Does $5 a Day Work for Music Ads?
At current CPMs (roughly $15 to $25 for music-focused Reels in competitive markets), $5 buys around 200 to 350 impressions daily -- enough to reach 1,000 to 2,000 people per week, but not enough for Meta to learn who actually engages with your music.
If your cost per save runs $2 to $4, $5 per day generates 1 to 2 saves. Meta needs roughly 50 optimization events in 7 days to exit learning phase. At that rate, you stay stuck in learning indefinitely: inconsistent delivery, no real optimization.
Tip $5/day can work as a maintenance budget to keep a proven winner running after you have already found what works at higher spend. It does not work as a testing budget.
When $5/day makes sense: You have already tested at $20 to $30 per day, found a winning creative, and want to keep it live at low cost while you focus budget elsewhere -- or you are running a long catalog play where you can wait months for signal to accumulate.
When it does not: You are testing new creatives, launching a release, or trying to learn what works. In those cases $15 to $30 per day is the practical floor, and even that is tight for campaigns optimizing toward saves or follows.