Spotify / Italy
Spotify Royalty Rates: Italy
Spotify in Italy benchmarks at $4.80 RPM for the paid streaming tier through Jun 2026.
Paid - Streaming
$4.80
In Italy's platform ladder, that sits 4 of 9 alongside comparable rows from YouTube (Music & Art Tracks) and Amazon Music. It is 69% above the local published median of $2.84. The local high is YouTube (Music & Art Tracks) at $12.47, leaving a 62% below gap to the top row. The 12-month average is $4.79, with the latest reading -4.4% vs. 90 days prior. Paid is 4.8x the free/ad-supported RPM.
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12-month average
$4.79
90-day movement
-4.4%
Market Profile
Service median
2.0x median
Service leader
35% below
Market percentile
85.71%
Paid / free
4.8x
Benchmark Rows
| Tier | RPM |
|---|---|
| Free - Ad-supported | $0.99 |
| Paid - Streaming | $4.80 |
Tier Split
Paid - Streaming
$4.80
Free - Ad-supported
$0.99
Rate History
$4.55
$4.54
$4.58
$4.76
$5.02
$5.02
$4.99
$4.99
$4.96
$4.83
$4.76
$4.53
Market Ladder
| # | Platform | Tier | RPM | vs. Spotify |
|---|---|---|---|---|
| 01 | YouTube (Music & Art Tracks) | Paid - Streaming | $12.47 | +160% |
| 02 | Amazon Music | Paid - Streaming | $8.59 | +79% |
| 03 | Apple Music | Paid - Streaming | $8.34 | +74% |
| 04 | Spotify | Paid - Streaming | $4.80 | — |
| 05 | YouTube (Content ID) | Free - Ad-supported | $2.84 | -41% |
| 06 | Amazon Music | Free - Ad-supported | $2.48 | -48% |
| 07 | YouTube (Music & Art Tracks) | Free - Ad-supported | $2.31 | -52% |
| 08 | Spotify | Free - Ad-supported | $0.99 | — |
| 09 | TikTok | Free - Ad-supported | $0.0087 | -100% |
Top Spotify Markets
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Dynamoi royalty ledger
Method
Aggregated, anonymized RPM
Coverage
High coverage