YouTube AdSense RPM / Italy
Italy YouTube RPM (2026): $1.48 average
YouTube AdSense in Italy is a middle-tier published RPM market at $1.48 per 1k views through 2026-10-17.
YouTube RPM by country: compare all 75 marketsYouTube RPM
$1.48
That is 1.4x the published-market median of $1.07. The top published market is Australia at $7.10, putting Italy 79% below the current high. Playback CPM is $5.93, or 401.1% of creator RPM. The recent 12-point average is $1.70, with the latest RPM 13% below that short-window average.
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Market Signal
vs. global RPM
1.3x
vs. median market
1.4x
CPM / RPM
401.1%
Latest vs. 12pt avg
13% below
Market band
Middle Tier
31 of 75
RPM / CPM Trend
$0.29
$1.08
$1.73
$2.58
$2.11
$3.20
$1.00
$1.42
$3.30
$1.67
$0.92
$1.06
Engagement Yield
Subs / 1k
0.23
Likes / 1k
7.74
Comments / 1k
-
Shares / 1k
-
Playlist adds / 1k
12.67
Similar Markets
Market Ladder
Source
YouTube Analytics
Method
Aggregated, anonymized RPM
Market
Italy