YouTube (Music & Art Tracks) / United States
YouTube (Music & Art Tracks) Royalty Rates: United States
YouTube (Music & Art Tracks) in United States benchmarks at $11.12 RPM for the paid streaming tier through Mar 2026. In United States's platform ladder, that sits 4 of 19 alongside comparable rows from Peloton and Gabb Music. It is 2.6x the local published median of $4.21. The local high is Peloton at $46.22, leaving a 76% below gap to the top row. The 12-month average is $10.92, with the latest reading -15.4% vs. 90 days prior. Paid is 4.4x the free/ad-supported RPM.
Paid - Streaming
$11.12
RPM, USD per 1k streams
Rank
4 of 19
Tiers
2
Through
Mar 2026
12-month average
$10.92
90-day movement
-15.4%
Market Profile
YouTube (Music & Art Tracks) in United States
Service median
1.6x median
Service leader
51% below
Market percentile
79.17%
Paid / free
4.4x
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Turn royalty data into YouTube growth.
Benchmark Rows
| Tier | RPM |
|---|---|
| Free - Ad-supported | $2.50 |
| Paid - Streaming | $11.12 |
Tier Split
Paid - Streaming
9.82%
$11.12
Free - Ad-supported
90.18%
$2.50
Rate History
Mar 2026
$10.55
-2.34
Feb 2026
$12.89
-0.83
Jan 2026
$13.72
+1.26
Dec 2025
$12.46
-0.69
Nov 2025
$13.15
+1.77
Oct 2025
$11.38
+6.61
Sep 2025
$4.77
-5.44
Aug 2025
$10.21
-0.57
Jul 2025
$10.77
+0.02
Jun 2025
$10.75
+1.40
May 2025
$9.35
-1.69
Apr 2025
$11.04
-
Market Ladder
United States, USD per 1k
| # | Platform | Tier | RPM | vs. YouTube (Music & Art Tracks) |
|---|---|---|---|---|
| 01 | Peloton | Paid - Streaming | $46.22 | +316% |
| 02 | Gabb Music | Paid - Streaming | $24.87 | +124% |
| 03 | Qobuz | Paid - Streaming | $23.29 | +109% |
| 04 | YouTube (Music & Art Tracks) | Paid - Streaming | $11.12 | — |
| 05 | TIDAL | Paid - Streaming | $9.36 | -16% |
| 06 | Amazon Music | Paid - Streaming | $8.90 | -20% |
| 07 | Apple Music | Paid - Streaming | $6.17 | -45% |
| 08 | MediaNet | Paid - Streaming | $5.48 | -51% |
| 09 | Spotify | Paid - Streaming | $4.54 | -59% |
| 10 | YouTube (Content ID) | Free - Ad-supported | $4.21 | -62% |
| 11 | Pandora | Paid - Streaming | $3.73 | -66% |
| 12 | Spotify | Free - Ad-supported | $3.39 | -70% |
Top YouTube (Music & Art Tracks) Markets
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Plan YouTube growth in United States.
Signal
Algorithm
Launch
Smart Campaign
Build
Listener Growth
Source
Dynamoi royalty ledger
Method
Aggregated, anonymized RPM
Coverage
High coverage