YouTube AdSense RPM / United States

United States YouTube RPM (2026): $5.54 average

YouTube AdSense in United States is a upper-tier published RPM market at $5.54 per 1k views through 2026-09-11. That is 5.6x the published-market median of $1.00. The top published market is Denmark at $7.90, putting United States 30% below the current high. Playback CPM is $12.96, or 234.1% of creator RPM. The recent 12-point average is $4.45, with the latest RPM 24% above that short-window average.

YouTube RPM by country: compare all 84 markets

YouTube RPM

$5.54

RPM, USD per 1k views

Rank

10 of 84

Playback CPM

$12.96

Through

2026-09-11

Creator RPM

$5.54

Estimated creator revenue per 1,000 YouTube views.

Playback CPM

$12.96

Advertiser demand before the creator-side RPM split.

Market rank

10 of 84

Compare this market against the full published country dataset.

Market Signal

United States, Research, planning, citation

vs. global RPM

4.4x

vs. median market

5.6x

CPM / RPM

234.1%

Latest vs. 12pt avg

24% above

Market band

Upper Tier

10 of 84

Lower yield Top market

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RPM / CPM Trend

Recent 12-point window

Sep 11

$2.57

$8.78

Sep 10

$4.53

$14.03

Sep 9

$5.30

$14.89

Sep 8

$5.67

$14.88

Sep 7

$4.20

$13.11

Sep 6

$4.03

$11.35

Sep 5

$4.03

$11.98

Sep 4

$4.24

$12.06

Sep 3

$4.76

$13.12

Sep 2

$4.59

$12.29

Sep 1

$5.19

$13.39

Aug 31

$4.30

$11.98

RPM Playback CPM

Engagement Yield

Subs / 1k

0.19

Likes / 1k

11.37

Comments / 1k

0.55

Shares / 1k

0.56

Playlist adds / 1k

0.34

Similar Markets

Closest published RPMs

🇨🇦 Canada

$5.57

+1% vs. United States

🇬🇧 United Kingdom

$5.58

+1% vs. United States

🇫🇮 Finland

$5.68

+3% vs. United States

🇳🇿 New Zealand

$5.19

-6% vs. United States

🇨🇭 Switzerland

$5.95

+7% vs. United States

Market Ladder

RPM, USD per 1k views

#	Market	RPM	vs. United States
01	Denmark	$7.90	+43%
02	Luxembourg	$7.67	+38%
03	Australia	$7.50	+35%
04	Norway	$7.10	+28%
05	Iceland	$6.41	+16%
06	Switzerland	$5.95	+7%
07	Finland	$5.68	+3%
08	United Kingdom	$5.58	+1%
09	Canada	$5.57	+1%
10	United States	$5.54	-
11	New Zealand	$5.19	-6%
12	Singapore	$4.98	-10%

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Source

YouTube Analytics

Method

Aggregated, anonymized RPM

Market

United States

Methodology License