YouTube (Content ID) / United States
YouTube (Content ID) Royalty Rates: United States
YouTube (Content ID) in United States benchmarks at $4.25 RPM for the free ad-supported tier through May 2026. In United States's platform ladder, that sits 8 of 17 alongside comparable rows from Peloton and YouTube (Music & Art Tracks). It is 14% above the local published median of $3.75. The local high is Peloton at $47.27, leaving a 91% below gap to the top row. The 12-month average is $6.21, with the latest reading +113.6% vs. 90 days prior.
Free - Ad-supported
$4.25
12-month average
$6.21
90-day movement
+113.6%
Market Profile
Service median
2.0x median
Service leader
62% below
Market percentile
79.17%
Dynamoi Smart Campaigns
Turn royalty data into YouTube growth.
Benchmark Rows
| Tier | RPM |
|---|---|
| Free - Ad-supported | $4.25 |
Rate History
$9.24
$10.98
$7.22
$4.33
$5.47
$6.35
$8.32
$9.88
$0.34
$5.20
$3.14
$4.08
Market Ladder
| # | Platform | Tier | RPM | vs. YouTube (Content ID) |
|---|---|---|---|---|
| 01 | Peloton | Paid - Streaming | $47.27 | +11x |
| 02 | YouTube (Music & Art Tracks) | Paid - Streaming | $11.21 | +163% |
| 03 | TIDAL | Paid - Streaming | $9.03 | +112% |
| 04 | Amazon Music | Paid - Streaming | $8.86 | +108% |
| 05 | Apple Music | Paid - Streaming | $6.21 | +46% |
| 06 | MediaNet | Paid - Streaming | $5.72 | +34% |
| 07 | Spotify | Paid - Streaming | $4.61 | +8% |
| 08 | YouTube (Content ID) | Free - Ad-supported | $4.25 | — |
| 09 | Pandora | Paid - Streaming | $3.75 | -12% |
| 10 | Spotify | Free - Ad-supported | $3.28 | -23% |
| 11 | Amazon Music | Free - Ad-supported | $2.92 | -31% |
| 12 | Pandora | Free - Ad-supported | $2.60 | -39% |
Top YouTube (Content ID) Markets
View allCampaigns for music teams
Plan YouTube growth in United States.
Source
Dynamoi royalty ledger
Method
Aggregated, anonymized RPM
Coverage
High coverage