Pausing Campaigns

Pausing a campaign stops ad delivery and spend immediately. Historical analytics remain available, and the campaign can be resumed at any time.

How to Pause a Campaign

1. Open Campaign Management Go to Marketing and select Campaign Management from the sidebar.

2. Find the campaign Locate the campaign you want to pause in the list.

3. Pause the campaign Open the Actions menu on the campaign and select Pause campaign.

What Happens When Paused

Effect	Details
Spend stops	No budget is spent while paused
Results stop	No new views, saves, or clicks accumulate
Analytics preserved	All historical data remains accessible
Learning resets	If resumed, the campaign may need to re-enter a learning period

Note When you resume a paused campaign, delivery may take a few hours to ramp back up. The ad platform needs time to re-optimize targeting.

How to Resume a Campaign

1. Open Campaign Management Go to Marketing and select Campaign Management.

2. Find the paused campaign Use the status filter to show Paused campaigns if needed.

3. Resume the campaign Open the Actions menu on the campaign and select Resume campaign.

Resume campaign is only available for campaigns you paused yourself. Campaigns with a Subscription Paused status follow a different recovery path described below.

Subscription Paused

The Subscription Paused status means the campaign was automatically paused because of a billing issue. This can happen when:

• Managed advertising billing has lapsed
• A payment method has failed

You do not resume a Subscription Paused campaign manually. Once the failed payment is recovered, the campaign resumes automatically. Go to Billing and select Resolve or Manage Billing to fix the payment, then the campaign returns to delivery on its own.

Note Your free Smart Links and other marketing tools keep working regardless of billing status.