YouTube (Content ID) / United States
YouTube (Content ID) Royalty Rates: United States
YouTube (Content ID) in United States benchmarks at $4.21 RPM for the free ad-supported tier through Mar 2026. In United States's platform ladder, that sits 10 of 19 alongside comparable rows from Peloton and Gabb Music. It is 0% above the local published median of $4.21. The local high is Peloton at $46.22, leaving a 91% below gap to the top row. The 12-month average is $5.27, with the latest reading +13.6% vs. 90 days prior.
Free - Ad-supported
$4.21
12-month average
$5.27
90-day movement
+13.6%
Market Profile
Service median
2.0x median
Service leader
63% below
Market percentile
79.17%
Dynamoi Smart Campaigns
Turn royalty data into YouTube growth.
Benchmark Rows
| Tier | RPM |
|---|---|
| Free - Ad-supported | $4.21 |
Rate History
$7.22
$4.33
$5.47
$6.35
$8.32
$9.88
$0.34
$5.20
$3.14
$4.08
$3.36
$5.50
Market Ladder
| # | Platform | Tier | RPM | vs. YouTube (Content ID) |
|---|---|---|---|---|
| 01 | Peloton | Paid - Streaming | $46.22 | +998% |
| 02 | Gabb Music | Paid - Streaming | $24.87 | +491% |
| 03 | Qobuz | Paid - Streaming | $23.29 | +453% |
| 04 | YouTube (Music & Art Tracks) | Paid - Streaming | $11.12 | +164% |
| 05 | TIDAL | Paid - Streaming | $9.36 | +122% |
| 06 | Amazon Music | Paid - Streaming | $8.90 | +112% |
| 07 | Apple Music | Paid - Streaming | $6.17 | +47% |
| 08 | MediaNet | Paid - Streaming | $5.48 | +30% |
| 09 | Spotify | Paid - Streaming | $4.54 | +8% |
| 10 | YouTube (Content ID) | Free - Ad-supported | $4.21 | — |
| 11 | Pandora | Paid - Streaming | $3.73 | -11% |
| 12 | Spotify | Free - Ad-supported | $3.39 | -19% |
Top YouTube (Content ID) Markets
View allCampaigns for music teams
Plan YouTube growth in United States.
Source
Dynamoi royalty ledger
Method
Aggregated, anonymized RPM
Coverage
High coverage