Apple Music / Italy
Apple Music Royalty Rates: Italy
Apple Music in Italy benchmarks at $8.34 RPM for the paid streaming tier through Jun 2026.
Paid - Streaming
$8.34
In Italy's platform ladder, that sits 3 of 9 alongside comparable rows from YouTube (Music & Art Tracks) and Amazon Music. It is 2.9x the local published median of $2.84. The local high is YouTube (Music & Art Tracks) at $12.47, leaving a 33% below gap to the top row. The 12-month average is $8.40, with the latest reading -14.8% vs. 90 days prior.
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12-month average
$8.40
90-day movement
-14.8%
Market Profile
Service median
1.7x median
Service leader
49% below
Market percentile
84.48%
Benchmark Rows
| Tier | RPM |
|---|---|
| Paid - Streaming | $8.34 |
Rate History
$6.99
$8.21
$8.77
$8.20
$7.76
$8.46
$7.86
$8.33
$8.99
$10.83
$8.23
$8.22
Market Ladder
| # | Platform | Tier | RPM | vs. Apple Music |
|---|---|---|---|---|
| 01 | YouTube (Music & Art Tracks) | Paid - Streaming | $12.47 | +49% |
| 02 | Amazon Music | Paid - Streaming | $8.59 | +3% |
| 03 | Apple Music | Paid - Streaming | $8.34 | — |
| 04 | Spotify | Paid - Streaming | $4.80 | -42% |
| 05 | YouTube (Content ID) | Free - Ad-supported | $2.84 | -66% |
| 06 | Amazon Music | Free - Ad-supported | $2.48 | -70% |
| 07 | YouTube (Music & Art Tracks) | Free - Ad-supported | $2.31 | -72% |
| 08 | Spotify | Free - Ad-supported | $0.99 | -88% |
| 09 | TikTok | Free - Ad-supported | $0.0087 | -100% |
Top Apple Music Markets
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Dynamoi royalty ledger
Method
Aggregated, anonymized RPM
Coverage
Standard coverage