Canonical dataset
YouTube AdSense RPM
YouTube AdSense RPM benchmarks span 74 published markets through 2026-10-21.
Cite: Dynamoi. YouTube AdSense RPM. Updated 2026-10-21. dynamoi.com/data/youtube-adsense-rpm
Primary metric
$1.14
The highest published creator RPMs are in Australia, Denmark, and Norway. A typical published market sits near $1.12 RPM, so the top market is 6.3x higher than the middle of the dataset.
RPM Distribution
$0-$1
$1-$2
$2-$4
$4-$6
$6+
RPM vs Playback CPM
HIGHER CPM
HIGHER RPM
🇦🇺 AustraliaRPM$7.08Playback CPM$15.28🇩🇰 DenmarkRPM$6.60Playback CPM$16.25🇳🇴 NorwayRPM$6.35Playback CPM$13.66🇮🇸 IcelandRPM$5.78Playback CPM$9.91🇱🇺 LuxembourgRPM$5.26Playback CPM$4.11🇺🇸 United StatesRPM$5.12Playback CPM$12.45🇨🇦 CanadaRPM$5.04Playback CPM$10.70🇳🇿 New ZealandRPM$4.72Playback CPM$9.24🇬🇧 United KingdomRPM$4.65Playback CPM$11.55🇸🇬 SingaporeRPM$4.50Playback CPM$6.81🇨🇭 SwitzerlandRPM$4.42Playback CPM$11.09🇫🇮 FinlandRPM$4.27Playback CPM$9.81🇮🇪 IrelandRPM$4.00Playback CPM$6.91🇭🇰 Hong Kong SAR ChinaRPM$3.63Playback CPM$5.23🇧🇪 BelgiumRPM$3.51Playback CPM$7.67🇳🇱 NetherlandsRPM$3.39Playback CPM$10.73🇰🇾 Cayman IslandsRPM$3.05Playback CPM$2.17🇮🇱 IsraelRPM$3.01Playback CPM$5.10🇸🇪 SwedenRPM$2.91Playback CPM$9.63🇲🇹 MaltaRPM$2.62Playback CPM$2.79🇯🇵 JapanRPM$2.60Playback CPM$5.60🇦🇹 AustriaRPM$2.57Playback CPM$8.40🇦🇪 United Arab EmiratesRPM$2.32Playback CPM$4.47🇰🇷 South KoreaRPM$2.22Playback CPM$5.62🇨🇾 CyprusRPM$2.04Playback CPM$2.56🇹🇼 TaiwanRPM$1.92Playback CPM$3.84🇬🇷 GreeceRPM$1.70Playback CPM$3.69🇭🇷 CroatiaRPM$1.61Playback CPM$2.75🇪🇸 SpainRPM$1.49Playback CPM$5.07🇬🇺 GuamRPM$1.47Playback CPM$2.38🇮🇹 ItalyRPM$1.46Playback CPM$5.91🇪🇪 EstoniaRPM$1.41Playback CPM$4.89🇨🇿 CzechiaRPM$1.40Playback CPM$7.25🇩🇪 GermanyRPM$1.37Playback CPM$8.95🇫🇷 FranceRPM$1.33Playback CPM$6.99🇲🇵 Northern Mariana IslandsRPM$1.21Playback CPM$1.81🇹🇨 Turks & Caicos IslandsRPM$1.17Playback CPM$1.09🇭🇺 HungaryRPM$1.06Playback CPM$4.78🇸🇮 SloveniaRPM$1.03Playback CPM$3.16🇲🇾 MalaysiaRPM$0.97Playback CPM$1.57🇶🇦 QatarRPM$0.86Playback CPM$2.01🇰🇼 KuwaitRPM$0.83Playback CPM$1.54🇸🇰 SlovakiaRPM$0.79Playback CPM$4.87🇵🇷 Puerto RicoRPM$0.78Playback CPM$1.77🇸🇦 Saudi ArabiaRPM$0.75Playback CPM$1.89🇷🇴 RomaniaRPM$0.72Playback CPM$4.49🇵🇭 PhilippinesRPM$0.67Playback CPM$1.40🇨🇱 ChileRPM$0.55Playback CPM$1.47🇵🇦 PanamaRPM$0.46Playback CPM$1.04🇧🇭 BahrainRPM$0.45Playback CPM$1.22🇬🇵 GuadeloupeRPM$0.44Playback CPM$1.11🇹🇭 ThailandRPM$0.37Playback CPM$1.53🇬🇹 GuatemalaRPM$0.37Playback CPM$1.65🇧🇬 BulgariaRPM$0.37Playback CPM$1.94🇴🇲 OmanRPM$0.37Playback CPM$1.35🇷🇸 SerbiaRPM$0.34Playback CPM$2.05🇱🇻 LatviaRPM$0.32Playback CPM$2.96🇵🇬 Papua New GuineaRPM$0.30Playback CPM$0.67🇵🇪 PeruRPM$0.29Playback CPM$1.44🇲🇽 MexicoRPM$0.27Playback CPM$1.98🇺🇾 UruguayRPM$0.24Playback CPM$1.03🇨🇴 ColombiaRPM$0.24Playback CPM$1.29🇱🇧 LebanonRPM$0.21Playback CPM$0.71🇧🇦 Bosnia & HerzegovinaRPM$0.21Playback CPM$0.99🇩🇴 Dominican RepublicRPM$0.19Playback CPM$0.84🇯🇴 JordanRPM$0.19Playback CPM$0.70🇻🇳 VietnamRPM$0.18Playback CPM$1.14🇹🇷 TürkiyeRPM$0.18Playback CPM$1.32🇦🇷 ArgentinaRPM$0.17Playback CPM$1.22🇬🇪 GeorgiaRPM$0.14Playback CPM$1.08🇮🇩 IndonesiaRPM$0.14Playback CPM$1.04🇸🇻 El SalvadorRPM$0.13Playback CPM$1.32🇦🇲 ArmeniaRPM$0.11Playback CPM$1.00🇭🇳 HondurasRPM$0.10Playback CPM$0.88Yield Profile
