Canonical dataset
YouTube AdSense RPM
YouTube AdSense RPM benchmarks span 94 published markets through 2026-07-02. The highest published creator RPMs are in Denmark, Australia, and Norway. A typical published market sits near $1.07 RPM, so the top market is 7.8x higher than the middle of the dataset.
Cite: Dynamoi. YouTube AdSense RPM. Updated 2026-07-02. dynamoi.com/data/youtube-adsense-rpm
Primary metric
$1.29
Short answer
$1.29
Use it for
Market planning
Coverage
94 markets
Top YouTube RPM Markets
| # | country | Creator RPM, USD per 1k views |
|---|---|---|
| 1 | Denmark | $8.28 |
| 2 | Australia | $7.65 |
| 3 | Norway | $7.08 |
| 4 | Switzerland | $6.71 |
| 5 | United States | $6.33 |
| 6 | Iceland | $6.31 |
| 7 | Finland | $6.21 |
| 8 | United Kingdom | $6.02 |
| 9 | Canada | $5.62 |
| 10 | New Zealand | $5.26 |
Dynamoi Powered YouTube Campaigns
Optimize YouTube growth for AdSense ROI.
RPM Distribution
$0-$1
$1-$2
$2-$4
$4-$6
$6+
RPM vs Playback CPM
HIGHER CPM
HIGHER RPM
🇩🇰 Denmark RPM $8.28 Playback CPM $15.85 🇦🇺 Australia RPM $7.65 Playback CPM $14.31 🇳🇴 Norway RPM $7.08 Playback CPM $13.03 🇱🇺 Luxembourg RPM $6.78 Playback CPM $4.57 🇨🇭 Switzerland RPM $6.71 Playback CPM $11.76 🇺🇸 United States RPM $6.33 Playback CPM $13.22 🇮🇸 Iceland RPM $6.31 Playback CPM $10.56 🇫🇮 Finland RPM $6.21 Playback CPM $10.92 🇬🇧 United Kingdom RPM $6.02 Playback CPM $11.85 🇨🇦 Canada RPM $5.62 Playback CPM $10.46 🇳🇿 New Zealand RPM $5.26 Playback CPM $9.58 🇧🇪 Belgium RPM $5.19 Playback CPM $8.02 🇳🇱 Netherlands RPM $5.02 Playback CPM $10.76 🇸🇬 Singapore RPM $4.92 Playback CPM $6.54 🇮🇪 Ireland RPM $4.70 Playback CPM $7.22 🇸🇪 Sweden RPM $4.53 Playback CPM $10.79 🇦🇹 Austria RPM $4.45 Playback CPM $9.59 🇭🇰 Hong Kong SAR China RPM $4.04 Playback CPM $5.09 🇪🇪 Estonia RPM $3.67 Playback CPM $6.32 🇮🇱 Israel RPM $3.55 Playback CPM $4.99 🇰🇷 South Korea RPM $3.31 Playback CPM $5.83 🇯🇵 Japan RPM $3.18 Playback CPM $6.02 🇦🇪 United Arab Emirates RPM $3.17 Playback CPM $4.84 🇲🇹 Malta RPM $2.98 Playback CPM $3.01 🇱🇹 Lithuania RPM $2.97 Playback CPM $3.84 🇰🇾 Cayman Islands RPM $2.94 Playback CPM $1.98 🇬🇷 Greece RPM $2.76 Playback CPM $4.05 🇨🇿 Czechia RPM $2.71 Playback CPM $7.56 🇮🇹 Italy RPM $2.60 Playback CPM $6.10 🇫🇷 France RPM $2.53 Playback CPM $7.36 🇭🇷 Croatia RPM $2.42 Playback CPM $2.81 🇹🇼 Taiwan RPM $2.40 Playback CPM $4.02 🇩🇪 Germany RPM $2.34 Playback CPM $9.25 🇨🇾 Cyprus RPM $2.33 Playback CPM $2.68 🇵🇹 Portugal RPM $2.16 Playback CPM $3.99 🇪🇸 Spain RPM $2.12 Playback CPM $5.39 🇸🇮 Slovenia RPM $2.03 Playback CPM $3.10 🇵🇱 Poland RPM $1.78 Playback CPM $5.00 🇸🇰 Slovakia