YouTube AdSense RPM / Italy
Italy YouTube RPM (2026): $2.52 average
YouTube AdSense in Italy is a upper-tier published RPM market at $2.52 per 1k views through 2026-07-14. That is 2.3x the published-market median of $1.09. The top published market is Denmark at $8.38, putting Italy 70% below the current high. Playback CPM is $6.10, or 242% of creator RPM. The recent 12-point average is $2.56, with the latest RPM 2% below that short-window average.
YouTube RPM by country: compare all 90 marketsYouTube RPM
$2.52
Creator RPM
$2.52
Playback CPM
$6.10
Market rank
28 of 90
Market Signal
vs. global RPM
1.9x
vs. median market
2.3x
CPM / RPM
242%
Latest vs. 12pt avg
2% below
Market band
Upper Tier
28 of 90
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RPM / CPM Trend
$4.57
$2.00
$4.04
$4.19
$1.72
$1.95
$1.55
$3.43
$1.76
$2.06
$1.75
$1.76
Engagement Yield
Subs / 1k
0.38
Likes / 1k
5.85
Comments / 1k
-
Shares / 1k
-
Playlist adds / 1k
0.12
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Source
YouTube Analytics
Method
Aggregated, anonymized RPM
Market
Italy