YouTube (Music & Art Tracks) / Italy
YouTube (Music & Art Tracks) Royalty Rates: Italy
YouTube (Music & Art Tracks) in Italy benchmarks at $12.50 RPM for the paid streaming tier through Mar 2026. In Italy's platform ladder, that sits 1 of 10 alongside comparable rows from Amazon Music and Apple Music. It is 4.7x the local published median of $2.65. The 12-month average is $12.16, with the latest reading -35.0% vs. 90 days prior. Paid is 6.0x the free/ad-supported RPM.
Paid - Streaming
$12.50
RPM, USD per 1k streams
Rank
1 of 10
Tiers
2
Through
Mar 2026
12-month average
$12.16
90-day movement
-35.0%
Market Profile
YouTube (Music & Art Tracks) in Italy
Service median
1.8x median
Service leader
45% below
Market percentile
83.33%
Paid / free
6.0x
Dynamoi Smart Campaigns
Turn royalty data into YouTube growth.
Benchmark Rows
| Tier | RPM |
|---|---|
| Free - Ad-supported | $2.09 |
| Paid - Streaming | $12.50 |
Tier Split
Paid - Streaming
0.50%
$12.50
Free - Ad-supported
99.50%
$2.09
Rate History
Mar 2026
$10.05
-2.05
Feb 2026
$12.10
+3.70
Jan 2026
$8.39
-7.06
Dec 2025
$15.45
+2.60
Nov 2025
$12.85
+2.85
Oct 2025
$10.00
-0.47
Sep 2025
$10.46
-4.82
Aug 2025
$15.28
-1.28
Jul 2025
$16.57
-1.08
Jun 2025
$17.64
+5.31
May 2025
$12.33
+7.53
Apr 2025
$4.80
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Market Ladder
Italy, USD per 1k
| # | Platform | Tier | RPM | vs. YouTube (Music & Art Tracks) |
|---|---|---|---|---|
| 01 | YouTube (Music & Art Tracks) | Paid - Streaming | $12.50 | — |
| 02 | Amazon Music | Paid - Streaming | $8.59 | -31% |
| 03 | Apple Music | Paid - Streaming | $8.45 | -32% |
| 04 | Spotify | Paid - Streaming | $4.73 | -62% |
| 05 | YouTube (Content ID) | Free - Ad-supported | $2.84 | -77% |
| 06 | Amazon Music | Free - Ad-supported | $2.46 | -80% |
| 07 | YouTube (Music & Art Tracks) | Free - Ad-supported | $2.09 | — |
| 08 | Spotify | Free - Ad-supported | $0.98 | -92% |
| 09 | Meta | Free - Ad-supported | $0.03 | -100% |
| 10 | TikTok | Free - Ad-supported | $0.0078 | -100% |
Top YouTube (Music & Art Tracks) Markets
View allCampaigns for music teams
Plan YouTube growth in Italy.
Signal
Algorithm
Launch
Smart Campaign
Build
Listener Growth
Source
Dynamoi royalty ledger
Method
Aggregated, anonymized RPM
Coverage
Standard coverage