Nigeria presents one of the most unusual patterns in YouTube music monetization: Content ID revenue significantly exceeds Art Track revenue. This is the opposite of nearly every other market globally.

Note This data is for music content only. RPM varies significantly by content category. Gaming, finance, and lifestyle channels have different benchmarks. These figures reflect performance for distributed music and music-focused YouTube channels.

Nigerian YouTube RPM summary

Revenue Stream	RPM	What It Measures
Art Tracks	$0.32	Auto-generated videos from distributed music
Content ID	$1.23	Claims on user-generated content

Art Track and Content ID figures reflect what rights holders receive from distribution.

Source: Dynamoi first-party distribution data, aggregated and anonymized.

The Nigeria anomaly: Content ID beats Art Tracks

Nigeria shows the most extreme reversal of the typical pattern globally:

Revenue Type	Nigeria RPM	Ratio
Content ID	$1.23	3.8x
Art Tracks	$0.32	1.0x

Content ID pays nearly 4x more than Art Tracks in Nigeria. This is the opposite of every other major market.

Why this matters

For artists targeting Nigeria:

Focus on UGC pickup rather than direct Art Track streams
Sync-friendly music is exceptionally valuable
Content ID registration is essential (not optional)

Art Track revenue (distributed music)

Nigerian Art Track benchmarks

Metric	Value
RPM	$0.32 per 1,000 streams
Tier	3 (Developing market)

How Nigeria compares globally

Country	Art Track RPM	vs. Nigeria
South Africa	$3.15	+884%
India	$1.08	+238%
Turkey	$0.69	+116%
Philippines	$0.74	+131%
Nigeria	$0.32	baseline

Nigeria has one of the lowest Art Track RPMs globally.

Content ID: Nigeria's strength

Nigerian Content ID benchmarks

Metric	Value
RPM	$1.23 per 1,000 streams
Tier	2 (Moderate market)

Nigeria's Content ID RPM is surprisingly competitive:

Country	Content ID RPM	vs. Nigeria
Mexico	$1.16	-6%
Nigeria	$1.23	baseline
South Africa	$1.18	-4%
Ukraine	$1.20	-2%

Nigeria outperforms Mexico for Content ID, which is remarkable given the Art Track gap.

Strategic implications for musicians

For distributed artists

Nigeria requires a completely different strategy:

Art Track RPM ($0.32) is extremely low
Content ID RPM ($1.23) is competitive globally
Flip the script: Focus on sync and UGC, not direct streams
Afrobeats and Nigerian music travel globally through creator content

The Afrobeats advantage

Nigerian music (Afrobeats, Afropop) has achieved unprecedented global reach through social media virality:

TikTok is the engine: Nigeria has ~35 million TikTok users, and Afrobeats has become one of TikTok's most bankable exports. Songs go viral globally through dance challenges and creator content.
Documented viral success: CKay's "Love Nwantiti" was rediscovered by TikTok users in 2021, sparking global momentum that drove 1 billion+ streams and topped charts in 30+ countries. Rema's "Calm Down" became Afrobeats' first song to reach 1 billion Spotify streams, propelled by TikTok virality.
Content ID captures global UGC: When Afrobeats songs go viral on TikTok, they get used in YouTube content worldwide. Content ID claims on foreign creators' videos, where CPMs are higher, may explain Nigeria's unusually strong Content ID performance.
Nigerian streams may not be valuable, but Nigerian music is: The value isn't in Nigerian audiences watching. It's in global audiences using Nigerian music.

Targeting recommendations

Strategy	Recommendation
Paid promotion	❌ Low priority (very low Art Track RPM)
Content ID registration	✅ Essential (Nigeria's primary value)
Sync-friendly music	✅ High priority (maximize Content ID)
Global UGC strategy	✅ Nigerian music captures value through foreign creators

About this data

All RPM figures are based on Dynamoi first-party distribution data, aggregated and anonymized across our catalog. Data reflects performance through late 2025.

Two distinct revenue streams:

Art Tracks: From distributor royalty statements (what rights holders receive)
Content ID: From distributor royalty statements (what rights holders receive)

Your actual RPM will vary based on specific content, audience demographics, and seasonal factors. These benchmarks represent aggregate performance for music content specifically.