Belgium presents an unusual pattern: Content ID RPM slightly exceeds Art Track RPM. This bilingual market (Dutch/French) shows moderate overall performance in the Tier 2 range.
Note This data is for music content only. RPM varies significantly by content category. Gaming, finance, and lifestyle channels have different benchmarks. These figures reflect performance for distributed music and music-focused YouTube channels.
Belgian YouTube RPM summary
| Revenue Stream | RPM | What It Measures |
|---|---|---|
| Art Tracks | $2.25 | Auto-generated videos from distributed music |
| Content ID | $2.29 | Claims on user-generated content |
Art Track and Content ID figures reflect what rights holders receive from distribution.
Source: Dynamoi first-party distribution data, aggregated and anonymized.
Art Track revenue (distributed music)
Belgian Art Track benchmarks
| Metric | Value |
|---|---|
| RPM | $2.25 per 1,000 streams |
| Tier | 2 (Moderate market) |
How Belgium compares globally
| Country | Art Track RPM | vs. Belgium |
|---|---|---|
| Netherlands | $14.49 | +544% |
| France | $3.84 | +71% |
| Belgium | $2.25 | baseline |
| Malaysia | $2.12 | -6% |
| Indonesia | $1.92 | -15% |
Belgium significantly underperforms neighboring Netherlands, despite geographic and cultural similarities.
Content ID revenue (UGC claims)
Belgian Content ID benchmarks
| Metric | Value |
|---|---|
| RPM | $2.29 per 1,000 streams |
| Tier | 2 (Moderate market) |
The Belgium anomaly: Content ID exceeds Art Tracks
Belgium shows unusual parity between revenue types:
| Revenue Type | Belgium RPM | Difference |
|---|---|---|
| Content ID | $2.29 | +2% |
| Art Tracks | $2.25 | baseline |
This is rare globally. Most markets show Art Tracks at 2-3x Content ID rates.
Strategic implications for musicians
For distributed artists
Belgium is part of broader regional strategies:
- Art Track RPM ($2.25) is moderate but below regional neighbors
- Bilingual market: Dutch (Flemish) and French audiences
- Small population (11.5M) limits standalone targeting
- Better as part of Benelux (Belgium, Netherlands, Luxembourg) strategy
Targeting recommendations
| Strategy | Recommendation |
|---|---|
| Paid promotion | ⚠️ Lower priority (moderate RPM) |
| Benelux bundle | ✅ Target with Netherlands, Luxembourg |
| French content | ✅ Reaches Wallonia and France |
| Dutch content | ✅ Reaches Flanders and Netherlands |
About this data
All RPM figures are based on Dynamoi first-party distribution data, aggregated and anonymized across our catalog. Data reflects performance through late 2025.
Two distinct revenue streams:
- Art Tracks: From distributor royalty statements (what rights holders receive)
- Content ID: From distributor royalty statements (what rights holders receive)
Your actual RPM will vary based on specific content, audience demographics, and seasonal factors. These benchmarks represent aggregate performance for music content specifically.