Apple Music / Italy
Apple Music Royalty Rates: Italy
Apple Music in Italy benchmarks at $8.45 RPM for the paid streaming tier through Mar 2026. In Italy's platform ladder, that sits 3 of 10 alongside comparable rows from YouTube (Music & Art Tracks) and Amazon Music. It is 3.2x the local published median of $2.65. The local high is YouTube (Music & Art Tracks) at $12.50, leaving a 32% below gap to the top row. The 12-month average is $8.53, with the latest reading +4.4% vs. 90 days prior.
Paid - Streaming
$8.45
RPM, USD per 1k streams
Rank
3 of 10
Tiers
1
Through
Mar 2026
12-month average
$8.53
90-day movement
+4.4%
Market Profile
Apple Music in Italy
Service median
1.8x median
Service leader
48% below
Market percentile
84.75%
Dynamoi Smart Campaigns
Turn royalty data into Apple Music growth.
Benchmark Rows
| Tier | RPM |
|---|---|
| Paid - Streaming | $8.45 |
Rate History
Mar 2026
$8.20
+0.44
Feb 2026
$7.76
-0.69
Jan 2026
$8.46
+0.60
Dec 2025
$7.86
-0.47
Nov 2025
$8.33
-0.66
Oct 2025
$8.99
-1.85
Sep 2025
$10.83
+2.60
Aug 2025
$8.23
+0.01
Jul 2025
$8.22
-0.52
Jun 2025
$8.74
+0.30
May 2025
$8.44
+0.13
Apr 2025
$8.31
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Market Ladder
Italy, USD per 1k
| # | Platform | Tier | RPM | vs. Apple Music |
|---|---|---|---|---|
| 01 | YouTube (Music & Art Tracks) | Paid - Streaming | $12.50 | +48% |
| 02 | Amazon Music | Paid - Streaming | $8.59 | +2% |
| 03 | Apple Music | Paid - Streaming | $8.45 | — |
| 04 | Spotify | Paid - Streaming | $4.73 | -44% |
| 05 | YouTube (Content ID) | Free - Ad-supported | $2.84 | -66% |
| 06 | Amazon Music | Free - Ad-supported | $2.46 | -71% |
| 07 | YouTube (Music & Art Tracks) | Free - Ad-supported | $2.09 | -75% |
| 08 | Spotify | Free - Ad-supported | $0.98 | -88% |
| 09 | Meta | Free - Ad-supported | $0.03 | -100% |
| 10 | TikTok | Free - Ad-supported | $0.0078 | -100% |
Top Apple Music Markets
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Signal
Algorithm
Launch
Smart Campaign
Build
Listener Growth
Source
Dynamoi royalty ledger
Method
Aggregated, anonymized RPM
Coverage
Standard coverage