Metrics Glossary
Quick definitions for common campaign and analytics metrics in Dynamoi.
Quick definitions for common campaign and analytics metrics in Dynamoi.
Quick definitions for common campaign and analytics metrics in Dynamoi.
This page provides definitions for metrics displayed in the Dynamoi dashboard. Use it as a reference when reviewing campaign performance.
| Metric | Definition |
|---|---|
| Impressions | Times an ad was shown |
| Reach | Unique people who saw an ad (when available) |
| Spend | Total spend for the selected range |
| CPM | Cost per 1,000 impressions |
| Metric | Definition |
|---|---|
| Clicks | Total clicks on the ad or link |
| Unique clicks | Deduplicated count, one click per user |
| Landing page views | Users who reached the smart link page |
| Likes | Likes on the ad |
| Comments | Comments on the ad |
| Shares | Shares of the ad |
| Post saves | Saves of the ad post (not a Spotify save) |
| Profile visits | Visits to the social profile |
| Metric | Definition |
|---|---|
| Saves | Users who saved or liked the track |
| Follows | Users who followed the artist profile |
| Cost per save | Spend divided by saves |
| Cost per follow | Spend divided by follows |
These metrics are specific to Smart Campaigns and track listener engagement on Spotify and Apple Music.
| Metric | Definition |
|---|---|
| Converted views | Follow-on organic YouTube views after an ad view |
| Converted view rate | Converted views divided by impressions |
| Cost per converted view | Spend divided by converted views |
| Subscribers | Subscribers attributed to the campaign (30-day window) |
| Cost per subscriber | Spend divided by subscribers |
Converted views and subscribers are the primary success metrics for YouTube Campaigns, as they represent lasting audience growth.
This page provides definitions for metrics displayed in the Dynamoi dashboard. Use it as a reference when reviewing campaign performance.
| Metric | Definition |
|---|---|
| Impressions | Times an ad was shown |
| Reach | Unique people who saw an ad (when available) |
| Spend | Total spend for the selected range |
| CPM | Cost per 1,000 impressions |
| Metric | Definition |
|---|---|
| Clicks | Total clicks on the ad or link |
| Unique clicks | Deduplicated count, one click per user |
| Landing page views | Users who reached the smart link page |
| Likes | Likes on the ad |
| Comments | Comments on the ad |
| Shares | Shares of the ad |
| Post saves | Saves of the ad post (not a Spotify save) |
| Profile visits | Visits to the social profile |
| Metric | Definition |
|---|---|
| Saves | Users who saved or liked the track |
| Follows | Users who followed the artist profile |
| Cost per save | Spend divided by saves |
| Cost per follow | Spend divided by follows |
These metrics are specific to Smart Campaigns and track listener engagement on Spotify and Apple Music.
| Metric | Definition |
|---|---|
| Converted views | Follow-on organic YouTube views after an ad view |
| Converted view rate | Converted views divided by impressions |
| Cost per converted view | Spend divided by converted views |
| Subscribers | Subscribers attributed to the campaign (30-day window) |
| Cost per subscriber | Spend divided by subscribers |
Converted views and subscribers are the primary success metrics for YouTube Campaigns, as they represent lasting audience growth.