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Italy

TikTok Royalty Rates in Italy

TikTok pays $0.01 per 1,000 free streams (Dec 2025).

Trend
-30% YoY-8.2% MoM
Momentum
Falling
12-mo Trend
Falling
Freshness
December 2025
ConfidenceMedium confidence
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Paid

—RPM

Insufficient coverage
Free

$0.01RPM

Executive Summary

Free rates are -30% year-over-year, ranking 19 of 106 countries. The Europe regional average is $0.00 per 1,000 streams. 0% of streams are paid, which is +0% vs the global average.

Regional average: $0.00

Trend Velocity

Short and medium term growth indicators.

Latest Data

Dec 2025

MoM
-8.2%

vs previous month

QoQ
-12.5%

vs previous quarter

YoY
-30%

vs previous year

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Paid + free mix
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Listener Mix

0%

Paid Share

PaidFree

+0% vs global average

Compare platforms in Italy

7 streaming platforms operate in Italy.

ServicePaid RPMFree RPMYoY
YouTube (Music & Art Tracks)
$13.49
$2.06—
Apple Music
$8.44
—+21.5%
Amazon Music
$8.21
$2.40+17.6%
Spotify
$4.58
$0.91+19.7%
YouTube (Content ID)
—
$2.90—
Meta
—
$0.03—
TikTokViewing
—
$0.01—

Compare Italy to regional markets

The Europe average is $0.00 per 1,000 free streams across 37 countries. Italy is 56% above the regional average. Rates are -30% year-over-year. Peers in this region range from $0.01 to $0.01 per 1,000 streams.

CountryFree RPMRankYoY
ItalyViewing
$0.01#19-30%
Belgium$0.01#21-25%
Netherlands$0.01#17-17.8%
Finland$0.01#15+6.3%
Spain$0.01#22—
Ireland$0.01#13—
France$0.01#14—

Region: Europe

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RPM trend over time

RPM peaked at $0.01 in Feb 2024 and currently sits at $0.01. The 12-month rolling average is $0.01.

Market positioning

Italy ranks #19 of 106 for free streams. The 12-month rolling average is $0.01. Volatility is 28% relative to the mean.

Tier gap

—RPM

Not enough data to compare tiers yet.

12-month rolling average

Paid—
Free$0.01

Country rank

Paid—
Free#19 of 106

Volatility

Paid—
Free28.4%

Frequently asked questions

How much does TikTok pay per stream in Italy?

Free: $0.000007 per stream.

Is TikTok's pay rate in Italy going up or down?

Free RPM is -30% year-over-year and currently Falling.

How does Italy compare to regional markets?

Free RPM in Italy is $0.01, vs a regional average of $0.00.

What is the paid vs free listener mix in Italy?

Paid share is 0%, free share is 100%. Paid share is +0% vs the global average.

How recent is this royalty data for Italy?

Latest statement period is December 2025. Time series coverage shown on this page spans Jan 2024 – Dec 2025.

What do confidence and momentum mean?

Confidence is Medium confidence. Momentum is Falling (MoM -8.2%, QoQ -12.5%) while the 12-month trend is Falling.

Streaming Royalty Optimization

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Browse TikTok royaltiesAll royalty benchmarks

Source Streaming royalties RPM dataset (first-party)·Data license·Benchmarks computed from first-party distribution statements, shown in USD.

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