Pandora / United States
Pandora Royalty Rates: United States
Pandora in United States benchmarks at $3.75 RPM for the paid streaming tier through Jun 2026. In United States's platform ladder, that sits 11 of 18 alongside comparable rows from Peloton and Gabb Music. It is 10% below the local published median of $4.17. The local high is Peloton at $47.78, leaving a 92% below gap to the top row. The 12-month average is $3.74, with the latest reading -3.0% vs. 90 days prior. Paid is 1.4x the free/ad-supported RPM.
Paid - Streaming
$3.75
12-month average
$3.74
90-day movement
-3.0%
Market Profile
Service median
1.0x median
Service leader
current high
Market percentile
-
Paid / free
1.4x
Dynamoi Smart Campaigns
Turn royalty data into Pandora growth.
Benchmark Rows
| Tier | RPM |
|---|---|
| Free - Ad-supported | $2.60 |
| Paid - Streaming | $3.75 |
Tier Split
Paid - Streaming
$3.75
Free - Ad-supported
$2.60
Rate History
$3.68
$3.67
$3.61
$3.79
$3.94
$3.92
$3.76
$3.88
$3.77
$3.72
$3.57
$3.62
Market Ladder
| # | Platform | Tier | RPM | vs. Pandora |
|---|---|---|---|---|
| 01 | Peloton | Paid - Streaming | $47.78 | +13x |
| 02 | Gabb Music | Paid - Streaming | $24.04 | +540% |
| 03 | YouTube (Music & Art Tracks) | Paid - Streaming | $11.22 | +199% |
| 04 | Amazon Music | Paid - Streaming | $8.88 | +136% |
| 05 | TIDAL | Paid - Streaming | $8.83 | +135% |
| 06 | Apple Music | Paid - Streaming | $6.23 | +66% |
| 07 | MediaNet | Paid - Streaming | $5.75 | +53% |
| 08 | Spotify | Paid - Streaming | $4.64 | +24% |
| 09 | YouTube (Content ID) | Free - Ad-supported | $4.26 | +13% |
| 10 | YouTube (Music & Art Tracks) | Free - Ad-supported | $4.09 | +9% |
| 11 | Pandora | Paid - Streaming | $3.75 | — |
| 12 | Spotify | Free - Ad-supported | $3.24 | -14% |
Campaigns for music teams
Plan Pandora growth in United States.
Source
Dynamoi royalty ledger
Method
Aggregated, anonymized RPM
Coverage
High coverage