YouTube AdSense RPM / Italy

Italy YouTube RPM (2026): $2.30 average

YouTube AdSense in Italy is a upper-tier published RPM market at $2.30 per 1k views through 2026-09-03. That is 2.3x the published-market median of $0.98. The top published market is Denmark at $8.24, putting Italy 72% below the current high. Playback CPM is $6.27, or 273% of creator RPM. The recent 12-point average is $0.29, with the latest RPM 706% above that short-window average.

YouTube RPM by country: compare all 86 markets

YouTube RPM

$2.30

RPM, USD per 1k views

Rank

28 of 86

Playback CPM

$6.27

Through

2026-09-03

Creator RPM

$2.30

Estimated creator revenue per 1,000 YouTube views.

Playback CPM

$6.27

Advertiser demand before the creator-side RPM split.

Market rank

28 of 86

Compare this market against the full published country dataset.

Market Signal

Italy, Research, planning, citation

vs. global RPM

1.8x

vs. median market

2.3x

CPM / RPM

273%

Latest vs. 12pt avg

706% above

Market band

Upper Tier

28 of 86

Lower yield Top market

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RPM / CPM Trend

Recent 12-point window

Sep 3

$0.05

$22.00

Sep 2

$1.17

$4.70

Sep 1

$1.48

$5.58

Aug 31

$0.72

$4.00

Aug 30

$0.00

$4.00

Aug 27

$0.00

$1.00

Aug 26

$0.00

$1.00

Aug 24

$0.00

Aug 23

$0.00

Aug 22

$0.0041

$7.00

Aug 21

$0.00

Aug 20

$0.00

RPM Playback CPM

Engagement Yield

Subs / 1k

0.46

Likes / 1k

6.33

Comments / 1k

Shares / 1k

Playlist adds / 1k

0.12

Similar Markets

Closest published RPMs

🇨🇾 Cyprus

$2.32

+1% vs. Italy

🇭🇷 Croatia

$2.25

-2% vs. Italy

🇫🇷 France

$2.20

-4% vs. Italy

🇹🇼 Taiwan

$2.19

-4% vs. Italy

🇪🇪 Estonia

$2.48

+8% vs. Italy

Market Ladder

RPM, USD per 1k views

#	Market	RPM	vs. Italy
01	Denmark	$8.24	+259%
02	Australia	$7.89	+244%
03	Luxembourg	$7.48	+226%
04	Norway	$7.33	+219%
05	Iceland	$6.44	+181%
06	Switzerland	$6.25	+172%
07	Finland	$6.02	+162%
08	United Kingdom	$5.91	+157%
09	United States	$5.74	+150%
10	Canada	$5.71	+148%
11	New Zealand	$5.33	+132%
12	Singapore	$5.11	+123%

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Source

YouTube Analytics

Method

Aggregated, anonymized RPM

Market

Italy

Methodology License