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YouTube AdSense RPM / Estonia

Estonia YouTube RPM (2026): $2.15 average

YouTube AdSense in Estonia is a upper-tier published RPM market at $2.15 per 1k views through 2026-09-13. That is 2.2x the published-market median of $0.96. The top published market is Denmark at $7.67, putting Estonia 72% below the current high. Playback CPM is $5.61, or 261.6% of creator RPM. The recent 12-point average is $0.91, with the latest RPM 135% above that short-window average.

YouTube RPM by country: compare all 85 markets

YouTube RPM

$2.15

RPM, USD per 1k views

Rank

27 of 85

Playback CPM

$5.61

Through

2026-09-13

Creator RPM

$2.15

Estimated creator revenue per 1,000 YouTube views.

Playback CPM

$5.61

Advertiser demand before the creator-side RPM split.

Market rank

27 of 85

Compare this market against the full published country dataset.

Market Signal

Estonia, Research, planning, citation

vs. global RPM

1.7x

vs. median market

2.2x

CPM / RPM

261.6%

Latest vs. 12pt avg

135% above

Market band

Upper Tier

27 of 85

Lower yield Top market

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RPM / CPM Trend

Recent 12-point window

Sep 13

$0.05

$0.00

Sep 12

$0.23

$2.08

Sep 11

$0.20

$1.69

Sep 10

$1.02

$6.23

Sep 9

$1.28

$3.42

Sep 8

$0.00

$3.41

Sep 7

$1.35

$2.67

Sep 6

$0.32

$2.00

Sep 5

$2.06

$5.08

Sep 4

$2.24

$3.19

Sep 3

$0.00

$3.72

Sep 2

$2.23

$3.38

RPM Playback CPM

Engagement Yield

Subs / 1k

-

Likes / 1k

3.92

Comments / 1k

-

Shares / 1k

-

Playlist adds / 1k

-

Similar Markets

Closest published RPMs

🇬🇷 Greece

$2.18

+2% vs. Estonia

🇹🇼 Taiwan

$2.10

-2% vs. Estonia

🇮🇹 Italy

$2.03

-5% vs. Estonia

🇨🇾 Cyprus

$2.27

+6% vs. Estonia

🇭🇷 Croatia

$2.02

-6% vs. Estonia

Market Ladder

RPM, USD per 1k views

# Market RPM
01 Denmark $7.67
02 Australia $7.46
03 Luxembourg $7.43
04 Norway $7.02
05 Iceland $6.39
06 Switzerland $5.72
07 Canada $5.52
08 United States $5.48
09 Finland $5.48
10 United Kingdom $5.46
11 New Zealand $5.16
12 Singapore $4.95

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Source

YouTube Analytics

Method

Aggregated, anonymized RPM

Market

Estonia

Methodology License