Pandora / United States
Pandora Royalty Rates: United States
Pandora in United States benchmarks at $3.73 RPM for the paid streaming tier through Mar 2026. In United States's platform ladder, that sits 11 of 19 alongside comparable rows from Peloton and Gabb Music. It is 11% below the local published median of $4.21. The local high is Peloton at $46.22, leaving a 92% below gap to the top row. The 12-month average is $3.71, with the latest reading +1.0% vs. 90 days prior. Paid is 1.4x the free/ad-supported RPM.
Paid - Streaming
$3.73
12-month average
$3.71
90-day movement
+1.0%
Market Profile
Service median
1.0x median
Service leader
current high
Market percentile
-
Paid / free
1.4x
Dynamoi Smart Campaigns
Turn royalty data into Pandora growth.
Benchmark Rows
| Tier | RPM |
|---|---|
| Free - Ad-supported | $2.60 |
| Paid - Streaming | $3.73 |
Tier Split
Paid - Streaming
$3.73
Free - Ad-supported
$2.60
Rate History
$3.79
$3.94
$3.92
$3.76
$3.88
$3.77
$3.72
$3.57
$3.62
$3.55
$3.49
$3.51
Market Ladder
| # | Platform | Tier | RPM | vs. Pandora |
|---|---|---|---|---|
| 01 | Peloton | Paid - Streaming | $46.22 | +12x |
| 02 | Gabb Music | Paid - Streaming | $24.87 | +567% |
| 03 | Qobuz | Paid - Streaming | $23.29 | +525% |
| 04 | YouTube (Music & Art Tracks) | Paid - Streaming | $11.12 | +198% |
| 05 | TIDAL | Paid - Streaming | $9.36 | +151% |
| 06 | Amazon Music | Paid - Streaming | $8.90 | +139% |
| 07 | Apple Music | Paid - Streaming | $6.17 | +66% |
| 08 | MediaNet | Paid - Streaming | $5.48 | +47% |
| 09 | Spotify | Paid - Streaming | $4.54 | +22% |
| 10 | YouTube (Content ID) | Free - Ad-supported | $4.21 | +13% |
| 11 | Pandora | Paid - Streaming | $3.73 | — |
| 12 | Spotify | Free - Ad-supported | $3.39 | -9% |
Campaigns for music teams
Plan Pandora growth in United States.
Source
Dynamoi royalty ledger
Method
Aggregated, anonymized RPM
Coverage
High coverage