YouTube AdSense RPM / Italy
Creator RPM: Italy
YouTube AdSense in Italy is a upper-tier published RPM market at $3.28 per 1k views through 2026-05-31. That is 2.3x the published-market median of $1.42. The top published market is Denmark at $9.03, putting Italy 64% below the current high. Playback CPM is $6.39, or 194.6% of creator RPM. The recent 12-point average is $0.15, with the latest RPM 2,118% above that short-window average.
YouTube RPM by country: compare all 85 marketsYouTube RPM
$3.28
RPM, USD per 1k views
Rank
29 of 85
Playback CPM
$6.39
Through
2026-05-31
Creator RPM
$3.28
Estimated creator revenue per 1,000 YouTube views.
Playback CPM
$6.39
Advertiser demand before the creator-side RPM split.
Market rank
29 of 85
Compare this market against the full published country dataset.
Market Signal
Italy, Research, planning, citation
vs. global RPM
2.6x
vs. median market
2.3x
CPM / RPM
194.6%
Latest vs. 12pt avg
2,118% above
Market band
Upper Tier
29 of 85
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RPM / CPM Trend
Recent 12-point window
May 31
$1.75
$1.56
May 29
$0.00
$2.30
May 27
$0.00
$0.00
May 26
$0.00
$0.00
May 25
$0.00
$0.00
May 23
$0.00
$0.00
May 22
$0.00
$0.00
May 21
$0.00
$0.00
May 20
$0.00
$0.00
May 19
$0.00
$0.00
May 18
$0.03
$8.00
May 17
$0.00
$0.00
Engagement Yield
Subs / 1k
0.49
Likes / 1k
8.34
Comments / 1k
-
Shares / 1k
-
Playlist adds / 1k
-
Similar Markets
Closest published RPMs
Market Ladder
RPM, USD per 1k views
| # | Market | RPM | vs. Italy |
|---|---|---|---|
| 01 | Denmark | $9.03 | +175% |
| 02 | Switzerland | $8.05 | +145% |
| 03 | Finland | $7.84 | +139% |
| 04 | Australia | $7.60 | +132% |
| 05 | United States | $7.38 | +125% |
| 06 | Norway | $7.06 | +115% |
| 07 | Austria | $6.68 | +104% |
| 08 | Iceland | $6.41 | +95% |
| 09 | United Kingdom | $6.34 | +93% |
| 10 | Belgium | $6.14 | +87% |
| 11 | Sweden | $6.13 | +87% |
| 12 | Luxembourg | $6.01 | +83% |
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