Metrics Glossary

Metric names can look similar while representing different sources or populations. Use the source label and date scope together with these definitions.

Advertising delivery

Metric	Definition
Impressions	Times an ad was shown
Reach	Unique accounts or people reached, when available
Frequency	Impressions divided by reach
Spend	Advertising spend delivered for the selected date range
CPM	Spend divided by impressions, multiplied by 1,000
Clicks / link clicks	Clicks on the ad link
Unique link clicks	Deduplicated Meta link-click count used by the Smart Campaign funnel
Outbound clicks	Clicks that leave the ad platform property
Click-through rate	Applicable click count divided by impressions
Landing-page views	Landing-page loads recorded after an ad click
Landing conversion rate	Landing-page views divided by the applicable link-click count
Interactions	Engagement actions recorded for the campaign
Cost per interaction	Spend divided by interactions

Meta engagement

Metric	Definition
Likes	Likes or reactions reported for the ad or post
Comments	Comments reported for the ad or post
Shares	Shares reported for the ad or post
Post saves	Saves of the Meta post or ad; not a music-service save
Profile visits	Visits to the social profile when the provider returns the field

Smart Campaign and Smart Link actions

Metric	Definition
Meta-attributed saves	Save conversions assigned by the Meta reporting pipeline
Save rate	Meta-attributed saves divided by unique link clicks on the Smart Campaign analytics surface
Cost per save	Spend divided by Meta-attributed saves
Smart Link view	A recorded load of the Smart Link page
Music-service click	A first-party or link-provider action from the landing page to Spotify, Apple Music, or another displayed service
Service click rate	Music-service clicks divided by Smart Link views for the applicable page and range
Share click	A recorded interaction with a Smart Link sharing control
Smart Link save	A save action recorded by the link workflow; source and availability depend on the service integration
Video play	A video-play event recorded on the Smart Link page

Meta-attributed saves, Smart Link saves, music-service clicks, and post saves are different fields and should not be added together as one conversion total.

YouTube advertising and follow-on actions

Metric	Definition
Paid view	A view counted by Google Ads under the campaign's format and provider rules
Reported ad touchpoints	Google Ads clicks plus its converted-view signal in the current delivery band
Organic views / converted views	Google Ads-reported follow-on organic views after an ad interaction; not every channel-wide organic view
Organic views per ad click	Converted views divided by Google Ads clicks
Cost per organic view	Spend divided by converted views
Subscribers	Subscriber conversions reported by Google Ads for the campaign scope when available
Cost per subscriber	Spend divided by Google Ads-reported subscriber conversions
Watch-time efficiency	Observed YouTube minutes watched divided by advertising spend for the aligned window

Provider attribution windows and revisions apply. These fields indicate reported actions, not guaranteed lasting audience growth.

YouTube channel metrics

Metric	Definition
YouTube views	Channel or video views returned by YouTube Analytics for the selected range and filters
Estimated minutes watched	YouTube Analytics watch time expressed in minutes
Playlist waterfall	Observed progression or follow-on viewing associated with playlist activity in the available channel data
Discovery-source mix	Share or trend of views from search, suggested/browse, external, and other available traffic sources
Non-ad watch hours	Watch-hour estimate excluding advertising traffic when usable traffic-source data exists; a fallback can use less precise channel totals

Revenue and return

Metric	Definition
Estimated YouTube revenue	Revenue returned by YouTube Analytics for the usable range; YouTube and AdSense remain authoritative
RPM	Revenue per 1,000 views for the applicable data scope
Revenue per view	Total usable YouTube revenue divided by total usable YouTube views
Attributed revenue	Google Ads converted views multiplied by revenue per view
Attributed return multiple	Attributed revenue divided by campaign cost
Total channel return multiple	All usable channel revenue divided by campaign cost

A return multiple is not a profit percentage. Total channel revenue can include activity unrelated to the campaign.

Audience metrics

Metric	Definition
New fans	Audience records acquired in the selected range and filters
All-time audience	Total audience records available for the artist
Paid tier	Audience records marked as paid streaming-service subscriptions
Free tier	Audience records marked as free streaming-service subscriptions
Service mix	Distribution of audience records between Spotify, Apple Music, and any represented service categories
Top countries	Country distribution of the filtered audience records

An audience record can be anonymous or provider-identified. The current table and CSV do not expose an email-address column.

Market Response

Metric	Definition
Listener gain	Change in observed Spotify monthly listeners in the selected market window
Gain per $100	Listener gain divided by campaign spend, normalized to $100
Playlist reach	Observed aggregate playlist audience reach from the market-data source
Blended royalty RPM	Royalty revenue per 1,000 sampled streams for the country
Paid-stream share	Share of sampled streams classified as paid-tier
Efficiency score	A 0–100 relative comparison across the artist's own markets, subject to the minimum-sample gate

See Market Response for score thresholds and confidence labels.

Distribution and royalty metrics

Metric	Definition
Streams / units	Usage reported by distribution stores or royalty statements for the selected scope
Gross earnings	Reported royalty amount before any displayed deductions or split allocation, according to the statement source
Net or entitled earnings	Amount allocated to the current royalty entitlement after applicable statement logic
Statement balance	Balance represented by imported or generated royalty statements
Paid to date	Payments recorded by the distribution payout ledger
Eligible for payout	Amount currently meeting the applicable payout and account-readiness rules

Financial values are subject to statement revisions, currency conversion, splits, holds, and payout eligibility. Use the statement and payment record for final reconciliation.