# Spotify Showcase vs Marquee: Ads Compared [2026] | Dynamoi

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Description: Marquee targets new releases within 21 days as a full-screen pop-up. Showcase places any catalog on Home. Both cost $0.20-$0.50 per click, $100 minimum.

Trigger the Spotify Algorithm with Dynamoi Start Now Dynamoi Learn Spotify Showcase vs Marquee: Ads Compared [2026] Marquee is a full-screen pop-up for new releases. Showcase is a Home banner for any catalog. Both charge per click with a $100 minimum and serve different strategic moments. FAQ Jun 3, 2026 Reading time 4 min read Marquee and Showcase are Spotify in-app ad tools inside Campaign Kit. Marquee is a full-screen mobile pop-up for releases within 21 days, runs 10 days, and requires 5,000 monthly listeners in the target market. Showcase is a Home feed banner for any release at any time, runs 14 days, with no additional threshold beyond the shared 1,000 streams in the past 28 days. What is Marquee? Marquee is a full-screen pop-up that appears when a targeted listener opens the Spotify mobile app. It shows your new release with album art and a "Listen Now" call to action. Key characteristics: New releases only - must be within 21 days of release Full-screen takeover - impossible to miss 10-day campaign window - or until budget is exhausted Mobile app only - does not appear on desktop Marquee is aggressive. The listener cannot use Spotify until they dismiss the pop-up or click through. This high visibility comes with a tradeoff: some listeners find it interruptive. What is Showcase? Showcase is a banner on Spotify's Home feed . It appears as a sponsored recommendation alongside the personalized content that listeners normally see. Key characteristics: New and catalog releases - promote anything, anytime Home feed placement - blends with organic recommendations 14-day campaign window - or until budget is exhausted Customizable headlines - add context like "On tour" or "New music" Showcase is subtler. It looks like a native recommendation with a "Sponsored" label. Listeners who engage are more likely to have clicked intentionally. How Do Marquee and Showcase Compare Side by Side? Feature Marquee Showcase Format Full-screen mobile pop-up Home page banner What you can promote New releases (within 21 days) Any release Campaign duration 10 days or budget exhausted 14 days or budget exhausted Device Mobile only All devices Visibility Cannot be ignored Can scroll past Pricing model Cost per click Cost per click Minimum budget $100 per sub-campaign $100 per sub-campaign What Are the Eligibility Requirements for Marquee and Showcase? Both tools require: At least 1,000 streams in the past 28 days in your target market A payment card issued in an eligible country For Marquee specifically, you also need at least 5,000 monthly active listeners in the selected market. Showcase has no additional listener threshold. Available markets include the US, UK, Canada, Australia, Germany, France, Brazil, Mexico, and about 30 other countries. What Is the Cost Structure for Marquee and Showcase? Both tools charge on a cost-per-click basis . You set a total budget, and Spotify deducts each time a listener clicks through to your release. Prices vary based on your target audience and market. Reported click costs typically range from $0.20 to $0.50, though this varies. You only pay for clicks delivered, so you may not spend your full budget if demand is lower than expected. Unlike Meta or Google Ads, you cannot optimize bids or adjust targeting mid-campaign. Set your budget, pick your audience, and let it run. Which performs better? There is no universal answer. Performance depends on your music, audience, and campaign goals. Marquee tends to perform better for: High-intent audiences who already follow you Releases with strong visual identity Artists who want maximum visibility on mobile Showcase tends to perform better for: Reaching new listeners through "Growth" targeting Catalog tracks that do not qualify for Marquee Artists who prefer a less intrusive format One artist's campaign data showed Marquee delivering $0.04 per stream versus $0.15 per stream for Showcase in the same market, with higher intent rates on Marquee. But other artists report the opposite. Test both and track your own results. How these compare to Discovery Mode Discovery Mode is not a paid ad. It is a royalty-sharing arrangement where you accept a 30% commission cut on streams generated from Radio, Autoplay, and Spotify Mixes in exchange for increased likelihood of recommendations. Feature Marquee / Showcase Discovery Mode Cost model Upfront (per click) Post-facto (royalty cut) Where it appears Pop-up or Home feed Radio, Autoplay, Mixes Control You set budget and audience Algorithm decides reach Eligibility 1,000+ streams (5,000 for Marquee) 1,000 followers or 25,000 monthly streams For most artists, Showcase and Marquee work best for launch moments when you want guaranteed visibility. Discovery Mode works best for sustained catalog performance when you want ongoing algorithmic exposure without upfront spend. How to access Campaign Kit Log in to Spotify for Artists Go to artists.spotify.com and sign in. Navigate to Campaigns Click Campaigns in the left sidebar, then select Marquee and Showcase . Create your campaign Click + Create Campaign , choose your release, and set your budget. Note You will need a payment method on file. Campaigns are managed from desktop only. Part of How the Spotify Algorithm Works [2026] → Related learning Complete Guide How the Spotify Algorithm Works [2026] FAQ Spotify Discovery Mode: 30% Commission for More Reach How-to Guide Spotify Algorithm Optimization Guide [Step-by-Step] FAQ Ads Don't Buy Spotify Algorithm Reach (But They Help) See pricing →