RPM $1.76 Playback CPM $5.68 🇭🇺 Hungary RPM $1.64 Playback CPM $5.31 🇬🇺 Guam RPM $1.50 Playback CPM $2.24 🇶🇦 Qatar RPM $1.44 Playback CPM $2.27 🇸🇦 Saudi Arabia RPM $1.39 Playback CPM $2.20 🇷🇸 Serbia RPM $1.24 Playback CPM $2.44 🇷🇴 Romania RPM $1.16 Playback CPM $4.97 🇲🇾 Malaysia RPM $1.10 Playback CPM $1.55 🇴🇲 Oman RPM $1.07 Playback CPM $1.64 🇰🇼 Kuwait RPM $1.06 Playback CPM $1.66 🇲🇵 Northern Mariana Islands RPM $1.00 Playback CPM $1.68 🇧🇭 Bahrain RPM $0.97 Playback CPM $1.37 🇹🇨 Turks & Caicos Islands RPM $0.91 Playback CPM $1.04 🇵🇷 Puerto Rico RPM $0.90 Playback CPM $1.79 🇧🇬 Bulgaria RPM $0.87 Playback CPM $1.97 🇨🇱 Chile RPM $0.86 Playback CPM $1.65 🇳🇬 Nigeria RPM $0.84 Playback CPM $1.59 🇵🇭 Philippines RPM $0.77 Playback CPM $1.48 🇱🇻 Latvia RPM $0.76 Playback CPM $2.94 🇵🇦 Panama RPM $0.70 Playback CPM $1.10 🇬🇹 Guatemala RPM $0.66 Playback CPM $1.71 🇹🇭 Thailand RPM $0.56 Playback CPM $1.70 🇹🇿 Tanzania RPM $0.52 Playback CPM $1.29 🇲🇽 Mexico RPM $0.44 Playback CPM $2.22 🇿🇼 Zimbabwe RPM $0.41 Playback CPM $1.04 🇵🇬 Papua New Guinea RPM $0.40 Playback CPM $0.73 🇭🇳 Honduras RPM $0.37 Playback CPM $1.00 🇬🇵 Guadeloupe RPM $0.36 Playback CPM $0.93 🇵🇪 Peru RPM $0.34 Playback CPM $1.50 🇺🇾 Uruguay RPM $0.33 Playback CPM $1.34 🇱🇧 Lebanon RPM $0.33 Playback CPM $0.72 🇯🇴 Jordan RPM $0.33 Playback CPM $0.80 🇹🇷 Türkiye RPM $0.31 Playback CPM $1.55 🇨🇴 Colombia RPM $0.30 Playback CPM $1.66 🇿🇦 South Africa RPM $0.29 Playback CPM $1.73 🇲🇩 Moldova RPM $0.28 Playback CPM $1.40 🇺🇦 Ukraine RPM $0.28 Playback CPM $2.17 🇲🇦 Morocco RPM $0.27 Playback CPM $1.23 🇦🇷 Argentina RPM $0.26 Playback CPM $1.39 🇬🇪 Georgia RPM $0.26 Playback CPM $1.12 🇬🇭 Ghana RPM $0.25 Playback CPM $0.75 🇻🇳 Vietnam RPM $0.24 Playback CPM $1.15 🇸🇻 El Salvador RPM $0.23 Playback CPM $1.42 🇰🇿 Kazakhstan RPM $0.21 Playback CPM $1.78 🇰🇪 Kenya RPM $0.19 Playback CPM $1.16 🇧🇾 Belarus RPM $0.18 Playback CPM $1.21 🇯🇲 Jamaica RPM $0.18 Playback CPM $1.10 🇦🇲 Armenia RPM $0.18 Playback CPM $1.00 🇨🇷 Costa Rica RPM $0.17 Playback CPM $1.70 🇩🇴 Dominican Republic RPM $0.17 Playback CPM $0.84 🇦🇿 Azerbaijan RPM $0.16 Playback CPM $1.29 🇰🇭 Cambodia RPM $0.15 Playback CPM $0.49 🇧🇴 Bolivia RPM $0.15 Playback CPM $0.91 🇮🇩 Indonesia RPM $0.13 Playback CPM $1.01 🇱🇦 Laos RPM $0.13 Playback CPM $0.42 🇱🇰 Sri Lanka RPM $0.10 Playback CPM $0.68Yield Profile
Creator RPM
$1.29
Playback CPM
$2.53
RPM / CPM
50.87%
Engagement
15.8
Watch time
13.4
Regional RPM Bands
| Region | Top published | Median RPM | Range | Coverage |
|---|---|---|---|---|
| North America | 🇺🇸 United States | $5.97 | $5.62-$6.33 | 2 markets |
