Creating a Smart Campaign

Use the Smart Campaign wizard to launch managed advertising that promotes Spotify content through a Smart Link destination.

Before you start

Make sure these are ready:

Requirement	Where to check
Spotify connected	Platform Connections
Meta partnership active	Platform Connections
Managed advertising active	Billing

Create a campaign

1. Open the wizard Go to Marketing → Create Smart Campaign.

2. Add a Spotify URL Paste a Spotify link to a track, album, or playlist. Confirm the preview matches what you want to promote.

3. Choose networks Select Meta Ads, Spotify Beta, or both. Spotify Beta delivers in one supported country per campaign and is reviewed before launch.

4. Choose location targeting Choose Global, or select specific countries.

5. Add ad copy Generate with AI or write your own. Manual copy must be at least 10 characters.

6. Add media assets Provide at least one asset: upload an image or video, select a connected social post, or choose a generated video.

7. Set your budget Choose Daily or Total. On Meta the daily minimum is $10/day; on Spotify Beta it is $30/day per targeted country. Total budgets require an end date and have a minimum based on duration.

8. Submit Review and submit. The campaign moves through setup statuses such as Content Validation and Deploying, then Under Review, before it becomes Active.

Note New campaigns show a Learning badge during their first week of active delivery. Avoid frequent changes during this period. See Understanding the Learning Phase.

Common issues

Problem	What to do
Complete onboarding	Finish Spotify, Meta, and managed advertising setup for this artist.
Incomplete Form	Complete all sections: Spotify URL, location, ad copy, media assets, budget.
Media assets missing	Upload at least 1 asset or select at least 1 social post.