Amazon Music / Italy
Amazon Music Royalty Rates: Italy
Amazon Music in Italy benchmarks at $8.59 RPM for the paid streaming tier through Jun 2026.
Paid - Streaming
$8.59
In Italy's platform ladder, that sits 2 of 9 alongside comparable rows from YouTube (Music & Art Tracks) and Apple Music. It is 3.0x the local published median of $2.84. The local high is YouTube (Music & Art Tracks) at $12.47, leaving a 31% below gap to the top row. The 12-month average is $8.58, with the latest reading +2.6% vs. 90 days prior. Paid is 3.5x the free/ad-supported RPM.
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12-month average
$8.58
90-day movement
+2.6%
Market Profile
Service median
1.3x median
Service leader
26% below
Market percentile
69.57%
Paid / free
3.5x
Benchmark Rows
| Tier | RPM |
|---|---|
| Free - Ad-supported | $2.48 |
| Paid - Streaming | $8.59 |
Tier Split
Paid - Streaming
$8.59
Free - Ad-supported
$2.48
Rate History
$8.90
$8.45
$8.93
$8.67
$9.50
$8.39
$8.11
$8.78
$8.45
$7.97
$8.64
$8.18
Market Ladder
| # | Platform | Tier | RPM | vs. Amazon Music |
|---|---|---|---|---|
| 01 | YouTube (Music & Art Tracks) | Paid - Streaming | $12.47 | +45% |
| 02 | Amazon Music | Paid - Streaming | $8.59 | — |
| 03 | Apple Music | Paid - Streaming | $8.34 | -3% |
| 04 | Spotify | Paid - Streaming | $4.80 | -44% |
| 05 | YouTube (Content ID) | Free - Ad-supported | $2.84 | -67% |
| 06 | Amazon Music | Free - Ad-supported | $2.48 | — |
| 07 | YouTube (Music & Art Tracks) | Free - Ad-supported | $2.31 | -73% |
| 08 | Spotify | Free - Ad-supported | $0.99 | -88% |
| 09 | TikTok | Free - Ad-supported | $0.0087 | -100% |
Top Amazon Music Markets
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Dynamoi royalty ledger
Method
Aggregated, anonymized RPM
Coverage
High coverage