| Europe | 🇩🇰 Denmark | $2.66 | $0.16-$8.28 | 30 markets |
| Asia Pacific | 🇦🇺 Australia | $1.00 | $0.10-$7.65 | 19 markets |
| Middle East & Africa | 🇮🇱 Israel | $0.97 | $0.19-$3.55 | 13 markets |
| Other markets | 🇪🇪 Estonia | $0.70 | $0.18-$3.67 | 17 markets |
| Latin America | 🇰🇾 Cayman Islands | $0.34 | $0.15-$2.94 | 13 markets |
Top YouTube RPM Markets
| # | Market | RPM | Playback CPM |
|---|---|---|---|
| 01 | 🇩🇰 Denmark | $8.28 | $15.85 |
| 02 | 🇦🇺 Australia | $7.65 | $14.31 |
| 03 | 🇳🇴 Norway | $7.08 | $13.03 |
| 04 | 🇨🇭 Switzerland | $6.71 | $11.76 |
| 05 | 🇺🇸 United States | $6.33 | $13.22 |
| 06 | 🇮🇸 Iceland | $6.31 | $10.56 |
| 07 | 🇫🇮 Finland | $6.21 | $10.92 |
| 08 | 🇬🇧 United Kingdom | $6.02 | $11.85 |
| 09 | 🇨🇦 Canada | $5.62 | $10.46 |
| 10 | 🇳🇿 New Zealand | $5.26 | $9.58 |
| 11 | 🇧🇪 Belgium | $5.19 | $8.02 |
| 12 | 🇳🇱 Netherlands | $5.02 | $10.76 |
Method
Aggregated, anonymized rates
Variables
Country, Creator-side RPM
Frequency
Monthly
Frequently asked questions
What is RPM on YouTube?
RPM (Revenue Per Mille) is how much a creator earns per 1,000 video views after YouTube's revenue share. It differs from CPM, which reflects advertiser spend before the platform cut. Dynamoi tracks creator-side RPM across all published markets.
Which country has the highest YouTube RPM?
Based on Dynamoi's first-party data through 2026-07-02, the highest published creator RPMs are concentrated in Northern Europe — Denmark, Switzerland, and Finland consistently lead. The top market RPM is several times the global median.
How is RPM different from CPM on YouTube?
Playback-based CPM measures advertiser spend per 1,000 monetized playbacks. Creator RPM is the portion of that spend paid to creators — typically around 55% of ad revenue after YouTube's share. This page publishes both metrics by country.
Does country affect my YouTube RPM?
Yes, significantly. The gap between the highest and lowest published markets is more than 10× — North American and Northern European audiences earn much higher RPM than emerging markets. Dynamoi's table shows the per-country breakdown.
How does Dynamoi collect YouTube RPM data?
Dynamoi aggregates creator-side revenue and playback data from connected YouTube Analytics accounts. Results are anonymized and normalized to RPM and playback CPM per 1,000 views, updated regularly as new statements arrive.
How many countries does this YouTube RPM dataset cover?
The dataset currently covers 94 published markets, updated through 2026-07-02. Coverage expands as additional channels connect and meet the minimum reporting threshold.