Taiwan is a key market for Mandarin-language music on YouTube. While RPM is moderate compared to Hong Kong, Taiwan's larger population and strong music industry make it valuable for Chinese-language content.

Note This data is for music content only. RPM varies significantly by content category. Gaming, finance, and lifestyle channels have different benchmarks. These figures reflect performance for distributed music and music-focused YouTube channels.

Taiwanese YouTube RPM summary

Revenue Stream	RPM	What It Measures
Art Tracks	$3.90	Auto-generated videos from distributed music
Content ID	$1.80	Claims on user-generated content

Art Track and Content ID figures reflect what rights holders receive from distribution.

Source: Dynamoi first-party distribution data, aggregated and anonymized.

Art Track revenue (distributed music)

Taiwanese Art Track benchmarks

Metric	Value
RPM	$3.90 per 1,000 streams
Tier	2 (Moderate market)

How Taiwan compares in Asia

Country	Art Track RPM	vs. Taiwan
Japan	$9.83	+152%
South Korea	$8.13	+108%
Hong Kong	$7.44	+91%
Singapore	$6.96	+78%
Taiwan	$3.90	baseline
Malaysia	$2.12	-46%
Thailand	$2.36	-39%

Taiwan ranks as the fifth-best Asian market for Art Track RPM.

Content ID revenue (UGC claims)

Taiwanese Content ID benchmarks

Metric	Value
RPM	$1.80 per 1,000 streams
Tier	2 (Moderate market)

Taiwan shows balanced performance between Art Tracks and Content ID, with a typical 2:1 ratio.

Strategic implications for musicians

For distributed artists

Taiwan is strategic for Mandarin-language music:

Art Track RPM ($3.90) is moderate but competitive in Asia
Major market for Mandopop (Mandarin pop music)
Population (24M) with high music consumption
Strong connection to broader Chinese-language audience

Taiwan vs. Hong Kong

Market	Art Track RPM	Population	Total Potential
Hong Kong	$7.44	7.4M	Higher RPM, smaller pop
Taiwan	$3.90	24M	Lower RPM, larger pop

Taiwan offers 3x the population, which can offset the ~50% lower RPM.

Targeting recommendations

Strategy	Recommendation
Paid promotion	✅ Justified for Mandarin content
Content ID registration	✅ Important (balanced returns)
Mandarin content	✅ High priority (key Mandopop market)
Greater China strategy	✅ Include Taiwan with Hong Kong

About this data

All RPM figures are based on Dynamoi first-party distribution data, aggregated and anonymized across our catalog. Data reflects performance through late 2025.

Two distinct revenue streams:

Art Tracks: From distributor royalty statements (what rights holders receive)
Content ID: From distributor royalty statements (what rights holders receive)

Your actual RPM will vary based on specific content, audience demographics, and seasonal factors. These benchmarks represent aggregate performance for music content specifically.