YouTube (Content ID) / United States
YouTube (Content ID) Royalty Rates: United States
YouTube (Content ID) in United States benchmarks at $4.26 RPM for the free ad-supported tier through Jun 2026.
Free - Ad-supported
$4.26
In United States's platform ladder, that sits 9 of 18 alongside comparable rows from Peloton and Gabb Music. It is 2% above the local published median of $4.17. The local high is Peloton at $47.78, leaving a 91% below gap to the top row. The 12-month average is $6.41.
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12-month average
$6.41
Market Profile
Service median
2.0x median
Service leader
61% below
Market percentile
77.08%
Benchmark Rows
| Tier | RPM |
|---|---|
| Free - Ad-supported | $4.26 |
Rate History
$8.74
$9.24
$10.98
$7.22
$4.33
$5.47
$6.35
$8.32
$9.88
$0.34
$5.20
$3.14
Market Ladder
| # | Platform | Tier | RPM | vs. YouTube (Content ID) |
|---|---|---|---|---|
| 01 | Peloton | Paid - Streaming | $47.78 | +11x |
| 02 | Gabb Music | Paid - Streaming | $24.04 | +465% |
| 03 | YouTube (Music & Art Tracks) | Paid - Streaming | $11.22 | +164% |
| 04 | Amazon Music | Paid - Streaming | $8.88 | +109% |
| 05 | TIDAL | Paid - Streaming | $8.83 | +108% |
| 06 | Apple Music | Paid - Streaming | $6.23 | +46% |
| 07 | MediaNet | Paid - Streaming | $5.75 | +35% |
| 08 | Spotify | Paid - Streaming | $4.64 | +9% |
| 09 | YouTube (Content ID) | Free - Ad-supported | $4.26 | — |
| 10 | YouTube (Music & Art Tracks) | Free - Ad-supported | $4.09 | -4% |
| 11 | Pandora | Paid - Streaming | $3.75 | -12% |
| 12 | Spotify | Free - Ad-supported | $3.24 | -24% |
Top YouTube (Content ID) Markets
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Dynamoi royalty ledger
Method
Aggregated, anonymized RPM
Coverage
High coverage