AdSense ROI
How to read RPM, revenue, and ROI in YouTube Campaign analytics.
If your YouTube channel is monetized, Dynamoi can show AdSense revenue and ROI inside YouTube Analytics. Use these metrics to understand revenue performance alongside campaign spend.
Requirements
Revenue and ROI metrics appear after channel monetization is approved.
Revenue and ROI metrics
| Metric | What it means |
|---|---|
RPM (USD) |
AdSense revenue divided by total views, scaled to 1,000 views |
AdSense revenue |
The actual AdSense revenue credited for the day |
Attributed revenue |
An estimate based on organic views and revenue per view |
Attributed ROI |
ROI based on attributed revenue |
Total ROI |
ROI assuming channel revenue is driven by marketing |
AdSense data timing
AdSense reporting can lag. Check AdSense Data Thru to see the most recent day of AdSense data available in Dynamoi.