YouTube (Content ID) / Italy
YouTube (Content ID) Royalty Rates: Italy
YouTube (Content ID) in Italy benchmarks at $2.84 RPM for the free ad-supported tier through Jun 2026.
Free - Ad-supported
$2.84
In Italy's platform ladder, that sits 5 of 9 alongside comparable rows from YouTube (Music & Art Tracks) and Amazon Music. It is 0% above the local published median of $2.84. The local high is YouTube (Music & Art Tracks) at $12.47, leaving a 77% below gap to the top row. The 12-month average is $2.72.
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12-month average
$2.72
Market Profile
Service median
1.3x median
Service leader
74% below
Market percentile
70.83%
Benchmark Rows
| Tier | RPM |
|---|---|
| Free - Ad-supported | $2.84 |
Rate History
$1.00
$1.48
$2.31
$4.13
$2.90
$1.71
$2.88
$2.95
$2.75
$1.59
$3.43
$3.76
Market Ladder
| # | Platform | Tier | RPM | vs. YouTube (Content ID) |
|---|---|---|---|---|
| 01 | YouTube (Music & Art Tracks) | Paid - Streaming | $12.47 | +340% |
| 02 | Amazon Music | Paid - Streaming | $8.59 | +203% |
| 03 | Apple Music | Paid - Streaming | $8.34 | +194% |
| 04 | Spotify | Paid - Streaming | $4.80 | +69% |
| 05 | YouTube (Content ID) | Free - Ad-supported | $2.84 | — |
| 06 | Amazon Music | Free - Ad-supported | $2.48 | -13% |
| 07 | YouTube (Music & Art Tracks) | Free - Ad-supported | $2.31 | -19% |
| 08 | Spotify | Free - Ad-supported | $0.99 | -65% |
| 09 | TikTok | Free - Ad-supported | $0.0087 | -100% |
Top YouTube (Content ID) Markets
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Dynamoi royalty ledger
Method
Aggregated, anonymized RPM
Coverage
Standard coverage