YouTube (Music & Art Tracks) / Italy
YouTube (Music & Art Tracks) Royalty Rates: Italy
YouTube (Music & Art Tracks) in Italy benchmarks at $12.47 RPM for the paid streaming tier through Jun 2026.
Paid - Streaming
$12.47
In Italy's platform ladder, that sits 1 of 9 alongside comparable rows from Amazon Music and Apple Music. It is 4.4x the local published median of $2.84. The 12-month average is $11.72. Paid is 5.4x the free/ad-supported RPM.
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12-month average
$11.72
Market Profile
Service median
1.8x median
Service leader
47% below
Market percentile
81.63%
Paid / free
5.4x
Benchmark Rows
| Tier | RPM |
|---|---|
| Free - Ad-supported | $2.31 |
| Paid - Streaming | $12.47 |
Tier Split
Paid - Streaming
$12.47
Free - Ad-supported
$2.31
Rate History
$13.72
$7.82
$9.97
$10.05
$12.10
$8.39
$15.45
$12.85
$10.00
$10.46
$15.28
$16.57
Market Ladder
| # | Platform | Tier | RPM | vs. YouTube (Music & Art Tracks) |
|---|---|---|---|---|
| 01 | YouTube (Music & Art Tracks) | Paid - Streaming | $12.47 | — |
| 02 | Amazon Music | Paid - Streaming | $8.59 | -31% |
| 03 | Apple Music | Paid - Streaming | $8.34 | -33% |
| 04 | Spotify | Paid - Streaming | $4.80 | -62% |
| 05 | YouTube (Content ID) | Free - Ad-supported | $2.84 | -77% |
| 06 | Amazon Music | Free - Ad-supported | $2.48 | -80% |
| 07 | YouTube (Music & Art Tracks) | Free - Ad-supported | $2.31 | — |
| 08 | Spotify | Free - Ad-supported | $0.99 | -92% |
| 09 | TikTok | Free - Ad-supported | $0.0087 | -100% |
Top YouTube (Music & Art Tracks) Markets
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Dynamoi royalty ledger
Method
Aggregated, anonymized RPM
Coverage
Standard coverage