Italy YouTube RPM (2026): $2.34 average

YouTube AdSense in Italy is a upper-tier published RPM market at $2.34 per 1k views through 2026-08-22. That is 2.4x the published-market median of $0.98. The top published market is Denmark at $8.29, putting Italy 72% below the current high. Playback CPM is $6.29, or 269.2% of creator RPM. The recent 12-point average is $0.0040, with the latest RPM 59,014% above that short-window average.