Most music promotion companies specialize in one delivery model. Hiring the wrong type, not the wrong brand, is the most common mistake. A social-first creator agency solves a different problem than a PR firm or a fan-journey specialist, and mixing them up wastes budget and time.
This guide organizes 10 music promotion companies by delivery model so you can match the type to your actual bottleneck. None of these agencies publish pricing, so we focus on what they do, who they work with, and how to evaluate fit. For campaign sequencing, pair this with the cross-platform campaign strategy guide.
Delivery model comparison
| Agency | Model | Channel Focus | Public Clients | Official URL |
|---|---|---|---|---|
| Shore Fire Media | PR / Strategic Communications | Earned media, press | Chance the Rapper, Bruce Springsteen, Bon Iver | shorefire.com |
| Biz 3 | PR / Cross-Vertical Publicity | Magazines, blogs, social, TV, brands | The Weeknd, Daft Punk, Skrillex, Megan Thee Stallion | biz3.net |
| Creed Media | Creator Content / Social | Influencer marketing, social content, branded entertainment | Spotify, Sony Music, Red Bull, Universal Music | creedmedia.com |
| Round | Creator Content / Social | Original content, channel management, viral production | Bad Gyal, CMAT, Shaboozey | thisisround.com |
| Hundred Days Digital | Creator Content / Social | Influencer marketing, fan pages, content creation | Ed Sheeran (WMG), Don Toliver (Atlantic), St. Vincent (Virgin) | hundreddaysdigital.com |
| We Generate | Creator Content / Social | Social campaigns, community pages, digital campaigns | Universal Music Group, Sony Music, Warner Music, JD Sports | we-generate.com |
| Planetary Group | Radio + Indie Publicity | Radio promotion, online publicity, international | Bon Iver, Chappell Roan, $UICIDEBOY$ | planetarygroup.com |
| Venture Music | Fan Journey / D2C Digital | Email/SMS, landing pages, fan clubs, advertising | 49 Winchester, American Authors, ERNEST, Foreigner | venturemusic.com |
| SongTools | Self-Serve Toolkit | Playlisting, ads, landing pages | Not listed | songtools.io |
PR and strategic communications
Shore Fire Media
Services: Strategic communications and publicity across music and entertainment. Integrated digital marketing capabilities. Division of Dolphin (NASDAQ: DLPN).
Public clients (from their site): Chance the Rapper, Jewel, Bruce Springsteen, Robert Plant, Caamp, Thee Sacred Souls, Bon Iver, Amy Grant, Trombone Shorty.
Best for: Priority campaigns where narrative positioning is strategic. Established artists and label projects requiring high-trust publicity execution.
Official URL: shorefire.com
Biz 3
Services: Publicity campaigns spanning magazines, blogs, social media, TV, and brand partnerships. Works across music plus adjacent verticals including art, sports, film, and tech.
Public clients (from their site): The Weeknd, Daft Punk, Skrillex, Migos, Megan Thee Stallion, Run The Jewels, J. Cole, Justin Bieber, Diplo, Lauryn Hill.
Best for: Genre-diverse campaigns that need cultural press crossover beyond music-only outlets.
Official URL: biz3.net
Creator content and community
Creed Media
Services: Strategy and communications, live music promotion, branded entertainment and partnerships, social content, video content, influencer marketing, graphic design.
Public clients (from their site): Spotify, Sony Music, Red Bull, Universal Music.
Best for: Major-label or high-volume international rollouts requiring a large creator network and multi-market execution.
Note: Aser Ventures acquired a strategic stake in Creed Media in 2021.
Official URL: creedmedia.com
Round
Services: Original content production, channel management (strategy, production, shooting, editing, scheduling), community building, viral content production, ad asset creation.
Public clients (from their site): Bad Gyal, CMAT, Junction 2, Shaboozey.
Best for: Campaigns where cultural relevance matters more than pure volume. Round also operates TRNDS.XYZ, a proprietary TikTok audio analytics tool.
Official URL: thisisround.com
Hundred Days Digital
Services: Influencer marketing, fan pages, content creation. Founded in 2022. Explicitly focused on content-driven music marketing across TikTok, Reels, and Shorts.
Public clients (from their site): Ed Sheeran (Warner Music Group), Zach Top (Leo33/Major Bob), Don Toliver (Atlantic Records), St. Vincent (Virgin Music), Jagwar Twin (Big Loud Rock), G-Eazy.
Best for: Repeatable artist release cycles needing continuous creator seeding. They state they do not guarantee minimum views and position performance as organic.
