Spotify / United States
Spotify Royalty Rates: United States
Spotify in United States benchmarks at $4.61 RPM for the paid streaming tier through May 2026. In United States's platform ladder, that sits 7 of 17 alongside comparable rows from Peloton and YouTube (Music & Art Tracks). It is 23% above the local published median of $3.75. The local high is Peloton at $47.27, leaving a 90% below gap to the top row. The 12-month average is $4.60, with the latest reading -4.7% vs. 90 days prior. Paid is 1.4x the free/ad-supported RPM.
Paid - Streaming
$4.61
12-month average
$4.60
90-day movement
-4.7%
Market Profile
Service median
1.9x median
Service leader
38% below
Market percentile
82.35%
Paid / free
1.4x
Dynamoi Smart Campaigns
Turn royalty data into Spotify growth.
Benchmark Rows
| Tier | RPM |
|---|---|
| Free - Ad-supported | $3.28 |
| Paid - Streaming | $4.61 |
Tier Split
Paid - Streaming
$4.61
Free - Ad-supported
$3.28
Rate History
$4.71
$4.66
$4.80
$4.95
$4.93
$4.50
$4.54
$4.41
$4.47
$4.38
$4.44
$4.45
Market Ladder
| # | Platform | Tier | RPM | vs. Spotify |
|---|---|---|---|---|
| 01 | Peloton | Paid - Streaming | $47.27 | +926% |
| 02 | YouTube (Music & Art Tracks) | Paid - Streaming | $11.21 | +143% |
| 03 | TIDAL | Paid - Streaming | $9.03 | +96% |
| 04 | Amazon Music | Paid - Streaming | $8.86 | +92% |
| 05 | Apple Music | Paid - Streaming | $6.21 | +35% |
| 06 | MediaNet | Paid - Streaming | $5.72 | +24% |
| 07 | Spotify | Paid - Streaming | $4.61 | — |
| 08 | YouTube (Content ID) | Free - Ad-supported | $4.25 | -8% |
| 09 | Pandora | Paid - Streaming | $3.75 | -19% |
| 10 | Spotify | Free - Ad-supported | $3.28 | — |
| 11 | Amazon Music | Free - Ad-supported | $2.92 | -37% |
| 12 | Pandora | Free - Ad-supported | $2.60 | -44% |
Top Spotify Markets
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Plan Spotify growth in United States.
Source
Dynamoi royalty ledger
Method
Aggregated, anonymized RPM
Coverage
High coverage