Amazon Music / Italy
Amazon Music Royalty Rates: Italy
Amazon Music in Italy benchmarks at $8.59 RPM for the paid streaming tier through Mar 2026. In Italy's platform ladder, that sits 2 of 10 alongside comparable rows from YouTube (Music & Art Tracks) and Apple Music. It is 3.2x the local published median of $2.65. The local high is YouTube (Music & Art Tracks) at $12.50, leaving a 31% below gap to the top row. The 12-month average is $8.56, with the latest reading +6.9% vs. 90 days prior. Paid is 3.5x the free/ad-supported RPM.
Paid - Streaming
$8.59
12-month average
$8.56
90-day movement
+6.9%
Market Profile
Service median
1.4x median
Service leader
25% below
Market percentile
72.73%
Paid / free
3.5x
Dynamoi Smart Campaigns
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Benchmark Rows
| Tier | RPM |
|---|---|
| Free - Ad-supported | $2.46 |
| Paid - Streaming | $8.59 |
Tier Split
Paid - Streaming
$8.59
Free - Ad-supported
$2.46
Rate History
$8.67
$9.50
$8.39
$8.11
$8.78
$8.45
$7.97
$8.64
$8.18
$9.30
$7.09
$9.64
Market Ladder
| # | Platform | Tier | RPM | vs. Amazon Music |
|---|---|---|---|---|
| 01 | YouTube (Music & Art Tracks) | Paid - Streaming | $12.50 | +45% |
| 02 | Amazon Music | Paid - Streaming | $8.59 | — |
| 03 | Apple Music | Paid - Streaming | $8.45 | -2% |
| 04 | Spotify | Paid - Streaming | $4.73 | -45% |
| 05 | YouTube (Content ID) | Free - Ad-supported | $2.84 | -67% |
| 06 | Amazon Music | Free - Ad-supported | $2.46 | — |
| 07 | YouTube (Music & Art Tracks) | Free - Ad-supported | $2.09 | -76% |
| 08 | Spotify | Free - Ad-supported | $0.98 | -89% |
| 09 | Meta | Free - Ad-supported | $0.03 | -100% |
| 10 | TikTok | Free - Ad-supported | $0.0078 | -100% |
Top Amazon Music Markets
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Source
Dynamoi royalty ledger
Method
Aggregated, anonymized RPM
Coverage
High coverage