Official URL: hundreddaysdigital.com
We Generate
Services: Content creation, social page management, and digital campaign execution for labels and brands.
Public clients (from their LinkedIn): Universal Music Group, Sony Music Entertainment, Warner Music Group, JD Sports, Diageo, Absolut, Malibu.
Best for: Community-page and geo-expansion strategies. Culture-led social mechanics across multiple markets.
Official URL: we-generate.com
Radio and indie publicity
Planetary Group
Services: Radio promotion (AAA, non-commercial, public radio, NPR), online publicity, social media management, international music promotion, consulting.
Public clients (from their site): $UICIDEBOY$, Bon Iver, Chappell Roan, and a large indie roster.
Best for: Indie teams needing press plus radio support in a single engagement. Useful when you need integrated campaign execution across earned media channels, not just press pitching.
Official URL: planetarygroup.com
Fan journey and D2C digital
Venture Music
Services: Campaign strategy, social media management, brand development, fan journey and monetization (email/SMS, landing pages, fan clubs, direct-to-fan offers), advertising (streaming growth, audience development, tours, merch), content and video shoots.
Public clients (from their site): 49 Winchester, American Authors, ERNEST, Foreigner, and a broader roster.
Best for: Artists and labels that need a direct-to-consumer marketing system, not just top-of-funnel awareness. Venture Music's fan journey model covers email/SMS, landing pages, and fan clubs alongside advertising.
Official URL: venturemusic.com
Self-serve toolkit
SongTools
Services: Playlister.Club (playlisting tool), SongFly Ads (digital ads), SongPage (landing page builder), SongFolder (asset storage), SongBlog (blog/SEO content).
Pricing (public): Playlister.Club: $10/day with 7-day minimum. SongFly Ads: $10/day with 3-day minimum. SongPage, SongFolder, SongBlog: free.
Best for: Artists who want self-serve marketing tools without an agency retainer. SongTools is a platform, not a managed service. You run everything yourself.
Note SongTools is a self-serve toolkit, not a traditional agency. If you need strategy, creative production, or someone to manage campaigns for you, look at the managed-service agencies above.
Official URL: songtools.io
Budget reality check
No agency on this list publishes pricing. These are positioning guides based on typical music marketing engagement structures, not quoted rates.
Under $2,000/month: Self-serve tools (SongTools) or a tightly scoped engagement with a single-lane specialist. At this budget, you are likely doing most of the work yourself with occasional expert input.
$2,000 to $10,000/month: Single-lane specialist work. A creator seeding campaign (Hundred Days Digital), a PR sprint (Shore Fire, Biz 3), a radio campaign (Planetary Group), or paid media management. You can afford one focused service, not full-funnel coverage.
$10,000+/month: Multi-channel orchestration. PR plus social plus paid media plus content production. This is where agencies like Creed Media, Round, or combined engagements across multiple specialists become realistic.
Note These budget ranges are positioning guides for internal planning, not published agency rates. Every engagement is custom-quoted based on scope, duration, and deliverables.
Questions to ask before signing
What channels will you run? Get explicit about which platforms (TikTok, Instagram, YouTube, press, radio, email) are included and which are out of scope. "Full-service" means different things to different agencies.
What reporting is included? Ask for the specific format (weekly reports, dashboards, outreach logs) and which decisions the reporting is designed to trigger. Reporting that only shows impressions without connecting them to saves, follows, or revenue is not useful.
Who owns creative assets and accounts? Clarify ownership of ad accounts, pixels, landing pages, email lists, and content produced during the engagement. You should own these.
What do you NOT do? The most useful answer in any agency pitch is what they explicitly exclude. This prevents scope confusion and helps you plan complementary hires.
Show recent comparable campaign examples? Ask for two or three campaigns from the last 12 months that match your stage, genre, and target market. Big logos from five years ago are not proof of current fit.
Who is day-to-day contact and how many clients? Ask who will actually manage your account (not just the person in the pitch meeting) and how many other clients they are carrying. Capacity affects responsiveness.
Tip DawBell and SATELLITE414 appear in the Music Week Awards PR Campaign finalists for 2025 and 2026.
Red flags that should end a conversation
- Guaranteed stream or playlist outcomes
- Reporting focused only on impressions and vanity reach
- No clear process for underperforming creatives
- Undefined ownership of assets, audiences, or data
- Contracts that hide cancellation terms or approval rights
Warning No agency should promise deterministic outcomes in music marketing. You are buying process quality, execution speed, and better odds.
Before signing, align your team on two documents: your budget allocation model and your ROI benchmark assumptions. This keeps agency conversations grounded in economics, not pitch deck theater.