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YouTube AdSense RPM / Estonia

Creator RPM: Estonia

YouTube AdSense in Estonia is a upper-tier published RPM market at $3.67 per 1k views through 2026-06-27. That is 3.4x the published-market median of $1.07. The top published market is Denmark at $8.28, putting Estonia 56% below the current high. Playback CPM is $6.32, or 172% of creator RPM. The recent 12-point average is $0.70, with the latest RPM 425% above that short-window average.

YouTube RPM by country: compare all 94 markets

YouTube RPM

$3.67

RPM, USD per 1k views

Rank

19 of 94

Playback CPM

$6.32

Through

2026-06-27

Creator RPM

$3.67

Estimated creator revenue per 1,000 YouTube views.

Playback CPM

$6.32

Advertiser demand before the creator-side RPM split.

Market rank

19 of 94

Compare this market against the full published country dataset.

Market Signal

Estonia, Research, planning, citation

vs. global RPM

2.9x

vs. median market

3.4x

CPM / RPM

172%

Latest vs. 12pt avg

425% above

Market band

Upper Tier

19 of 94

Lower yield Top market

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RPM / CPM Trend

Recent 12-point window

Jul 2

$0.00

$2.00

Jul 1

$0.00

Jun 30

$0.00

$5.00

Jun 29

$0.00

$2.33

Jun 28

$0.00

$1.71

Jun 27

$2.00

$3.38

Jun 26

$0.00

$4.00

Jun 25

$0.00

$1.56

Jun 24

$0.79

$2.00

Jun 23

$1.50

$2.67

Jun 22

$0.94

$2.55

Jun 21

$3.18

$7.00

RPM Playback CPM

Engagement Yield

Subs / 1k

Likes / 1k

6.12

Comments / 1k

Shares / 1k

Playlist adds / 1k

Similar Markets

Closest published RPMs

🇮🇱 Israel

$3.55

-3% vs. Estonia

🇰🇷 South Korea

$3.31

-10% vs. Estonia

🇭🇰 Hong Kong SAR China

$4.04

+10% vs. Estonia

🇯🇵 Japan

$3.18

-13% vs. Estonia

🇦🇪 United Arab Emirates

$3.17

-14% vs. Estonia

Market Ladder

RPM, USD per 1k views

#	Market	RPM	vs. Estonia
01	Denmark	$8.28	+125%
02	Australia	$7.65	+108%
03	Norway	$7.08	+93%
04	Luxembourg	$6.78	+84%
05	Switzerland	$6.71	+82%
06	United States	$6.33	+72%
07	Iceland	$6.31	+72%
08	Finland	$6.21	+69%
09	United Kingdom	$6.02	+64%
10	Canada	$5.62	+53%
11	New Zealand	$5.26	+43%
12	Belgium	$5.19	+41%

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Source

YouTube Analytics

Method

Aggregated, anonymized RPM

Market

Estonia

Methodology License