Apple Music pays $8.44 per 1,000 paid streams (Dec 2025).
$8.44RPM
—RPM
Paid rates are +21.5% year-over-year, ranking 10 of 58 countries. The Europe regional average is $7.34 per 1,000 streams. 100% of streams are paid, which is +0% vs the global average. Short-term momentum is falling while the 12-month trend is rising.
Regional average: $7.34
Short and medium term growth indicators.
Latest Data
Dec 2025
vs previous month
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100%
Paid Share
+0% vs global average
7 streaming platforms operate in Italy. Apple Music ranks #2 of 4 for paid streams at $8.44 per 1,000 (+21.5% year-over-year).
| Service | Paid RPM | Free RPM | YoY |
|---|---|---|---|
| YouTube (Music & Art Tracks) | $13.49 | $2.06 | — |
| Apple MusicViewing | $8.44 | — | +21.5% |
| Amazon Music | $8.21 | $2.40 | +17.6% |
| Spotify | $4.58 | $0.91 | +19.7% |
| YouTube (Content ID) | — | $2.90 | — |
| Meta | — | $0.03 | — |
| TikTok | — | $0.01 | — |
The Europe average is $7.34 per 1,000 paid streams across 23 countries. Italy is 15% above the regional average. Rates are +21.5% year-over-year. Peers in this region range from $6.48 to $10.04 per 1,000 streams.
| Country | Paid RPM | Rank | YoY |
|---|---|---|---|
ItalyViewing | $8.44 | #10 | +21.5% |
| Belgium | $8.63 | #8 | +27% |
| Austria | $7.56 | #11 | +55.8% |
| Spain | $6.97 | #12 | +32% |
| Netherlands | $10.04 | #7 | — |
| Germany | $6.77 | #14 | — |
| France | $6.48 | #15 | — |
Region: Europe
RPM peaked at $10.83 in Sep 2025 and currently sits at $7.86. The 12-month rolling average is $8.53.
Italy ranks #10 of 58 for paid streams. The 12-month rolling average is $8.53. Volatility is 14% relative to the mean.
Tier gap
Not enough data to compare tiers yet.
12-month rolling average
Country rank
Volatility
Paid: $0.00844 per stream.
Paid RPM is +21.5% year-over-year and currently Falling.
Paid RPM in Italy is $8.44, vs a regional average of $7.34.
Paid share is 100%, free share is 0%. Paid share is +0% vs the global average.
Latest statement period is December 2025. Time series coverage shown on this page spans Jan 2024 – Dec 2025.
Confidence is Low confidence. Momentum is Falling (MoM -5.7%, QoQ -27.5%) while the 12-month trend is Rising.
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Source Streaming royalties RPM dataset (first-party)·Data license·Benchmarks computed from first-party distribution statements, shown in USD.
