Norway holds the #1 position globally for YouTube Art Track RPM. With exceptional YouTube Music Premium penetration and high advertiser demand, Norwegian streams are the most valuable in the world for distributed music.

Note This data is for music content only. RPM varies significantly by content category. Gaming, finance, and lifestyle channels have different benchmarks. These figures reflect performance for distributed music and music-focused YouTube channels.

Norwegian YouTube RPM summary

Revenue Stream	RPM	What It Measures
Art Tracks	$19.21	Auto-generated videos from distributed music

Art Track figures reflect what rights holders receive from distribution.

Source: Dynamoi first-party distribution data, aggregated and anonymized.

Art Track revenue (distributed music)

When you distribute music through a service like DistroKid, TuneCore, or AWAL, YouTube automatically creates "Art Track" videos: the static image videos that appear on YouTube Music and in search results.

Norwegian Art Track benchmarks

Metric	Value
RPM	$19.21 per 1,000 streams
Tier	1 (Premium market)
Global Ranking	#1

Why Norway leads globally

Norway's exceptional RPM is driven by documented market characteristics:

World-leading paid streaming rates: 63% of Norwegians pay for music streaming subscriptions, the highest rate in the Nordic region and among the highest globally. This directly translates to YouTube Music Premium revenue.
Streaming price tolerance: Spotify has used Norway as a testing ground for price increases, raising subscription costs by 10% in 2018. Norwegian consumers absorbed the increase, and subscription growth actually accelerated, which shows willingness to pay premium rates.
Premium advertising market: Norwegian CPMs regularly exceed $40, among the highest globally. High GDP per capita and strong consumer purchasing power attract premium advertiser spending.
Mature streaming market: Scandinavia pioneered music streaming adoption. Over 93% of music streaming revenue in Norway comes from paid subscriptions rather than ad-supported tiers.

Revenue composition

Art Track revenue in Norway is even more subscription-weighted than other markets:

Source	Estimated Share
YouTube Music Premium	~85%
Ad-supported streams	~15%

How Norway compares globally

Country	Art Track RPM	vs. Norway
Norway	$19.21	baseline
Switzerland	$14.87	-23%
Netherlands	$14.49	-25%
United Kingdom	$10.99	-43%
Germany	$10.75	-44%
United States	$7.83	-59%
Japan	$9.83	-49%

Norway's Art Track RPM is nearly 2.5x higher than the United States, making it the most valuable market per stream globally.

Strategic implications for musicians

For distributed artists

Norway represents the highest-value streams globally:

Art Track RPM ($19.21) is 145% higher than the US market
Small population (5.4 million) limits total volume potential
Best strategy: capture Norwegian streams as bonus revenue, not primary target

The Norway paradox

While Norwegian streams are the most valuable globally, the small population means:

Market	Population	Art Track RPM	Relative Value
Norway	5.4M	$19.21	Highest per stream
United States	330M	$7.83	Highest total potential

A successful release in the US will likely generate more total revenue than a successful release in Norway, despite the lower RPM.

Targeting recommendations

Strategy	Recommendation
Paid promotion	⚠️ Limited (small population caps upside)
Organic growth	✅ Valuable (any Norwegian streams are premium)
Nordic bundle	✅ Consider targeting Scandinavia as region
YouTube Music optimization	✅ Critical (Premium drives most revenue)

Seasonal patterns

Norwegian YouTube RPM follows Scandinavian seasonal cycles:

Period	RPM Impact	Driver
January-February	-15 to -25%	Post-holiday reset
March-May	Baseline	Normal activity
June-July	-10 to -15%	Summer slowdown
August	Baseline	Early return to normal
September-November	+10 to +20%	Fall advertising pickup
December	+20 to +35%	Holiday advertising

About this data

All RPM figures are based on Dynamoi first-party distribution data, aggregated and anonymized across our catalog. Data reflects performance through late 2025.

Data source:

Art Tracks: From distributor royalty statements (what rights holders receive)

Your actual RPM will vary based on specific content, audience demographics, and seasonal factors. These benchmarks represent aggregate performance for music content specifically.