Apple Music pays $10.04 per 1,000 paid streams (Dec 2025).
$10.04RPM
—RPM
Paid rates are -23.8% year-over-year, ranking 7 of 58 countries. The Europe regional average is $7.34 per 1,000 streams. 100% of streams are paid, which is +0% vs the global average. Short-term momentum is falling while the 12-month trend is rising.
Regional average: $7.34
Short and medium term growth indicators.
Latest Data
Dec 2025
vs previous month
vs previous quarter
vs previous year
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100%
Paid Share
+0% vs global average
6 streaming platforms operate in Netherlands. Apple Music ranks #2 of 3 for paid streams at $10.04 per 1,000 (-23.8% year-over-year).
| Service | Paid RPM | Free RPM | YoY |
|---|---|---|---|
| YouTube (Music & Art Tracks) | $18.71 | — | +13.2% |
| Apple MusicViewing | $10.04 | — | -23.8% |
| YouTube (Content ID) | — | $6.46 | — |
| Spotify | $4.90 | $1.07 | -29.1% |
| Meta | — | $0.05 | — |
| TikTok | — | $0.01 | — |
The Europe average is $7.34 per 1,000 paid streams across 23 countries. Netherlands is 37% above the regional average. Rates are -23.8% year-over-year. Peers in this region range from $8.44 to $12.12 per 1,000 streams.
| Country | Paid RPM | Rank | YoY |
|---|---|---|---|
NetherlandsViewing | $10.04 | #7 | -23.8% |
| Ireland | $10.51 | #6 | -10.6% |
| United Kingdom | $10.52 | #5 | -9.5% |
| Belgium | $8.63 | #8 | +27% |
| Italy | $8.44 | #10 | — |
| Denmark | $11.89 | #4 | — |
| Norway | $12.12 | #3 | — |
Region: Europe
RPM peaked at $12.76 in Sep 2025 and currently sits at $8.34. The 12-month rolling average is $10.05.
Netherlands ranks #7 of 58 for paid streams. The 12-month rolling average is $10.05. Volatility is 15% relative to the mean.
Tier gap
Not enough data to compare tiers yet.
12-month rolling average
Country rank
Volatility
Paid: $0.010043 per stream.
Paid RPM is -23.8% year-over-year and currently Falling.
Paid RPM in Netherlands is $10.04, vs a regional average of $7.34.
Paid share is 100%, free share is 0%. Paid share is +0% vs the global average.
Latest statement period is December 2025. Time series coverage shown on this page spans Jan 2024 – Dec 2025.
Confidence is Low confidence. Momentum is Falling (MoM -30.7%, QoQ -34.6%) while the 12-month trend is Rising.
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Source Streaming royalties RPM dataset (first-party)·Data license·Benchmarks computed from first-party distribution statements, shown in USD.