Creator RPM
$1.14
Playback CPM
$2.53
RPM / CPM
45.17%
Engagement
14.4
Watch time
11.4
Regional RPM Bands
| Region | Top published | Median RPM | Range | Coverage |
|---|---|---|---|---|
North America | 🇺🇸 United States | $5.08 | $5.04-$5.12 | 2 markets |
Europe | 🇩🇰 Denmark | $2.31 | $0.11-$6.60 | 26 markets |
Asia Pacific | 🇦🇺 Australia | $1.47 | $0.14-$7.08 | 15 markets |
Middle East & Africa | 🇮🇱 Israel | $0.75 | $0.19-$3.01 | 9 markets |
Other markets | 🇪🇪 Estonia | $0.44 | $0.17-$1.41 | 11 markets |
Latin America | 🇰🇾 Cayman Islands | $0.27 | $0.10-$3.05 | 11 markets |
Top YouTube RPM Markets
| # | Market | RPM | Playback CPM |
|---|---|---|---|
| 01 | 🇦🇺 Australia | $7.08 | $15.28 |
| 02 | 🇩🇰 Denmark | $6.60 | $16.25 |
| 03 | 🇳🇴 Norway | $6.35 | $13.66 |
| 04 | 🇮🇸 Iceland | $5.78 | $9.91 |
| 05 | 🇺🇸 United States | $5.12 | $12.45 |
| 06 | 🇨🇦 Canada | $5.04 | $10.70 |
| 07 | 🇳🇿 New Zealand | $4.72 | $9.24 |
| 08 | 🇬🇧 United Kingdom | $4.65 | $11.55 |
| 09 | 🇸🇬 Singapore | $4.50 | $6.81 |
| 10 | 🇨🇭 Switzerland | $4.42 | $11.09 |
| 11 | 🇫🇮 Finland | $4.27 | $9.81 |
| 12 | 🇮🇪 Ireland | $4.00 | $6.91 |
Method
Aggregated, anonymized rates
Variables
Country, Creator-side RPM
Frequency
Monthly
Frequently asked questions
What is RPM on YouTube?
RPM (Revenue Per Mille) is how much a creator earns per 1,000 video views after YouTube's revenue share. It differs from CPM, which reflects advertiser spend before the platform cut. Dynamoi tracks creator-side RPM across all published markets.
Which country has the highest YouTube RPM?
Based on Dynamoi's first-party data through 2026-10-21, the highest published creator RPMs are concentrated in Northern Europe — Denmark, Switzerland, and Finland consistently lead. The top market RPM is several times the global median.
How is RPM different from CPM on YouTube?
Playback-based CPM measures advertiser spend per 1,000 monetized playbacks. Creator RPM is the portion of that spend paid to creators — typically around 55% of ad revenue after YouTube's share. This page publishes both metrics by country.
Does country affect my YouTube RPM?
Yes, significantly. The gap between the highest and lowest published markets is more than 10× — North American and Northern European audiences earn much higher RPM than emerging markets. Dynamoi's table shows the per-country breakdown.
How does Dynamoi collect YouTube RPM data?
Dynamoi aggregates creator-side revenue and playback data from connected YouTube Analytics accounts. Results are anonymized and normalized to RPM and playback CPM per 1,000 views, updated regularly as new statements arrive.
How many countries does this YouTube RPM dataset cover?
The dataset currently covers 74 published markets, updated through 2026-10-21. Coverage expands as additional channels connect and meet the minimum reporting threshold.