The Short Answer
From upload to live on major platforms: typically 5-10 business days. But you should submit 3-4 weeks early to allow for playlist pitching and handle any issues.
The Breakdown
Distribution involves several stages, each with its own timeline:
Upload and submission (minutes). Filling out the form, uploading audio and artwork, entering metadata. This part is fast.
Distributor review (1-3 business days). Your distributor checks for audio issues, artwork compliance, and metadata problems. Some submissions require human review; others are automated. First-time releases sometimes take longer.
Delivery to platforms (1-2 days). After approval, your distributor sends files to Spotify, Apple Music, Amazon, and other stores.
Platform processing (varies).
| Platform | Typical Processing Time |
|---|---|
| Spotify | 2-5 business days |
| Apple Music | 1-7 business days |
| Amazon Music | 2-5 business days |
| TikTok | 1-3 business days |
| YouTube Music | 2-5 business days |
Why You Need More Time
The processing timeline above is just for getting live. You need additional buffer for:
Playlist pitching. Spotify requires releases to be scheduled at least 7 days in advance to pitch for editorial playlists. Miss this window, and you miss your best algorithmic opportunity.
Pre-save campaigns. Effective pre-save campaigns need 1-2 weeks of promotion before release.
Rejection buffer. If your submission is rejected (wrong format, artwork issue, metadata error), you need time to fix and resubmit without missing your release date.
Marketing coordination. Aligning social media, PR, and advertising campaigns requires knowing your release date is locked.
Free vs Paid Distribution Speed
Free-tier distribution (RouteNote Free, UnitedMasters Debut) often processes slower than paid services. Some artists report 4-6 week delays during busy periods.
If timing matters - you're reacting to a viral moment, coordinating with an event, or launching a marketing campaign - paid distribution is worth the speed difference.
The Safe Timeline
- 4 weeks before: Upload to distributor
- 3 weeks before: Release appears in platform "upcoming" sections
- 2 weeks before: Pitch to Spotify editorial (7-day minimum required)
- 1 week before: Pre-save campaign active
- Release day: Verify everything is live
This timeline accounts for average processing plus buffer for problems. Compressing it below 2 weeks is risky for any release you're actively promoting.