Turkey has one of the lowest YouTube RPMs among major markets, despite being the world's 4th largest YouTube audience. Currency depreciation and economic factors have significantly impacted Turkish monetization rates.

Note This data is for music content only. RPM varies significantly by content category. Gaming, finance, and lifestyle channels have different benchmarks. These figures reflect performance for distributed music and music-focused YouTube channels.

Turkish YouTube RPM summary

Revenue Stream	RPM	What It Measures
Art Tracks	$0.69	Auto-generated videos from distributed music
Content ID	$0.39	Claims on user-generated content

Art Track and Content ID figures reflect what rights holders receive from distribution.

Source: Dynamoi first-party distribution data, aggregated and anonymized.

Art Track revenue (distributed music)

Turkish Art Track benchmarks

Metric	Value
RPM	$0.69 per 1,000 streams
Tier	3 (Developing market)

Why Turkish RPM is low

Turkey's extremely low RPM reflects documented economic factors:

Severe currency depreciation: The Turkish Lira has collapsed against the USD. It went from $1 = 16.5 TRY in 2022 to $1 = 35+ TRY in early 2025. Ad revenue paid in Lira converts to far fewer dollars than before.
Hyperinflation environment: Turkey's annual inflation was 44% in December 2024. The central bank's benchmark interest rate sits at 45%. This economic instability suppresses advertiser spending.
Continued depreciation forecast: Analysts project the Lira will depreciate another 12-15% against USD in 2025, with pessimistic 5-year forecasts placing USD/TRY as high as 90-95.
High supply, low demand: Turkey has one of YouTube's largest audiences globally, but advertiser budgets denominated in weakening Lira can't compete with dollar-denominated markets.

How Turkey compares globally

Country	Art Track RPM	vs. Turkey
United States	$7.83	+1,035%
Indonesia	$1.92	+178%
India	$1.08	+57%
Philippines	$0.74	+7%
Argentina	$0.72	+4%
Turkey	$0.69	baseline
Nigeria	$0.32	-54%

Turkey ranks near the bottom of major markets, only above Nigeria among significant populations.

Content ID revenue (UGC claims)

Turkish Content ID benchmarks

Metric	Value
RPM	$0.39 per 1,000 streams
Tier	3 (Developing market)

Turkey's Content ID performance is proportionally better than Art Tracks:

Revenue Type	Turkey RPM	Ratio
Art Tracks	$0.69	1.8x
Content ID	$0.39	1.0x

The 1.8:1 ratio is actually better than many developing markets.

The Turkey volume opportunity

Despite low RPM, Turkey's massive audience offers volume potential:

Market scale

Metric	Turkey
Population	85M
YouTube penetration	Very high
Music engagement	Extremely high

Revenue comparison

To match 10,000 US Art Track streams:

Market	Streams Needed	Ratio
United States	10,000	1x
Turkey	113,478	11.3x

Strategic implications for musicians

For distributed artists

Turkey requires volume-focused strategy:

Art Track RPM ($0.69) is 91% below US market
But Turkish audience is massive and highly engaged with music
Turkish music market is distinct (Arabesk, Turkish Pop, folk)
Turkish language content dominates

Targeting recommendations

Strategy	Recommendation
Paid promotion	❌ Low priority (very low RPM)
Organic viral potential	✅ Turkish audience shares actively
Content ID registration	⚠️ Low value but proportionally reasonable
Turkish content	✅ Essential for local success

About this data

All RPM figures are based on Dynamoi first-party distribution data, aggregated and anonymized across our catalog. Data reflects performance through late 2025.

Two distinct revenue streams:

Art Tracks: From distributor royalty statements (what rights holders receive)
Content ID: From distributor royalty statements (what rights holders receive)

Your actual RPM will vary based on specific content, audience demographics, and seasonal factors. These benchmarks represent aggregate performance for music content specifically.