YouTube (Music & Art Tracks) / Italy
YouTube (Music & Art Tracks) Royalty Rates: Italy
YouTube (Music & Art Tracks) in Italy benchmarks at $12.48 RPM for the paid streaming tier through May 2026. In Italy's platform ladder, that sits 1 of 10 alongside comparable rows from Amazon Music and Apple Music. It is 4.7x the local published median of $2.65. The 12-month average is $12.21, with the latest reading -35.4% vs. 90 days prior. Paid is 6.0x the free/ad-supported RPM.
Paid - Streaming
$12.48
12-month average
$12.21
90-day movement
-35.4%
Market Profile
Service median
1.8x median
Service leader
47% below
Market percentile
82.00%
Paid / free
6.0x
Dynamoi Smart Campaigns
Turn royalty data into YouTube growth.
Benchmark Rows
| Tier | RPM |
|---|---|
| Free - Ad-supported | $2.10 |
| Paid - Streaming | $12.48 |
Tier Split
Paid - Streaming
$12.48
Free - Ad-supported
$2.10
Rate History
$7.82
$9.97
$10.05
$12.10
$8.39
$15.45
$12.85
$10.00
$10.46
$15.28
$16.57
$17.64
Market Ladder
| # | Platform | Tier | RPM | vs. YouTube (Music & Art Tracks) |
|---|---|---|---|---|
| 01 | YouTube (Music & Art Tracks) | Paid - Streaming | $12.48 | — |
| 02 | Amazon Music | Paid - Streaming | $8.62 | -31% |
| 03 | Apple Music | Paid - Streaming | $8.47 | -32% |
| 04 | Spotify | Paid - Streaming | $4.78 | -62% |
| 05 | YouTube (Content ID) | Free - Ad-supported | $2.83 | -77% |
| 06 | Amazon Music | Free - Ad-supported | $2.48 | -80% |
| 07 | YouTube (Music & Art Tracks) | Free - Ad-supported | $2.10 | — |
| 08 | Spotify | Free - Ad-supported | $0.99 | -92% |
| 09 | Meta | Free - Ad-supported | $0.03 | -100% |
| 10 | TikTok | Free - Ad-supported | $0.0084 | -100% |
Top YouTube (Music & Art Tracks) Markets
View allCampaigns for music teams
Plan YouTube growth in Italy.
Source
Dynamoi royalty ledger
Method
Aggregated, anonymized RPM
Coverage
Standard coverage