Key Spotify Editorial Playlists by Genre | Dynamoi
List•
Updated
Key Spotify Editorial Playlists by Genre
Major editorial playlists organized by genre. Playlist characteristics, approximate follower counts, and what each playlist looks for.
Spotify operates thousands of editorial playlists across genres and regions. This reference covers major playlists by genre to help you understand the landscape and target your pitches effectively.
Note: Follower counts fluctuate. Figures are approximate as of late 2025.
Cross-Genre Flagships
These playlists span multiple genres and have massive reach:
Playlist
Followers
Focus
Today's Top Hits
35M+
Biggest songs across all genres
New Music Friday
5M+
New releases, all genres (many regional variants)
Viral Hits
3M+
Songs gaining rapid traction
Fresh Finds
1M+
Emerging artists across genres
Today's Top Hits is essentially reserved for major label priorities and viral sensations. Independent artists rarely land here without exceptional circumstances.
New Music Friday operates globally with regional variants (US, UK, Germany, Brazil, etc.). Regional versions are more accessible than the US flagship.
Pop
R&B and Soul
Playlist
Followers
Focus
Are & Be
4M+
Contemporary R&B
R&B Rising
1M+
Emerging R&B
Neo Soul
800K+
Alternative and neo-soul
Chill R&B
2M+
Laid-back R&B
Fresh Finds: R&B
100K+
New R&B talent
Are & Be is competitive but more accessible than cross-genre flagships for R&B-focused artists.
Latin
Playlist
Followers
Focus
Viva Latino
15M+
Latin music flagship
Baila Reggaeton
10M+
Reggaeton focus
List•
Updated
Key Spotify Editorial Playlists by Genre
Major editorial playlists organized by genre. Playlist characteristics, approximate follower counts, and what each playlist looks for.
Spotify operates thousands of editorial playlists across genres and regions. This reference covers major playlists by genre to help you understand the landscape and target your pitches effectively.
Note: Follower counts fluctuate. Figures are approximate as of late 2025.
Cross-Genre Flagships
These playlists span multiple genres and have massive reach:
Playlist
Followers
Focus
Today's Top Hits
35M+
Biggest songs across all genres
New Music Friday
5M+
New releases, all genres (many regional variants)
Viral Hits
3M+
Songs gaining rapid traction
Fresh Finds
1M+
Emerging artists across genres
Today's Top Hits is essentially reserved for major label priorities and viral sensations. Independent artists rarely land here without exceptional circumstances.
New Music Friday operates globally with regional variants (US, UK, Germany, Brazil, etc.). Regional versions are more accessible than the US flagship.
Pop
R&B and Soul
Playlist
Followers
Focus
Are & Be
4M+
Contemporary R&B
R&B Rising
1M+
Emerging R&B
Neo Soul
800K+
Alternative and neo-soul
Chill R&B
2M+
Laid-back R&B
Fresh Finds: R&B
100K+
New R&B talent
Are & Be is competitive but more accessible than cross-genre flagships for R&B-focused artists.
Latin
Playlist
Followers
Focus
Viva Latino
15M+
Latin music flagship
Baila Reggaeton
10M+
Reggaeton focus
Playlist
Followers
Focus
Pop Rising
3M+
Emerging pop artists and tracks
Mood Booster
8M+
Feel-good, upbeat pop
Chill Hits
5M+
Laid-back pop
Teen Beats
3M+
Youth-focused pop
Happy Pop
2M+
Positive, bright pop
Pop Rising is the primary editorial gateway for pop artists without major backing. Strong commercial production and hooks required.
Hip-Hop and Rap
Playlist
Followers
Focus
RapCaviar
15M+
Premier hip-hop playlist
Most Necessary
5M+
Hard-hitting rap
Get Turnt
4M+
Party and hype rap
Feelin' Myself
3M+
Confidence anthems
Northern Bars
500K+
UK rap scene
RapCaviar is highly competitive and label-heavy. Most Necessary and regional playlists like Northern Bars are more accessible for independents.
Indie and Alternative
Playlist
Followers
Focus
Lorem
1M+
Alternative and experimental
Pollen
2M+
Forward-thinking pop-adjacent indie
Indie Pop
3M+
Accessible indie sound
All New Indie
700K+
New indie releases
Fresh Finds: Indie
200K+
Emerging indie artists
Lorem and Pollen represent editorial taste-making for indie and alternative. These playlists help artists build credibility with industry and press.
Electronic and Dance
Playlist
Followers
Focus
mint
5M+
Dance and electronic flagship
Dance Rising
1M+
Emerging electronic
Bass Arcade
1M+
Bass music and dubstep
Altar
500K+
Underground techno and house
Front Left
400K+
Electronic pop crossover
mint is the electronic flagship. Altar and genre-specific lists (techno, house, drum & bass) serve more niche audiences.
La Reina
3M+
Latin music by women
Trap Land
2M+
Latin trap
Dale Reggaeton
2M+
Reggaeton classics and new
Latin editorial is robust and well-resourced. Regional and genre-specific Latin playlists can be highly accessible for appropriate content.
Country
Playlist
Followers
Focus
Hot Country
7M+
Country flagship
New Boots
1M+
Emerging country artists
Wild Country
500K+
Country rock crossover
Country Coffeehouse
500K+
Acoustic country
Country editorial is Nashville-connected. Independent artists outside the Nashville ecosystem may find access challenging but not impossible.
