Apple Music for Artists has a set of Promote tools that are easy to ignore and expensive to ignore.
They matter because most Apple Music promotion fails on friction:
- fans land on a generic page with too many choices
- links break across devices
- tracking is messy, so teams scale the wrong creative
Promote is a way to keep the campaign path clean.
What Promote Actually Gives You
Promote is designed to create shareable assets and release links for your music, including Linkfire links in supported contexts.
Use it for:
- pre‑add campaigns
- release day links
- social assets that match Apple’s surfaces
How to Use Promote Without Losing the Plot
Keep the CTA single‑minded
If your goal is Apple Music growth, make Apple the primary CTA on the landing page. Do not hide it under “More.”
Use tracking you can trust
Promote links are useful, but they are not a measurement system by themselves. Pair them with:
- a landing page that logs intent
- server‑side event tracking for paid funnels
The point is to teach paid systems what “good listeners” look like.
Prep the artist page before the push
Promote works best when the artist page and catalog are ready:
- clean imagery
- consistent naming
- correct links and credits
If a new listener clicks through and finds an empty‑feeling page, you lose the session.
Sources
- Apple Music for Artists: Promote overview.
https://artists.apple.com/support/3392-make-most-promote - Apple Music for Artists: Linkfire connection in Promote.
https://artists.apple.com/support/1238-use-linkfire-with-promote