YouTube Analytics
Key metrics for YouTube Campaigns: views, subscribers, and (optional) AdSense revenue.
YouTube Campaign analytics show how campaigns drive reach, engagement, and channel growth. These metrics help evaluate whether ad spend is translating into meaningful audience development.
Core metrics
| Metric | What it means |
|---|---|
| Impressions | Times the ad was shown |
| Interactions | Clicks and engagements with the ad |
| Organic views | Organic views after users saw the ad |
| Subscribers | New subscribers attributed to the campaign (30-day window) |
Organic views are particularly valuable because they represent organic engagement that continues after the initial ad exposure.
Spend and efficiency
| Metric | What it means |
|---|---|
| Spend | Total spend for the selected date range |
| CPM | Cost per 1,000 impressions |
| Cost per interaction | Spend divided by interactions |
| Cost per organic view | Spend divided by organic views |
Lower cost per organic view typically indicates the campaign is reaching an engaged audience that continues watching content beyond the ad.
AdSense revenue (optional)
When a channel is monetized, Dynamoi can display revenue metrics alongside campaign performance. This enables optimization toward higher-value views that generate AdSense income, helping offset campaign costs.