Rock
Playlist
Followers
Focus
Rock This
5M+
Rock flagship
All New Rock
1M+
New rock releases
Rock Classics
8M+
Catalog rock
Kickass Metal
3M+
Heavy metal and hard rock
Punk Essentials
1M+
Punk and hardcore
Rock editorial has declined in priority compared to streaming-dominant genres. All New Rock and subgenre playlists remain active.
Mood and Activity
Playlist
Followers
Focus
Deep Focus
5M+
Concentration music
Peaceful Piano
6M+
Instrumental piano
Chill Vibes
4M+
General chill
Beast Mode
8M+
Workout intensity
Sleep
7M+
Ambient sleep music
Mood playlists value utility over artist profile. Strong sonic fit matters more than marketing plans. Instrumental and ambient artists often find success here.
Regional Considerations
Most genres have regional editorial variants:
New Music Friday UK vs. New Music Friday US
Rap UK vs. RapCaviar
Regional Latin playlists for specific markets
Regional playlists are often more accessible than global flagships. If your audience or sound has regional relevance, emphasize it in your pitch.
How to Use This List
Identify playlists that fit your sound - Not aspirational playlists, realistic ones
Listen to target playlists - Understand their aesthetic and curation style
Note follower counts - Larger playlists are more competitive
Consider regional variants - Global flagships aren't the only option
Research similar artists - Where are comparable tracks being playlisted?
Your pitch doesn't specify target playlists (editors decide), but understanding the landscape helps you craft pitches that speak to realistic opportunities.
Playlist
Followers
Focus
Pop Rising
3M+
Emerging pop artists and tracks
Mood Booster
8M+
Feel-good, upbeat pop
Chill Hits
5M+
Laid-back pop
Teen Beats
3M+
Youth-focused pop
Happy Pop
2M+
Positive, bright pop
Pop Rising is the primary editorial gateway for pop artists without major backing. Strong commercial production and hooks required.
Hip-Hop and Rap
Playlist
Followers
Focus
RapCaviar
15M+
Premier hip-hop playlist
Most Necessary
5M+
Hard-hitting rap
Get Turnt
4M+
Party and hype rap
Feelin' Myself
3M+
Confidence anthems
Northern Bars
500K+
UK rap scene
RapCaviar is highly competitive and label-heavy. Most Necessary and regional playlists like Northern Bars are more accessible for independents.
Indie and Alternative
Playlist
Followers
Focus
Lorem
1M+
Alternative and experimental
Pollen
2M+
Forward-thinking pop-adjacent indie
Indie Pop
3M+
Accessible indie sound
All New Indie
700K+
New indie releases
Fresh Finds: Indie
200K+
Emerging indie artists
Lorem and Pollen represent editorial taste-making for indie and alternative. These playlists help artists build credibility with industry and press.
Electronic and Dance
Playlist
Followers
Focus
mint
5M+
Dance and electronic flagship
Dance Rising
1M+
Emerging electronic
Bass Arcade
1M+
Bass music and dubstep
Altar
500K+
Underground techno and house
Front Left
400K+
Electronic pop crossover
mint is the electronic flagship. Altar and genre-specific lists (techno, house, drum & bass) serve more niche audiences.
La Reina
3M+
Latin music by women
Trap Land
2M+
Latin trap
Dale Reggaeton
2M+
Reggaeton classics and new
Latin editorial is robust and well-resourced. Regional and genre-specific Latin playlists can be highly accessible for appropriate content.
Country
Playlist
Followers
Focus
Hot Country
7M+
Country flagship
New Boots
1M+
Emerging country artists
Wild Country
500K+
Country rock crossover
Country Coffeehouse
500K+
Acoustic country
Country editorial is Nashville-connected. Independent artists outside the Nashville ecosystem may find access challenging but not impossible.
Rock
Playlist
Followers
Focus
Rock This
5M+
Rock flagship
All New Rock
1M+
New rock releases
Rock Classics
8M+
Catalog rock
Kickass Metal
3M+
Heavy metal and hard rock
Punk Essentials
1M+
Punk and hardcore
Rock editorial has declined in priority compared to streaming-dominant genres. All New Rock and subgenre playlists remain active.
Mood and Activity
Playlist
Followers
Focus
Deep Focus
5M+
Concentration music
Peaceful Piano
6M+
Instrumental piano
Chill Vibes
4M+
General chill
Beast Mode
8M+
Workout intensity
Sleep
7M+
Ambient sleep music
Mood playlists value utility over artist profile. Strong sonic fit matters more than marketing plans. Instrumental and ambient artists often find success here.
Regional Considerations
Most genres have regional editorial variants:
New Music Friday UK vs. New Music Friday US
Rap UK vs. RapCaviar
Regional Latin playlists for specific markets
Regional playlists are often more accessible than global flagships. If your audience or sound has regional relevance, emphasize it in your pitch.
How to Use This List
Identify playlists that fit your sound - Not aspirational playlists, realistic ones
Listen to target playlists - Understand their aesthetic and curation style
Note follower counts - Larger playlists are more competitive
Consider regional variants - Global flagships aren't the only option
Research similar artists - Where are comparable tracks being playlisted?
Your pitch doesn't specify target playlists (editors decide), but understanding the landscape helps you craft pitches that speak to realistic opportunities.