Creating a Smart Campaign

Use the Smart Campaign wizard to launch a Meta campaign that promotes a Spotify URL.

Before you start

Make sure these are ready:

Requirement	Where to check
Spotify connected	Platform Connections
Meta partnership active	Platform Connections
Billing active	Billing

Create a campaign

1. Open the wizard Go to Marketing → Create Smart Campaign.

2. Add a Spotify URL Paste a Spotify link to a track, album, or playlist. Confirm the preview matches what you want to promote.

3. Choose location targeting Choose Target all Spotify countries, or select specific countries.

4. Add ad copy Generate with AI or write your own. Manual copy must be at least 10 characters.

5. Add media assets Upload images or videos, or select connected social posts.

6. Set your budget Choose Daily or Total. Daily budgets have a $10/day minimum. Total budgets require an end date and have a minimum based on duration.

7. Submit Review and submit. The campaign enters Deploying, then becomes Active.

Note New campaigns show a Learning badge during their first week of active delivery. Avoid frequent changes during this period. See Understanding the Learning Phase.

Common issues

Problem	What to do
Complete onboarding	Finish Spotify, Meta, and billing setup for this artist.
Incomplete Form	Complete all sections: Spotify URL, location, ad copy, media assets, budget.
Media assets missing	Upload at least 1 asset or select at least 1 social post.