Norway delivers the highest YouTube Art Track RPM in our data at $16.33 per thousand views, followed by Switzerland ($12.64) and the Netherlands ($12.32). The UK averages $9.35 and the US sits at $6.66. Content ID rates are consistently lower, with the global average at $0.95 compared to $4.40 for Art Tracks. These figures come from Dynamoi's first-party distribution data across 41 markets.
Global YouTube RPM averages (Dynamoi first-party data)
| Revenue Source | Avg Per-Stream Rate | Effective RPM |
|---|---|---|
| YouTube Art Tracks & Music Videos | $0.00440 | $4.40 |
| YouTube Content ID | $0.00095 | $0.95 |
Art Tracks are the auto-generated videos YouTube creates from your distributed audio. Content ID revenue comes from claims on user-generated content. Art Track RPM significantly outperforms Content ID because ads serve directly on your content rather than being split across videos where your music is a small portion.
Tier 1: High advertiser demand ($5+ RPM)
These 14 markets deliver the highest RPM and should be prioritized for paid YouTube promotion.
| Country | Art Tracks RPM | Content ID RPM |
|---|---|---|
| Norway | $16.33 | - |
| Switzerland | $12.64 | - |
| Netherlands | $12.32 | $4.95 |
| United Kingdom | $9.35 | $4.19 |
| Germany | $9.14 | $3.55 |
| New Zealand | $8.42 | - |
| Japan | $8.36 | $1.93 |
| South Korea | $6.91 | $0.41 |
| United States | $6.66 | $3.21 |
| Italy | $6.51 | $2.09 |
| Hong Kong | $6.33 | - |
| Singapore | $5.91 | - |
| Czech Republic | $5.44 | $1.88 |
| Australia | $5.24 | $5.03 |
Key insight: Norway ($16.33) and Switzerland ($12.64) lead all markets. The UK ($9.35) and Germany ($9.14) still outperform the US ($6.66) on Art Track RPM.
Tier 2: Moderate advertiser demand ($2-$4.99 RPM)
Solid markets for organic growth, though paid acquisition costs may not justify the RPM.
| Country | Art Tracks RPM | Content ID RPM |
|---|---|---|
| Canada | $3.67 | $4.70 |
| Spain | $3.40 | $1.33 |
| Poland | $3.37 | $1.53 |
| Taiwan | $3.31 | $1.53 |
| France | $3.26 | $1.86 |
| Brazil | $2.91 | $0.60 |
| Hungary | $2.85 | - |
| Mexico | $2.70 | $0.99 |
| South Africa | $2.68 | $1.00 |
| Romania | $2.43 | - |
| Peru | $2.10 | $1.26 |
| Vietnam | $2.06 | $0.24 |
| Ukraine | $2.03 | $1.02 |
| Thailand | $2.01 | $0.68 |
Tier 3: Developing markets (under $2 RPM)
High volume potential but low monetization. Best for organic catalog growth, not paid promotion.
| Country | Art Tracks RPM | Content ID RPM |
|---|---|---|
| Belgium | $1.92 | $1.94 |
| Malaysia | $1.80 | $0.75 |
| Indonesia | $1.63 | $0.11 |
| Colombia | $1.42 | $0.61 |
| Chile | $1.24 | $0.90 |
| India | $0.92 | $0.15 |
| Philippines | $0.63 | $0.25 |
| Argentina | $0.61 | $0.60 |
| Turkey | $0.59 | $0.33 |
| Nigeria | $0.27 | $1.04 |
| Kenya | - | $0.36 |
| Pakistan | - | $0.21 |
| Algeria | - | $0.07 |
Warning: India's Art Track RPM ($0.92) is 18x lower than Norway's ($16.33). Campaigns targeting cheap views from developing markets will destroy your effective RPM.
Art Tracks vs Content ID: The gap matters
The spread between Art Track and Content ID RPM varies dramatically by country. This affects your Content ID strategy.
| Country | Art Tracks | Content ID | Ratio |
|---|---|---|---|
| South Korea | $6.91 | $0.41 | 17x |
| Indonesia | $1.63 | $0.11 | 15x |
| India | $0.92 | $0.15 | 6x |
| Nigeria | $0.27 | $1.04 | 0.3x |
| Canada | $3.67 | $4.70 | 0.8x |
| Australia | $5.24 | $5.03 | 1.0x |
| United States | $6.66 | $3.21 | 2.1x |
In most markets, Art Tracks earn several times more than Content ID. But there are notable exceptions: in Canada, Content ID ($4.70) actually exceeds Art Tracks ($3.67). Australia shows near parity ($5.24 vs $5.03). And in Nigeria, Content ID ($1.04) is 3.9x higher than Art Tracks ($0.27).
Seasonal RPM patterns
RPM fluctuates throughout the year based on advertiser spending cycles. These patterns are consistent across all markets.
| Period | RPM Impact | Driver |
|---|---|---|
| January-February | -20 to -30% | Post-holiday budget reset |
| March-May | Baseline | Normal advertiser activity |
| June-August | -10 to -15% | Summer slowdown |
| September-October | +10 to +15% | Back-to-school, early holiday prep |
| November-December | +20 to +40% | Black Friday, Cyber Monday, holidays |
Q4 is the most valuable quarter for monetization. If possible, time major releases and promotion pushes for October-December.
How to use this data
- Prioritize Tier 1 Art Tracks: Norway, Switzerland, UK, and Germany Art Track views are worth 10-25x more than Tier 3 Content ID claims.
- Evaluate Content ID by market: In Canada and Australia, Content ID is comparable to or better than Art Tracks. In South Korea and Indonesia, Content ID is nearly worthless.
- Avoid cheap view traps: A campaign delivering 100k views from India at $0.92 RPM earns $92. The same budget targeting 20k UK views at $9.35 RPM earns $187.
- Track by geography: Use YouTube Studio's geography breakdown to identify your highest-RPM audiences and double down.
Data sources and methodology
All RPM figures on this page come from Dynamoi's first-party streaming data.
RPM is calculated as: (Total Revenue / Total Streams) * 1000
Your actual RPM will vary based on:
- Specific audience demographics within each country
- Video content and length
- Time of year and advertiser demand
- Channel history and audience engagement
- YouTube Premium penetration in your audience
For current benchmarks, compare against your own channel's 90-day rolling average in YouTube Studio and the Dynamoi benchmarks above.