YouTube (Music & Art Tracks) / United States
YouTube (Music & Art Tracks) Royalty Rates: United States
YouTube (Music & Art Tracks) in United States benchmarks at $11.21 RPM for the paid streaming tier through May 2026. In United States's platform ladder, that sits 2 of 17 alongside comparable rows from Peloton and TIDAL. It is 3.0x the local published median of $3.75. The local high is Peloton at $47.27, leaving a 76% below gap to the top row. The 12-month average is $11.09, with the latest reading -15.0% vs. 90 days prior. Paid is 4.5x the free/ad-supported RPM.
Paid - Streaming
$11.21
12-month average
$11.09
90-day movement
-15.0%
Market Profile
Service median
1.6x median
Service leader
52% below
Market percentile
80.00%
Paid / free
4.5x
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Benchmark Rows
| Tier | RPM |
|---|---|
| Free - Ad-supported | $2.50 |
| Paid - Streaming | $11.21 |
Tier Split
Paid - Streaming
$11.21
Free - Ad-supported
$2.50
Rate History
$10.96
$11.45
$10.55
$12.89
$13.72
$12.46
$13.15
$11.38
$4.77
$10.21
$10.77
$10.75
Market Ladder
| # | Platform | Tier | RPM | vs. YouTube (Music & Art Tracks) |
|---|---|---|---|---|
| 01 | Peloton | Paid - Streaming | $47.27 | +322% |
| 02 | YouTube (Music & Art Tracks) | Paid - Streaming | $11.21 | — |
| 03 | TIDAL | Paid - Streaming | $9.03 | -19% |
| 04 | Amazon Music | Paid - Streaming | $8.86 | -21% |
| 05 | Apple Music | Paid - Streaming | $6.21 | -45% |
| 06 | MediaNet | Paid - Streaming | $5.72 | -49% |
| 07 | Spotify | Paid - Streaming | $4.61 | -59% |
| 08 | YouTube (Content ID) | Free - Ad-supported | $4.25 | -62% |
| 09 | Pandora | Paid - Streaming | $3.75 | -67% |
| 10 | Spotify | Free - Ad-supported | $3.28 | -71% |
| 11 | Amazon Music | Free - Ad-supported | $2.92 | -74% |
| 12 | Pandora | Free - Ad-supported | $2.60 | -77% |
Top YouTube (Music & Art Tracks) Markets
View allCampaigns for music teams
Plan YouTube growth in United States.
Source
Dynamoi royalty ledger
Method
Aggregated, anonymized RPM
Coverage
High coverage