Metrics Glossary
Quick definitions for common campaign and analytics metrics in Dynamoi.
This page provides definitions for metrics displayed in the Dynamoi dashboard. Use it as a reference when reviewing campaign performance.
Delivery
| Metric | Definition |
|---|---|
| Impressions | Times an ad was shown |
| Reach | Unique people who saw an ad (when available) |
| Spend (USD) | Billable ad spend for the selected range |
| CPM | Cost per 1,000 impressions |
Clicks and engagement
| Metric | Definition |
|---|---|
| Link Clicks | Clicks on the ad link that sends people to your Smart Link landing page |
| Landing page views | Landing page views reported by the ad platform |
| Likes | Likes on the ad |
| Comments | Comments on the ad |
| Shares | Shares of the ad |
| Post saves | Saves of the ad post (not a Spotify save) |
| Profile visits | Visits to the social profile |
Streaming actions (Smart Campaigns)
| Metric | Definition |
|---|---|
| Saves | The primary Smart Campaign conversion event |
| Follows | Follows or similar engagement actions (when available) |
| Cost per save | Spend divided by saves |
| Cost per follow | Spend divided by follows |
These metrics are specific to Smart Campaigns and track listener engagement on Spotify and Apple Music.
Video (YouTube)
| Metric | Definition |
|---|---|
| Organic views | Organic YouTube views after an ad view |
| Organic view rate | Organic views divided by impressions |
| Cost per organic view | Spend divided by organic views |
| Subscribers | Subscribers attributed to the campaign (30-day window) |
| Cost per subscriber | Spend divided by subscribers |
Organic views and subscribers are the primary success metrics for YouTube Campaigns, as they represent lasting audience growth.
Revenue (YouTube with AdSense)
| Metric | Definition |
|---|---|
| AdSense Revenue | Estimated earnings from monetized views |
| RPM | Revenue per 1,000 views |
| ROI | Return on investment shown as a percentage (revenue divided by spend) |
| Attributed Revenue | Revenue from views directly linked to campaign activity |
Revenue metrics require a monetized YouTube channel with AdSense enabled. Channels without monetization can still run campaigns but won't see revenue data.