The Philippines has one of the lowest YouTube RPMs globally despite being a massive market for music content. The highly engaged Filipino audience drives enormous view counts but generates minimal per-stream revenue.

Note This data is for music content only. RPM varies significantly by content category. Gaming, finance, and lifestyle channels have different benchmarks. These figures reflect performance for distributed music and music-focused YouTube channels.

Filipino YouTube RPM summary

Revenue Stream	RPM	What It Measures
Art Tracks	$0.74	Auto-generated videos from distributed music
Content ID	$0.30	Claims on user-generated content
AdSense	$0.03	Direct channel monetization (creator's 55%)

Art Track and Content ID figures reflect what rights holders receive from distribution. AdSense reflects the creator's share after YouTube's 45% platform cut.

Source: Dynamoi first-party distribution data, aggregated and anonymized.

Art Track revenue (distributed music)

Filipino Art Track benchmarks

Metric	Value
RPM	$0.74 per 1,000 streams
Tier	3 (Developing market)

How Philippines compares globally

Country	Art Track RPM	vs. Philippines
United States	$7.83	+958%
Indonesia	$1.92	+159%
India	$1.08	+46%
Philippines	$0.74	baseline
Argentina	$0.72	-3%
Turkey	$0.69	-7%
Nigeria	$0.32	-57%

The Philippines ranks near the bottom of Tier 3 markets for Art Track RPM.

The volume paradox

The Philippines illustrates the volume vs. value tradeoff:

High engagement, low monetization

Metric	Philippines Reality
Music consumption	Very high (music is central to Filipino culture)
YouTube usage	Among highest in world
RPM	Among lowest globally

Revenue comparison at scale

To earn what 10,000 US streams generate in Art Track revenue:

Market	Streams Needed	Ratio
United States	10,000	1x
Philippines	105,810	10.6x

You need 10.6x more Filipino streams to match US revenue.

Filipino Content ID benchmarks

Metric	Value
RPM	$0.30 per 1,000 streams
Tier	3 (Developing market)

Metric	Value
RPM	$0.03 per 1,000 views
What's included	Creator's 55% share after YouTube's 45% cut

Channel monetization in the Philippines is essentially nonviable:

Monthly Views	Estimated Revenue
1,000,000	~$30
10,000,000	~$300

Strategic implications for musicians

For distributed artists

The Philippines requires realistic expectations:

Art Track RPM ($0.74) is 91% below US market
Massive population (115M) offers volume potential
Extremely engaged music audience (Filipinos love music)
English content performs well alongside Tagalog

OPM (Original Pilipino Music) renaissance

The Filipino music market is experiencing a documented cultural resurgence:

P-pop explosion: Groups like SB19 and BINI have built dedicated fanbases not just domestically but across Southeast Asia and internationally. Solo artists like Moira Dela Torre and Zack Tabudlo have seen their ballads embraced globally.
YouTube as discovery engine: Many Filipino artists' rise to fame, especially during the pandemic, happened through YouTube. The platform drives both discovery and sustained engagement for OPM.
Strong fan engagement culture: Filipino music fans are highly engaged, with rigorous fan support, large-scale productions, and organized streaming parties. This engagement doesn't translate to higher RPM, but it does drive massive view counts.
Industry growth: The Philippine creative industry grew 8.7% from 2023 to 2024, with music contributing about P20 billion (~$350M USD). Despite low per-stream value, volume drives industry growth.

Targeting recommendations

Strategy	Recommendation
Paid promotion	❌ Low priority (very low RPM)
Organic viral potential	✅ Filipino audience shares actively
Content ID registration	⚠️ Low value (minimal returns)
English content	✅ Widely understood

About this data

All RPM figures are based on Dynamoi first-party distribution data, aggregated and anonymized across our catalog. Data reflects performance through late 2025.

Three distinct revenue streams:

Art Tracks & Content ID: From distributor royalty statements (what rights holders receive)
AdSense: From YouTube channel analytics (what channel operators receive)

Your actual RPM will vary based on specific content, audience demographics, and seasonal factors. These benchmarks represent aggregate performance for music content specifically.