The Netherlands ranks #3 globally for Art Track RPM and #2 for Content ID RPM, making it one of the most valuable markets overall for YouTube music monetization. Dutch streams consistently outperform larger European markets.

Note This data is for music content only. RPM varies significantly by content category. Gaming, finance, and lifestyle channels have different benchmarks. These figures reflect performance for distributed music and music-focused YouTube channels.

Dutch YouTube RPM summary

Revenue Stream	RPM	What It Measures
Art Tracks	$14.49	Auto-generated videos from distributed music
Content ID	$5.82	Claims on user-generated content

Art Track and Content ID figures reflect what rights holders receive from distribution.

Source: Dynamoi first-party distribution data, aggregated and anonymized.

Art Track revenue (distributed music)

When you distribute music through a service like DistroKid, TuneCore, or AWAL, YouTube automatically creates "Art Track" videos: the static image videos that appear on YouTube Music and in search results.

Dutch Art Track benchmarks

Metric	Value
RPM	$14.49 per 1,000 streams
Tier	1 (Premium market)
Global Ranking	#3

Why the Netherlands ranks so high

The Netherlands' premium RPM is driven by documented market characteristics:

Global EDM capital: Over 60% of the world's top EDM DJs are Dutch. The Netherlands pioneered electronic dance music before most countries, and EDM became embedded in Dutch culture through festivals, radio, and public venues.
Streaming-first music consumption: Streaming accounts for 70% of EDM revenue in the region, with YouTube seeing strong engagement for music content. 82% of Dutch EDM fans consume music via Spotify, Apple Music, YouTube, and SoundCloud.
Amsterdam Dance Event (ADE): The world's largest electronic music conference drives international attention and premium advertiser interest in Dutch music audiences.
Strong advertising market: Premium CPMs from high GDP per capita and advertiser demand for the affluent Dutch market.

Revenue composition

Art Track revenue in the Netherlands is heavily subscription-driven:

Source	Share
YouTube Music Premium	~80%
Ad-supported streams	~20%

How the Netherlands compares globally

Country	Art Track RPM	vs. Netherlands
Norway	$19.21	+33%
Switzerland	$14.87	+3%
Netherlands	$14.49	baseline
United Kingdom	$10.99	-24%
Germany	$10.75	-26%
United States	$7.83	-46%

The Netherlands' Art Track RPM is nearly double the United States.

Content ID revenue (UGC claims)

Content ID lets you claim revenue when other YouTube creators use your music in their videos. This is separate from Art Track revenue.

Dutch Content ID benchmarks

Metric	Value
RPM	$5.82 per 1,000 streams
Tier	1 (Premium market)
Global Ranking	#2

Why Dutch Content ID performs so well

The Netherlands' #2 ranking for Content ID is driven by:

Active creator community: Strong Dutch YouTube creator community
Premium ad rates: High advertiser demand
Music-friendly content: Dutch creators frequently use licensed music

Dutch Content ID vs. other markets

Country	Content ID RPM	vs. Netherlands
Australia	$5.92	+2%
Netherlands	$5.82	baseline
Canada	$5.53	-5%
United Kingdom	$4.93	-15%
Germany	$4.18	-28%
United States	$3.78	-35%

Combined strength: Netherlands as a complete market

The Netherlands is unusual in ranking top 3 for both Art Tracks AND Content ID:

Revenue Type	Netherlands RPM	Global Rank
Art Tracks	$14.49	#3
Content ID	$5.82	#2

This makes the Netherlands one of the most valuable markets regardless of how your music is consumed, whether through direct streams or UGC.

Strategic implications for musicians

For distributed artists

The Netherlands should be a priority market:

Art Track RPM ($14.49) is 85% higher than the US market
Content ID RPM ($5.82) is 54% higher than the US market
Population (17.5 million) provides reasonable volume potential
Strong electronic/dance scene (those genres perform particularly well)

Targeting recommendations

Strategy	Recommendation
Paid promotion	✅ Justified (top-tier combined RPM)
Content ID registration	✅ Essential (#2 globally)
Electronic/dance music	✅ Netherlands is a key market for these genres
YouTube Music optimization	✅ Critical (Premium drives most revenue)

Seasonal patterns

Dutch YouTube RPM follows Western European seasonal cycles:

Period	RPM Impact	Driver
January-February	-20 to -30%	Post-holiday reset
March-May	Baseline	Normal activity
June-August	-10 to -15%	Summer slowdown
September-November	+10 to +20%	Fall advertising pickup
December	+20 to +40%	Sinterklaas and Christmas advertising

About this data

All RPM figures are based on Dynamoi first-party distribution data, aggregated and anonymized across our catalog. Data reflects performance through late 2025.

Two distinct revenue streams:

Art Tracks: From distributor royalty statements (what rights holders receive)
Content ID: From distributor royalty statements (what rights holders receive)

Your actual RPM will vary based on specific content, audience demographics, and seasonal factors. These benchmarks represent aggregate performance for music content specifically.