Metrics Glossary

Every metric in the Dynamoi dashboard, defined. Keep it open while you read your campaign performance.

Delivery

Metric	Definition
Impressions	Times an ad was shown
Reach	Unique people who saw an ad (when available)
Spend (USD)	Billable ad spend for the selected range
CPM	Cost per 1,000 impressions

Clicks and engagement

Metric	Definition
Link Clicks	Clicks on the ad link that sends people to your Smart Link landing page
Landing page views	Landing page views reported by the ad platform
Likes	Likes on the ad
Comments	Comments on the ad
Shares	Shares of the ad
Post saves	Saves of the ad post (not a Spotify save)
Profile visits	Visits to the social profile

Streaming actions (Smart Campaigns)

Metric	Definition
Saves	The primary Smart Campaign conversion event
Save Rate	Saves divided by link clicks
Cost per Save	Spend divided by saves

These metrics are specific to Smart Campaigns and track listener engagement on Spotify and Apple Music.

Video (YouTube)

Metric	Definition
Earned Organic Views	Organic YouTube views earned after an ad view
Lift Rate	Earned organic views divided by ad clicks
Cost / Earned Organic View	Spend divided by earned organic views
Subscribers	Subscribers attributed to the campaign (30-day window)
Cost / Subscriber	Spend divided by subscribers

Earned organic views and subscribers are the primary success metrics for YouTube Campaigns, as they represent lasting audience growth.

Revenue (YouTube with AdSense)

Metric	Definition
AdSense Revenue	Estimated earnings from monetized views
RPM	Revenue per 1,000 views
ROI	Return on investment shown as a percentage (revenue divided by spend)
Attributed Revenue	Revenue from views directly linked to campaign activity

Revenue metrics require a monetized YouTube channel with AdSense enabled. Channels without monetization can still run campaigns but won't see revenue data.