YouTube (Music & Art Tracks) / Italy
YouTube (Music & Art Tracks) Royalty Rates: Italy
YouTube (Music & Art Tracks) in Italy benchmarks at $12.50 RPM for the paid streaming tier through Mar 2026. In Italy's platform ladder, that sits 1 of 10 alongside comparable rows from Amazon Music and Apple Music. It is 4.7x the local published median of $2.65. The 12-month average is $12.16, with the latest reading -35.0% vs. 90 days prior. Paid is 6.0x the free/ad-supported RPM.
Paid - Streaming
$12.50
12-month average
$12.16
90-day movement
-35.0%
Market Profile
Service median
1.8x median
Service leader
45% below
Market percentile
83.33%
Paid / free
6.0x
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Turn royalty data into YouTube growth.
Benchmark Rows
| Tier | RPM |
|---|---|
| Free - Ad-supported | $2.09 |
| Paid - Streaming | $12.50 |
Tier Split
Paid - Streaming
$12.50
Free - Ad-supported
$2.09
Rate History
$10.05
$12.10
$8.39
$15.45
$12.85
$10.00
$10.46
$15.28
$16.57
$17.64
$12.33
$4.80
Market Ladder
| # | Platform | Tier | RPM | vs. YouTube (Music & Art Tracks) |
|---|---|---|---|---|
| 01 | YouTube (Music & Art Tracks) | Paid - Streaming | $12.50 | — |
| 02 | Amazon Music | Paid - Streaming | $8.59 | -31% |
| 03 | Apple Music | Paid - Streaming | $8.45 | -32% |
| 04 | Spotify | Paid - Streaming | $4.73 | -62% |
| 05 | YouTube (Content ID) | Free - Ad-supported | $2.84 | -77% |
| 06 | Amazon Music | Free - Ad-supported | $2.46 | -80% |
| 07 | YouTube (Music & Art Tracks) | Free - Ad-supported | $2.09 | — |
| 08 | Spotify | Free - Ad-supported | $0.98 | -92% |
| 09 | Meta | Free - Ad-supported | $0.03 | -100% |
| 10 | TikTok | Free - Ad-supported | $0.0078 | -100% |
Top YouTube (Music & Art Tracks) Markets
View allCampaigns for music teams
Plan YouTube growth in Italy.
Source
Dynamoi royalty ledger
Method
Aggregated, anonymized RPM
Coverage
Standard coverage