Most artists unknowingly cut their Spotify growth in half. Avoiding these common Spotify promotion mistakes can save you money, improve your algorithm standing, and set you up for long-term growth.
1. Buying Streams from Bot Farms
Buying fake streams is the fastest way to damage your career.
Cheap offers like “50,000 streams for $20” come with hidden costs:
- Destroyed algorithm standing
- Risk of permanent removal from Spotify
- Zero real fans gained
- No chance of editorial playlist placement
Spotify’s fraud detection systems improve every year, and they often apply retroactive penalties to accounts. Even older fake streams can get you flagged.
2. Ignoring Save Rate Metrics
Most artists track total streams, but the algorithm prioritizes save-to-stream ratio.
If fewer than 10% of listeners are saving your track, Spotify interprets it as low relevance. This limits algorithmic recommendations.
Fix: Optimize ads and content for saves, not just plays.
3. Playlist Payola Schemes
Paying curators for guaranteed placements often means:
- Playlists with inflated follower counts
- Bots or inactive listeners
- No algorithmic benefit
- Risk of Spotify penalties
Legitimate curators may accept submissions, but they don’t charge for consideration. Focus on organic discovery or reputable submission platforms instead.
4. Launching Without Pre-Save Campaigns
Dropping music without building anticipation is like opening a store without telling anyone.
Pre-saves can:
- Triple first-week streams
- Increase odds of editorial placements
- Trigger algorithmic boosts
- Collect fan emails for future releases
Minimum: Launch a pre-save 2–3 weeks before release day.
5. Wrong Platform Prioritization
Too many artists spend ad budgets where their fans aren’t.
- TikTok: Best for viral discovery
- Instagram: Strong for visuals and brand consistency
- Facebook: Still relevant for 25+ demographics
- YouTube: Best for long-form storytelling
Match your budget to where your audience actually engages, not where you personally spend time.
6. The Spray and Pray Approach
Mass-submitting to hundreds of random playlists rarely works.
What does work:
- Target 20–30 genre-appropriate playlists
- Write personal pitches
- Follow up respectfully
Targeted outreach has a 15–20% success rate compared to under 1% for bulk submissions.
7. Giving Up Too Early
Spotify promotion is a long game.
Typical timeline:
- Week 1: Building foundation
- Weeks 2–4: Momentum grows
- Month 2: Algorithm starts recommending your track
- Month 3+: Compounding effect
Stopping after a week wastes your initial momentum.
8. Bad Release Timing
Releasing music at the wrong time reduces visibility.
Avoid:
- Major holidays
- Same week as superstar drops in your genre
- Without enough lead time for Spotify’s pitch tool
- During known platform outages
Optimal timing is Friday at midnight local time, with your pitch submitted at least 14 days ahead.
9. Incomplete Spotify Profile
Artists with unfinished profiles get less algorithmic support. Missing basics include:
- Artist bio
- Professional photos
- Canvas videos
- Social links
- Tour dates
A complete profile builds credibility and helps Spotify recommend your music.
The Compound Effect of Mistakes
One mistake might cut growth in half. Three or more can reduce growth potential to nearly zero.
Mistakes compound, but so do good practices. Fixing fundamentals multiplies your results.
The Recovery Plan
If you’ve already made some of these mistakes:
- Stop all paid bot and playlist services immediately
- Rebuild trust with organic promotion for at least a month
- Focus on save rates and fan engagement
- Collect emails and build community
- Restart ads with daily optimizations
Every successful artist has made mistakes. The difference is they learn and adjust.