New Zealand punches above its weight in YouTube music monetization. Despite its small population, New Zealand delivers Tier 1 Art Track RPM that exceeds the United States and Japan.
Note This data is for music content only. RPM varies significantly by content category. Gaming, finance, and lifestyle channels have different benchmarks. These figures reflect performance for distributed music and music-focused YouTube channels.
New Zealand YouTube RPM summary
| Revenue Stream | RPM | What It Measures |
|---|---|---|
| Art Tracks | $9.91 | Auto-generated videos from distributed music |
Art Track figures reflect what rights holders receive from distribution.
Source: Dynamoi first-party distribution data, aggregated and anonymized.
Art Track revenue (distributed music)
When you distribute music through a service like DistroKid, TuneCore, or AWAL, YouTube automatically creates "Art Track" videos: the static image videos that appear on YouTube Music and in search results.
New Zealand Art Track benchmarks
| Metric | Value |
|---|---|
| RPM | $9.91 per 1,000 streams |
| Tier | 1 (Premium market) |
Why New Zealand performs well
New Zealand's strong RPM is driven by:
- High YouTube Music Premium adoption: Strong subscription culture
- Premium advertising market: High GDP per capita supports good CPMs
- English-speaking market: Benefits from global English-language advertising
Revenue composition
Art Track revenue in New Zealand is subscription-heavy:
| Source | Share |
|---|---|
| YouTube Music Premium | ~80% |
| Ad-supported streams | ~20% |
How New Zealand compares globally
| Country | Art Track RPM | vs. New Zealand |
|---|---|---|
| Norway | $19.21 | +94% |
| Netherlands | $14.49 | +46% |
| United Kingdom | $10.99 | +11% |
| Germany | $10.75 | +8% |
| New Zealand | $9.91 | baseline |
| Japan | $9.83 | -1% |
| United States | $7.83 | -21% |
| Australia | $6.16 | -38% |
New Zealand outperforms both the United States and neighboring Australia for Art Track RPM.
New Zealand vs. Australia
Despite geographic proximity, New Zealand and Australia show different patterns:
| Market | Art Track RPM | Population |
|---|---|---|
| New Zealand | $9.91 | 5.1M |
| Australia | $6.16 | 26M |
New Zealand delivers 61% higher RPM per stream than Australia, though Australia's larger population offers more volume potential.
Strategic implications for musicians
For distributed artists
New Zealand offers premium per-stream value:
- Art Track RPM ($9.91) is 27% higher than the US market
- Small population (5.1 million) limits total volume
- Best as bonus market rather than primary target
Targeting recommendations
| Strategy | Recommendation |
|---|---|
| Paid promotion | ⚠️ Limited (small population) |
| Organic growth | ✅ Valuable (any NZ streams are premium) |
| ANZ bundle | ✅ Target Australia and New Zealand together |
| YouTube Music optimization | ✅ Critical (Premium drives revenue) |
Seasonal patterns
New Zealand YouTube RPM follows Southern Hemisphere cycles:
| Period | RPM Impact | Driver |
|---|---|---|
| January-February | -15 to -25% | Summer holiday slowdown |
| March-May | Baseline | Back-to-normal activity |
| June-August | +5 to +10% | Winter, more indoor viewing |
| September-November | +10 to +15% | Spring advertising pickup |
| December | +15 to +30% | Holiday advertising |
About this data
All RPM figures are based on Dynamoi first-party distribution data, aggregated and anonymized across our catalog. Data reflects performance through late 2025.
Data source:
- Art Tracks: From distributor royalty statements (what rights holders receive)
Your actual RPM will vary based on specific content, audience demographics, and seasonal factors. These benchmarks represent aggregate performance for music content specifically.