Boosting is fine for quick discovery tests, but Ads Manager is required for real funnels, audience control, and optimization to saves or follows.

Boosting is fine for quick discovery tests, but Ads Manager is required for real funnels, audience control, and optimization to saves or follows.

Boosting is a shortcut, not a strategy.
Boosted posts are useful when you want a quick read on whether a clip can earn attention beyond your followers. Spend a small amount, see if watch time holds, then decide whether to build a real campaign.
If you want to scale, use Ads Manager. You need it for:
Boosting can tell you if a hook works. It cannot build the system around that hook.
Boosting is a shortcut, not a strategy.
Boosted posts are useful when you want a quick read on whether a clip can earn attention beyond your followers. Spend a small amount, see if watch time holds, then decide whether to build a real campaign.
If you want to scale, use Ads Manager. You need it for:
Boosting can tell you if a hook works. It cannot build the system around that hook.