Pandora pays $3.70 per 1,000 paid streams and $2.60 per 1,000 free streams (Dec 2025).
$3.70RPM
$2.60RPM
Paid rates are -0.7% year-over-year, ranking 1 of 1 countries. The North America regional average is $3.70 per 1,000 streams. 100% of streams are paid, which is +0% vs the global average. Short-term momentum is stable while the 12-month trend is falling.
Regional average: $3.70
Short and medium term growth indicators.
Latest Data
Dec 2025
vs previous month
vs previous quarter
vs previous year
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100%
Paid Share
+0% vs global average
14 streaming platforms operate in United States. Pandora ranks #9 of 11 for paid streams at $3.70 per 1,000 (-0.7% year-over-year).
| Service | Paid RPM | Free RPM | YoY |
|---|---|---|---|
| Peloton | $45.03 | — | -2.9% |
| Gabb Music | $24.71 | — | -16.2% |
| YouTube (Music & Art Tracks) | $10.26 | $2.50 | +168.6% |
| TIDAL | $10.02 | — | +12.3% |
| Amazon Music | $9.05 | $3.00 | -7.6% |
| Apple Music | $6.20 | — | +2.4% |
| MediaNet | $5.53 | — | +52.7% |
| Spotify | $4.45 | $3.50 | +1.8% |
| YouTube (Content ID) | — | $4.21 | — |
| PandoraViewing | $3.70 | $2.60 | -0.7% |
| Deezer | $2.90 | — | -32.5% |
| Soundtrack Your Brand | $1.00 | — | -83.9% |
| Meta | — | $0.07 | — |
| TikTok | — | $0.02 | — |
Regional peers give context for whether this country is above or below the typical range for this service.
Regional peer comparisons are not available for this market yet.
Region: North America
RPM peaked at $4.08 in Apr 2024 and currently sits at $3.76. The 12-month rolling average is $3.70.
United States ranks #1 of 1 for paid streams. The 12-month rolling average is $3.70. Volatility is 4% relative to the mean.
Tier gap
Paid leads by $1.10 RPM (42.5% vs Free)
12-month rolling average
Country rank
Volatility
Paid: $0.003705 per stream. Free: $0.0026 per stream.
Paid RPM is -0.7% year-over-year and currently Stable.
Paid RPM in United States is $3.70, vs a regional average of $3.70.
Paid share is 100%, free share is 0%. Paid share is +0% vs the global average.
Latest statement period is December 2025. Time series coverage shown on this page spans Jan 2024 – Dec 2025.
Confidence is High confidence. Momentum is Stable (MoM -3.2%, QoQ +1%) while the 12-month trend is Falling.
Dynamoi runs automated marketing campaigns across Meta, Google, and TikTok to grow your streams on Spotify, Apple Music, and 150+ platforms. Distribution and publishing administration included.
Source Streaming royalties RPM dataset (first-party)·Data license·Benchmarks computed from first-party distribution statements, shown in USD.
