Switzerland ranks #2 globally for YouTube Art Track RPM. With one of the world's highest GDPs per capita, excellent Premium subscription rates, and strong advertiser demand, Swiss streams are among the most valuable for distributed music.

Note This data is for music content only. RPM varies significantly by content category. Gaming, finance, and lifestyle channels have different benchmarks. These figures reflect performance for distributed music and music-focused YouTube channels.

Swiss YouTube RPM summary

Revenue Stream	RPM	What It Measures
Art Tracks	$14.87	Auto-generated videos from distributed music

Art Track figures reflect what rights holders receive from distribution.

Source: Dynamoi first-party distribution data, aggregated and anonymized.

Art Track revenue (distributed music)

When you distribute music through a service like DistroKid, TuneCore, or AWAL, YouTube automatically creates "Art Track" videos: the static image videos that appear on YouTube Music and in search results.

Swiss Art Track benchmarks

Metric	Value
RPM	$14.87 per 1,000 streams
Tier	1 (Premium market)
Global Ranking	#2

Why Switzerland ranks so high

Switzerland's premium RPM is driven by:

Highest GDP per capita: Swiss purchasing power translates to premium ad rates
Strong Premium adoption: High subscription rates for streaming services
Multilingual market: German, French, Italian content all performs well

Revenue composition

Art Track revenue in Switzerland is heavily subscription-driven:

Source	Share
YouTube Music Premium	~80%
Ad-supported streams	~20%

How Switzerland compares globally

Country	Art Track RPM	vs. Switzerland
Norway	$19.21	+29%
Switzerland	$14.87	baseline
Netherlands	$14.49	-3%
United Kingdom	$10.99	-26%
Germany	$10.75	-28%
United States	$7.83	-47%

Switzerland's Art Track RPM is nearly double the United States, making it exceptionally valuable per stream.

Strategic implications for musicians

For distributed artists

Switzerland offers premium per-stream value:

Art Track RPM ($14.87) is 90% higher than the US market
Small population (8.7 million) limits total volume potential
Multilingual content can resonate: German, French, or Italian

Targeting recommendations

Strategy	Recommendation
Paid promotion	⚠️ Limited (small population)
German-language content	✅ Reaches Swiss-German majority
European bundle	✅ Include Switzerland in DACH targeting (Germany, Austria, Switzerland)
YouTube Music optimization	✅ Critical (Premium drives revenue)

Seasonal patterns

Swiss YouTube RPM follows Central European seasonal cycles:

Period	RPM Impact	Driver
January-February	-20 to -30%	Post-holiday reset
March-May	Baseline	Normal activity
June-August	-10 to -15%	Summer slowdown
September-November	+10 to +20%	Fall advertising pickup
December	+20 to +40%	Holiday advertising surge

About this data

All RPM figures are based on Dynamoi first-party distribution data, aggregated and anonymized across our catalog. Data reflects performance through late 2025.

Data source:

Art Tracks: From distributor royalty statements (what rights holders receive)

Your actual RPM will vary based on specific content, audience demographics, and seasonal factors. These benchmarks represent aggregate performance for music content specifically.