Amazon Music pays $8.21 per 1,000 paid streams and $2.40 per 1,000 free streams (Dec 2025).
$8.21RPM
$2.40RPM
Paid rates are +17.6% year-over-year, ranking 9 of 22 countries. The Europe regional average is $9.39 per 1,000 streams. 84% of streams are paid, which is -7.3% vs the global average.
Regional average: $9.39
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Dec 2025
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84%
Paid Share
-7.3% vs global average
7 streaming platforms operate in Italy. Amazon Music ranks #3 of 4 for paid streams at $8.21 per 1,000 (+17.6% year-over-year).
| Service | Paid RPM | Free RPM | YoY |
|---|---|---|---|
| YouTube (Music & Art Tracks) | $13.49 | $2.06 | — |
| Apple Music | $8.44 | — | +21.5% |
| Amazon MusicViewing | $8.21 | $2.40 | +17.6% |
| Spotify | $4.58 | $0.91 | +19.7% |
| YouTube (Content ID) | — | $2.90 | — |
| Meta | — | $0.03 | — |
| TikTok | — | $0.01 | — |
The Europe average is $9.39 per 1,000 paid streams across 9 countries. Italy is 13% below the regional average. Rates are +17.6% year-over-year. Peers in this region range from $7.81 to $10.91 per 1,000 streams.
| Country | Paid RPM | Rank | YoY |
|---|---|---|---|
ItalyViewing | $8.21 | #9 | +17.6% |
| Spain | $8.31 | #8 | +10.2% |
| France | $8.02 | #10 | +5.5% |
| Germany | $7.81 | #11 | +30.3% |
| Belgium | $9.53 | #6 | — |
| Austria | $9.62 | #5 | — |
| United Kingdom | $10.91 | #4 | — |
Region: Europe
RPM peaked at $11.66 in Feb 2024 and currently sits at $8.11. The 12-month rolling average is $8.25.
Italy ranks #9 of 22 for paid streams. The 12-month rolling average is $8.25. Volatility is 14% relative to the mean.
Tier gap
Paid leads by $5.81 RPM (242.5% vs Free)
12-month rolling average
Country rank
Volatility
Paid: $0.008208 per stream. Free: $0.002396 per stream.
Paid RPM is +17.6% year-over-year and currently Stable.
Paid RPM in Italy is $8.21, vs a regional average of $9.39.
Paid share is 84%, free share is 16%. Paid share is -7.3% vs the global average.
Latest statement period is December 2025. Time series coverage shown on this page spans Jan 2024 – Dec 2025.
Confidence is Medium confidence. Momentum is Stable (MoM -7.7%, QoQ +1.8%) while the 12-month trend is Stable.
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Source Streaming royalties RPM dataset (first-party)·Data license·Benchmarks computed from first-party distribution statements, shown in USD.
