users who followed your artist profile |
Conversions are attributed within:
You can use the same smart link across multiple campaigns:
| Scenario | Recommendation |
|---|---|
| Running multiple campaigns for same track | Use same link |
| Testing different audiences | Use same link |
| New release campaign | Create new link |
| Promoting different content | Create new link per content |
Using the same link across campaigns consolidates your analytics but maintains per-campaign attribution.
Smart links route to all major streaming platforms:
| Platform | Supported |
|---|---|
| Spotify | ✓ |
| Apple Music | ✓ |
| YouTube Music | ✓ |
| Amazon Music | ✓ |
| Deezer | ✓ |
| Tidal | ✓ |
| SoundCloud | ✓ |
| Pandora | ✓ |
View link performance in your dashboard:
| Data Point | What It Shows |
|---|---|
| Total clicks | Overall link traffic |
| Platform breakdown | Which services users prefer |
| Geographic data | Where your clicks come from |
| Device split | Mobile vs. desktop |
| Practice | Why It Matters |
|---|---|
| One link per content | Clean tracking and analytics |
| Don't delete active links | Breaks campaigns using that link |
| Check link before launch | Verify it opens correct content |
| Practice | Why It Matters |
|---|---|
| Verify content match | Ensure link promotes intended track |
| Use existing links when appropriate | Consolidates audience data |
| Let Dynamoi create links | Ensures proper tracking setup |
If link creation fails:
If conversions aren't appearing:
If the link opens wrong content:
Smart links are the bridge between your ads and your music. They detect each user's preferred platform and track conversions back to your campaigns.
A smart link is a single URL that:
| Function | How It Works |
|---|---|
| Platform detection | Identifies if user prefers Spotify, Apple Music, etc. |
| Automatic routing | Sends users to the right streaming service |
| Conversion tracking | Measures saves, follows, and streams |
| Audience building | Captures data for future campaigns |
Dynamoi's smart links are powered by FeatureFM, the industry standard for music marketing links.
They see your ad on Facebook, Instagram, or another platform.
The link detects their device and installed apps.
Users see buttons for their preferred streaming platforms.
Clicking opens the track directly in their streaming app.
Saves and follows are recorded back to your campaign.
When creating a Smart Campaign, you can:
| Option | When to Use |
|---|---|
| Create New Link | First time promoting this content |
| Use Existing Link | Reusing a link from a previous campaign |
If you select "Create New Link":
Let Dynamoi create the link automatically. This ensures tracking is properly configured from the start.
Each smart link connects to a specific piece of content:
| Content Type | What the Link Opens |
|---|---|
| Track | The single song on streaming platforms |
| Album | The full album page |
| Playlist | Your curated playlist |
One smart link = one piece of content. You cannot promote multiple tracks with a single link.
Smart links track key actions:
| Metric | What It Measures |
|---|---|
| Clicks | Users who clicked through to the link page |
| Platform Clicks | Users who selected a streaming platform |
| Saves | Users who saved/liked your track |
| Follows | Users who followed your artist profile |
Conversions are attributed within:
You can use the same smart link across multiple campaigns:
| Scenario | Recommendation |
|---|---|
| Running multiple campaigns for same track | Use same link |
| Testing different audiences | Use same link |
| New release campaign | Create new link |
| Promoting different content | Create new link per content |
Using the same link across campaigns consolidates your analytics but maintains per-campaign attribution.
Smart links route to all major streaming platforms:
| Platform | Supported |
|---|---|
| Spotify | ✓ |
| Apple Music | ✓ |
| YouTube Music | ✓ |
| Amazon Music | ✓ |
| Deezer | ✓ |
| Tidal | ✓ |
| SoundCloud | ✓ |
| Pandora | ✓ |
View link performance in your dashboard:
| Data Point | What It Shows |
|---|---|
| Total clicks | Overall link traffic |
| Platform breakdown | Which services users prefer |
| Geographic data | Where your clicks come from |
| Device split | Mobile vs. desktop |
| Practice | Why It Matters |
|---|---|
| One link per content | Clean tracking and analytics |
| Don't delete active links | Breaks campaigns using that link |
| Check link before launch | Verify it opens correct content |
| Practice | Why It Matters |
|---|---|
| Verify content match | Ensure link promotes intended track |
| Use existing links when appropriate | Consolidates audience data |
| Let Dynamoi create links | Ensures proper tracking setup |
If link creation fails:
If conversions aren't appearing:
If the link opens wrong content: