What Is a Good Spotify Save Rate for New Artists? | Dynamoi
FAQ
•
Updated
What Is a Good Spotify Save Rate for New Artists?
A good save rate is the strongest signal for long-term growth. Here are the benchmarks you need to hit in 2025 to trigger the algorithm.
A "good" save_rate on Spotify typically falls between 6% and 10% for independent artists. This means that for every 100 unique listeners, 6 to 10 of them save the track to their library or a personal playlist.
To calculate your save_rate, divide your Saves by your Unique Listeners (not total streams) for a specific time period or track:
save_rate = saves ÷ unique_listeners
Benchmarks to watch
Save Rate
What it signals to the algorithm
> 10%
Excellent fit. The audience loves the track. High probability of triggering Release Radar or Radio expansion.
6% - 10%
Healthy. The track is performing well with its core audience.
3% - 5%
Average. Typical for casual listening or broader playlists where engagement is passive.
< 3%
Weak fit. Listeners are hearing it but not keeping it. Often a sign of broad targeting or mismatched ads.
Why it matters
Save rate is a retention signal. It tells the Spotify algorithm that your track is not just background noise. It signals something people want to hear again. High save rates in the first week are the strongest predictor of long-term algorithmic support.
FAQ
•
Updated
What Is a Good Spotify Save Rate for New Artists?
A good save rate is the strongest signal for long-term growth. Here are the benchmarks you need to hit in 2025 to trigger the algorithm.
A "good" save_rate on Spotify typically falls between 6% and 10% for independent artists. This means that for every 100 unique listeners, 6 to 10 of them save the track to their library or a personal playlist.
To calculate your save_rate, divide your Saves by your Unique Listeners (not total streams) for a specific time period or track:
save_rate = saves ÷ unique_listeners
Benchmarks to watch
Save Rate
What it signals to the algorithm
> 10%
Excellent fit. The audience loves the track. High probability of triggering Release Radar or Radio expansion.
6% - 10%
Healthy. The track is performing well with its core audience.
3% - 5%
Average. Typical for casual listening or broader playlists where engagement is passive.
< 3%
Weak fit. Listeners are hearing it but not keeping it. Often a sign of broad targeting or mismatched ads.
Why it matters
Save rate is a retention signal. It tells the Spotify algorithm that your track is not just background noise. It signals something people want to hear again. High save rates in the first week are the strongest predictor of long-term algorithmic support.
