Managing Campaigns

How to monitor campaigns, interpret statuses, and make safe changes.

How to monitor campaigns, interpret statuses, and make safe changes.

Use Campaign Management to monitor active campaigns, pause when needed, and review performance trends.

What to check

A campaign shows Learning when it is less than 7 days old and currently Active or Deploying. Expect daily variance during this period.

Prefer letting a campaign run for at least 7 days before judging it.
If you need to change creative or targeting, make 1 change at a time and give it time to stabilize.

Pause if:

When to pause and how to resume.

When a campaign is done and should be archived.

Use Campaign Management to monitor active campaigns, pause when needed, and review performance trends.

A campaign shows Learning when it is less than 7 days old and currently Active or Deploying. Expect daily variance during this period.

Prefer letting a campaign run for at least 7 days before judging it.
If you need to change creative or targeting, make 1 change at a time and give it time to stabilize.

Pause if:

When to pause and how to resume.

When a campaign is done and should be archived.