YouTube (Content ID) / Italy
YouTube (Content ID) Royalty Rates: Italy
YouTube (Content ID) in Italy benchmarks at $2.84 RPM for the free ad-supported tier through Mar 2026. In Italy's platform ladder, that sits 5 of 10 alongside comparable rows from YouTube (Music & Art Tracks) and Amazon Music. It is 7% above the local published median of $2.65. The local high is YouTube (Music & Art Tracks) at $12.50, leaving a 77% below gap to the top row. The 12-month average is $2.78, with the latest reading +43.3% vs. 90 days prior.
Free - Ad-supported
$2.84
12-month average
$2.78
90-day movement
+43.3%
Market Profile
Service median
1.3x median
Service leader
75% below
Market percentile
70.83%
Dynamoi Smart Campaigns
Turn royalty data into YouTube growth.
Benchmark Rows
| Tier | RPM |
|---|---|
| Free - Ad-supported | $2.84 |
Rate History
$4.13
$2.90
$1.71
$2.88
$2.95
$2.75
$1.59
$3.43
$3.76
$1.02
$3.49
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Market Ladder
| # | Platform | Tier | RPM | vs. YouTube (Content ID) |
|---|---|---|---|---|
| 01 | YouTube (Music & Art Tracks) | Paid - Streaming | $12.50 | +339% |
| 02 | Amazon Music | Paid - Streaming | $8.59 | +202% |
| 03 | Apple Music | Paid - Streaming | $8.45 | +197% |
| 04 | Spotify | Paid - Streaming | $4.73 | +66% |
| 05 | YouTube (Content ID) | Free - Ad-supported | $2.84 | — |
| 06 | Amazon Music | Free - Ad-supported | $2.46 | -14% |
| 07 | YouTube (Music & Art Tracks) | Free - Ad-supported | $2.09 | -26% |
| 08 | Spotify | Free - Ad-supported | $0.98 | -65% |
| 09 | Meta | Free - Ad-supported | $0.03 | -99% |
| 10 | TikTok | Free - Ad-supported | $0.0078 | -100% |
Top YouTube (Content ID) Markets
View allCampaigns for music teams
Plan YouTube growth in Italy.
Source
Dynamoi royalty ledger
Method
Aggregated, anonymized RPM
Coverage
Standard coverage