Vietnam leads Southeast Asia (excluding Singapore) for YouTube Art Track RPM. The rapidly growing digital economy and strong music culture make Vietnam increasingly valuable for distributed music.
Note This data is for music content only. RPM varies significantly by content category. Gaming, finance, and lifestyle channels have different benchmarks. These figures reflect performance for distributed music and music-focused YouTube channels.
Vietnamese YouTube RPM summary
| Revenue Stream | RPM | What It Measures |
|---|---|---|
| Art Tracks | $2.42 | Auto-generated videos from distributed music |
| Content ID | $0.28 | Claims on user-generated content |
Art Track and Content ID figures reflect what rights holders receive from distribution.
Source: Dynamoi first-party distribution data, aggregated and anonymized.
Art Track revenue (distributed music)
Vietnamese Art Track benchmarks
| Metric | Value |
|---|---|
| RPM | $2.42 per 1,000 streams |
| Tier | 2 (Moderate market) |
How Vietnam compares in Southeast Asia
| Country | Art Track RPM | vs. Vietnam |
|---|---|---|
| Singapore | $6.96 | +188% |
| Vietnam | $2.42 | baseline |
| Thailand | $2.36 | -2% |
| Malaysia | $2.12 | -12% |
| Indonesia | $1.92 | -21% |
| Philippines | $0.74 | -69% |
Vietnam leads the "big" Southeast Asian markets (excluding city-state Singapore) for Art Track RPM.
Content ID: The Vietnam gap
Vietnamese Content ID benchmarks
| Metric | Value |
|---|---|
| RPM | $0.28 per 1,000 streams |
| Tier | 3 (Developing market) |
Art Track vs. Content ID in Vietnam
Vietnam shows an unusually large gap:
| Revenue Type | Vietnam RPM | Ratio |
|---|---|---|
| Art Tracks | $2.42 | 8.6x |
| Content ID | $0.28 | 1.0x |
Art Tracks pay 8.6x more than Content ID in Vietnam. Focus on distributed music.
Strategic implications for musicians
For distributed artists
Vietnam is Southeast Asia's emerging leader:
- Art Track RPM ($2.42) leads the region's major markets
- Large population (100M) offers significant volume
- Rapidly growing digital economy
- Strong V-Pop scene and local music culture
Targeting recommendations
| Strategy | Recommendation |
|---|---|
| Paid promotion | ✅ Justified (best RPM in region) |
| Content ID registration | ⚠️ Low priority (weak returns) |
| Vietnamese content | ✅ Essential for local success |
| Southeast Asia anchor | ✅ Use Vietnam as regional leader |
About this data
All RPM figures are based on Dynamoi first-party distribution data, aggregated and anonymized across our catalog. Data reflects performance through late 2025.
Two distinct revenue streams:
- Art Tracks: From distributor royalty statements (what rights holders receive)
- Content ID: From distributor royalty statements (what rights holders receive)
Your actual RPM will vary based on specific content, audience demographics, and seasonal factors. These benchmarks represent aggregate performance for music content specifically.