YouTube AdSense RPM / United States

United States YouTube RPM (2026): $5.78 average

YouTube AdSense in United States is a upper-tier published RPM market at $5.78 per 1k views through 2026-09-01. That is 5.9x the published-market median of $0.98. The top published market is Denmark at $8.29, putting United States 30% below the current high. Playback CPM is $13.04, or 225.6% of creator RPM. The recent 12-point average is $0.72, with the latest RPM 703% above that short-window average.

YouTube RPM by country: compare all 86 markets

YouTube RPM

$5.78

RPM, USD per 1k views

Rank

9 of 86

Playback CPM

$13.04

Through

2026-09-01

Creator RPM

$5.78

Estimated creator revenue per 1,000 YouTube views.

Playback CPM

$13.04

Advertiser demand before the creator-side RPM split.

Market rank

9 of 86

Compare this market against the full published country dataset.

Market Signal

United States, Research, planning, citation

vs. global RPM

4.5x

vs. median market

5.9x

CPM / RPM

225.6%

Latest vs. 12pt avg

703% above

Market band

Upper Tier

9 of 86

Lower yield Top market

Dynamoi Powered YouTube Campaigns

Optimize YouTube growth for AdSense ROI.

Start YouTube Campaign Estimate music royalties

Trigger the Spotify Algorithm with Dynamoi

Start Free

RPM / CPM Trend

Recent 12-point window

Sep 1

$4.58

$77.54

Aug 31

$0.52

$12.96

Aug 30

$0.24

$7.05

Aug 29

$0.40

$7.86

Aug 28

$0.31

$12.92

Aug 27

$0.43

$10.24

Aug 26

$0.59

$16.69

Aug 25

$0.34

$8.04

Aug 24

$0.26

$8.85

Aug 23

$0.37

$10.00

Aug 22

$0.36

$10.56

Aug 21

$0.24

$8.77

RPM Playback CPM

Engagement Yield

Subs / 1k

0.18

Likes / 1k

11.62

Comments / 1k

0.58

Shares / 1k

0.64

Playlist adds / 1k

0.21

Similar Markets

Closest published RPMs

🇨🇦 Canada

$5.75

- vs. United States

🇬🇧 United Kingdom

$5.97

+3% vs. United States

🇫🇮 Finland

$6.08

+5% vs. United States

🇳🇿 New Zealand

$5.37

-7% vs. United States

🇨🇭 Switzerland

$6.31

+9% vs. United States

Market Ladder

RPM, USD per 1k views

#	Market	RPM	vs. United States
01	Denmark	$8.29	+43%
02	Australia	$7.93	+37%
03	Luxembourg	$7.50	+30%
04	Norway	$7.38	+28%
05	Iceland	$6.48	+12%
06	Switzerland	$6.31	+9%
07	Finland	$6.08	+5%
08	United Kingdom	$5.97	+3%
09	United States	$5.78	-
10	Canada	$5.75	-
11	New Zealand	$5.37	-7%
12	Singapore	$5.16	-11%

Dynamoi Powered YouTube Campaigns

Optimize YouTube growth for AdSense ROI.

Target

Markets

Optimize

Signals

Grow

Revenue

Start YouTube Campaign

Source

YouTube Analytics

Method

Aggregated, anonymized RPM

Market

United States

Methodology License