Smart Campaigns
Smart Campaign Overview
Understand Dynamoi Smart Campaign requirements, Meta and Spotify Beta setup, Smart Link handoff, budgets, and creative inputs.
Smart Campaigns promote Spotify content using managed advertising and a Smart Link that tracks engagement like saves, clicks, and service actions when available.
Requirements
| Requirement | Where to check |
|---|---|
| Spotify connected | Platform Connections |
| Meta partnership active | Platform Connections |
| Managed advertising active | Billing |
What you configure
In the Smart Campaign wizard you set:
- A Spotify URL (track, album, or playlist)
- Ad networks (
Meta Ads,Spotify Beta, or both) - Location targeting (global or selected countries)
- Ad copy (AI-generated or manual)
- Media assets (at least one upload, social post, or generated video)
- Budget (daily or total)
Ad networks
Smart Campaigns deliver on two self-serve networks: Meta Ads (Facebook and Instagram) and Spotify Beta (Spotify Ads). You select one or both in the wizard. Meta is the default and supports global or multi-country targeting. Spotify Beta runs one supported country per campaign, needs square artwork plus an artist profile image, and is reviewed before launch.
Google, TikTok, and Snapchat are not available for self-serve Smart Campaign delivery.
Tracking
Smart Campaigns use a Smart Link to route listeners to their preferred service and measure downstream actions. Free Smart Link analytics remain useful even before a paid campaign starts.