New Zealand punches above its weight in YouTube music monetization. Despite its small population, New Zealand delivers Tier 1 Art Track RPM that exceeds the United States and Japan.

Note This data is for music content only. RPM varies significantly by content category. Gaming, finance, and lifestyle channels have different benchmarks. These figures reflect performance for distributed music and music-focused YouTube channels.

New Zealand YouTube RPM summary

Revenue Stream	RPM	What It Measures
Art Tracks	$9.91	Auto-generated videos from distributed music

Art Track figures reflect what rights holders receive from distribution.

Source: Dynamoi first-party distribution data, aggregated and anonymized.

Art Track revenue (distributed music)

When you distribute music through a service like DistroKid, TuneCore, or AWAL, YouTube automatically creates "Art Track" videos: the static image videos that appear on YouTube Music and in search results.

New Zealand Art Track benchmarks

Metric	Value
RPM	$9.91 per 1,000 streams
Tier	1 (Premium market)

Why New Zealand performs well

New Zealand's strong RPM is driven by:

High YouTube Music Premium adoption: Strong subscription culture
Premium advertising market: High GDP per capita supports good CPMs
English-speaking market: Benefits from global English-language advertising

Revenue composition

Art Track revenue in New Zealand is subscription-heavy:

Source	Share
YouTube Music Premium	~80%
Ad-supported streams	~20%

How New Zealand compares globally

Country	Art Track RPM	vs. New Zealand
Norway	$19.21	+94%
Netherlands	$14.49	+46%
United Kingdom	$10.99	+11%
Germany	$10.75	+8%
New Zealand	$9.91	baseline
Japan	$9.83	-1%
United States	$7.83	-21%
Australia	$6.16	-38%

New Zealand outperforms both the United States and neighboring Australia for Art Track RPM.

New Zealand vs. Australia

Despite geographic proximity, New Zealand and Australia show different patterns:

Market	Art Track RPM	Population
New Zealand	$9.91	5.1M
Australia	$6.16	26M

New Zealand delivers 61% higher RPM per stream than Australia, though Australia's larger population offers more volume potential.

Strategic implications for musicians

For distributed artists

New Zealand offers premium per-stream value:

Art Track RPM ($9.91) is 27% higher than the US market
Small population (5.1 million) limits total volume
Best as bonus market rather than primary target

Targeting recommendations

Strategy	Recommendation
Paid promotion	⚠️ Limited (small population)
Organic growth	✅ Valuable (any NZ streams are premium)
ANZ bundle	✅ Target Australia and New Zealand together
YouTube Music optimization	✅ Critical (Premium drives revenue)

Seasonal patterns

New Zealand YouTube RPM follows Southern Hemisphere cycles:

Period	RPM Impact	Driver
January-February	-15 to -25%	Summer holiday slowdown
March-May	Baseline	Back-to-normal activity
June-August	+5 to +10%	Winter, more indoor viewing
September-November	+10 to +15%	Spring advertising pickup
December	+15 to +30%	Holiday advertising

About this data

All RPM figures are based on Dynamoi first-party distribution data, aggregated and anonymized across our catalog. Data reflects performance through late 2025.

Data source:

Art Tracks: From distributor royalty statements (what rights holders receive)

Your actual RPM will vary based on specific content, audience demographics, and seasonal factors. These benchmarks represent aggregate performance for music content specifically.